Chen brandished everyone game: CEO Hochang sickness adjusted or kicked off

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Tencent Science and technology Louboutin Pool November 6 Report

Chen (Weibo) under the "independent kingdom" of everyone game has been rumored to be a spin-off, but now it seems that the plan will be greatly postponed.

Tencent technology to confirm, the original game CEO Hochang already in sick state. The source said that although there is no official personnel transfer notice, but since October 26, the day-to-day management of everyone's game has been COO Liu fully take over.

Hochang's internal mail, which was issued prior to the medical leave, claimed that the holiday department had no access to computers and mobile phones for health reasons. But there are also internal staff said that the long-term stagnation of game business is the main reason for Chen a boat change handsome. At press time, the company did not respond to this matter.

It is reported that since July 2012 everyone game officially from the beginning of separate operation, Hochang has been responsible for people's game business. But since then, the implementation of the "cross-screen" strategy of everyone's game not only from the listing of the goal is more and more distant, but the impact of the game industry plummeted.

At the beginning of October 2013, there was news that everyone would pack the whole business outside the gaming department for sale to Baidu, and Chen publicly hinted that the news was not reliable. However, after Chen's position is only 4 days, everyone's game has been the biggest personnel changes since the split office.

According to everyone inside the game staff revealed that Hochang started in July this year to play the role of the CEO of everyone out of the activity, has not seen any health problems, and Liu after the game has not held any internal meetings, the work only stay in the "escrow" category.

Internal doubts still exist, "just do not know in the future from the hands of Liu the game is not what Chuan."

Status quo: Everyone game into the bottleneck period

If you compare the financial data of last year's game split, it's easy to see that everyone's game is in stasis. According to corporate earnings, everyone's gaming revenue doubled in the second quarter of 2012 to $22.5 million trillion, but the figure in the second quarter of 2013 was $22.8 million trillion, up only 1.4% per cent. In other words, the game of everyone who has crossed the 20 million dollar line has not been able to break further.

Analysys International data show that the first half of the 2013 page tour market size of 7.2 billion yuan, compared to 2012 in the same period 4.5 billion yuan year-on-year growth of nearly 60%. While the mobile game market size of 5 billion yuan, compared with the 2012 period of 2.4 billion yuan year-on-year growth of more than 108%.

This means that while the page and hand travel are growing wildly, the performance of everyone's game is rather stagnant.

Everyone's company is aware of this problem, Liu in the two-quarter earnings meeting this year because the focus in recent quarters on moving existing games from the iOS platform to the Android platform, the delayed release of new game products and the maturity of the old iOS gaming lifecycle has slowed the growth of game revenue.

This year is also the period when Hochang independently presided over the game for everyone.

The big trend: The game has become the biggest business for everyone

At the end of 2012, Chen a boat for everyone transformation put forward three strategies, one is everyone game to speed up the pace of movement, as soon as possible split listing; the second is glutinous Rice network in the group buying industry as soon as possible; third, to seize the mobile internet industry in the business community, and to use this layout

However, today's game for everyone to go more and more away from the listing, everyone else's business also failed to grow into Chen a boat mouth "unbreakable stronghold."

In the face of the new market situation, everyone is not sitting ducks. Over the past year or so, everyone has moved in the mobile Internet arena. But whether it is letters, Jingwei business card, voice social applications "pop" and picture social applications "Meimei" have not been successful in the market.

At the same time, the rapid popularization of a series of social applications, such as micro-credit and Weibo, has eroded the original user groups of Renren. The only one can be called the rapid growth, only 56 network under the "I Show" video streaming business.

Obviously, the half of the game business for everyone has become the largest and most potential business for everyone. Since the listing is no longer in sight, Chen a boat to strengthen the management of everyone's game is not unexpected.

Etiology: A cross-screen strategy for miscalculation

An analyst who declined to be named said that everyone's game has faded out of the horizon of the capital market in the last year, and the split listing is unrealistic: Everyone's page swims The strategy also basically can be regarded as failure, go to the United States listing face no story can talk about the situation; Listing in Hong Kong will also encounter the inability to prove that the page tour business in Renren after the stagnation can maintain the embarrassment of growth.

Several people in the industry also hold similar views. A domestic first page of the company's senior executives of Tencent Technology, after everyone in the hands of a large brush list gave Chen a boat wrong hint, that the hand tour and the market of the page to play the same, let go of the game business put a lot of energy to use "cross-screen" strategy offensive hand tour. In this process, the original page tour business advantages have gradually disappeared, resulting in the consequences.

It is reported that the hands of everyone game products previously because of the brush list has long occupied the forefront of Apple App Store, and everyone game at the beginning of the first is its brush list peak, some of the time can even do the top 10 in the App Store hand Tour has 9 from everyone game. But November 2012, everyone game under the hands of all the apple under the shelf, from the vitality of the big injury.

People familiar with the situation said that everyone's game "across the screen" strategy of many achievements, including "Thousand City Broken", "Magic God Contract", "Q Hero", including a variety of hand-travel products have not been affirmed by the market. According to Tencent Science and technology, the above variety of games currently in the App Store rankings dismal.

In the hands of the market hit a badly beaten game in the page of the market is also halberd. According to Tencent Science and technology, the current game "cat Travels", "Steel Marshal", "pocket hero" and other old game income is still stable, but 2012 on the line of the "immortal spectrum", "the fire three" because of poor performance has announced stop, "Legend of the legendary" performance is not outstanding, And 2013 everyone game even failed to launch a hot product.

It is reported that everyone's game has begun to try to give up the "cross-screen" strategy, everyone game is still in the inside of the dance Hand tour "Everyone show Dance" is a separate mobile phone game, it is said that the current version of the product has reached 400,000 registered users.

Change the bureau: Hochang Sickness hint adjustment begins

Everyone inside the game staff revealed that Hochang started in July this year officially to everyone game CEO identity out of the activity, had not seen any health problems, now suddenly to health reasons is not normal, "Hochang sickness is really sick or retreat who can not see clearly."

It is reported that Hochang in the leave before the internal mail tone relaxed, not only to say that the doctor does not touch the computer and mobile phones, but also said that the body back after the office will please Liu Eat to show appreciation. And Liu after the game has not held any internal meetings or personnel adjustments, the work only stay in the "escrow" category.

Some employees say that Liu has no ability or experience to take over the game business, and is certainly just a transition. "Just do not know in the future from Liu hands of everyone game is not what Chuan."

According to Tencent Science and technology, since last July, everyone game has an independent financial and human systems, for a long period of time, the game business for everyone basically no company level of interference, Liu difficult in the short term to straighten out the game business.

Zheng, senior Observer in the gaming industry, believes that no matter who the final receiver is, Hochang sickness can be seen as the beginning of the adjustment period for everyone's game. After all, everyone game overall state is not good, and the internal can temporarily take over the game of many people, there is no need to send the company COO.