Chen Au CEO: Entertainment marketing is the key to stand out

Photo of the founder of Chen Au Products

July 115.html ">26 News, sponsored by pioneering state, fashion http://www.aliyun.com/zixun/aggregation/20817.html" > Media Group jointly sponsored the pioneering China 2012 fashion Special finals held in Beijing. Poly United States excellent product CEO Chen Au in the speech, Poly-Mei excellent products in the marketing on the first day to do the entertainment marketing, which became the key to the outstanding products poly-Mei.

Chen Au said: "We from the beginning to analyze where users, users are female fashion users, she is concerned about what shows?" Idol drama, variety show, New strange, so we in marketing, the first day to do the entertainment marketing. ”

Chen Au Frankly, he stood up for the United States excellent product endorsement when the pressure to withstand a lot, last August in the subway for one months of advertising. In addition, Chen Au also to the happy female competition as a micro-blog judges, he thought that although many people scold, but three words of time produced a very good advertising value. "It's a cold winter time, not every entrepreneur gets the money, so spend every penny," he said. ”