Chen Di: Mobile Internet advertising competition more reputation

Guangzhou Excellent Honey Information Technology Co., Ltd. CEO Chen Di

December 14, 2012, held in Guangzhou, "2012 Guangdong Internet Conference", Guangzhou Gifted Honey Information Technology Co., Ltd. CEO Chen Di said the mobile internet industry is not afraid of the traditional internet companies from Baidu competition, because mobile internet more heavy word-of-mouth.

In the morning of the opening ceremony of the conference, Baidu, Tencent made it clear that they will not participate in the mobile internet advertising industry, Chen Di that the main reason is the mobile internet advertising industry as a whole is still not enough 1 billion, for large companies are not attractive. But Chen Di, Baidu, Tencent, etc. before also in the Internet advertising in this direction has also tried, but the mobile internet advertising industry is not only the threshold of users and funds, good word-of-mouth, brand, optimize the operation experience is more important development direction.

In terms of profitability, Chen Di said that at present there are meters advertising platform operators of monthly active users and the monthly advertising revenue to achieve basic parity, such as the number of users per day of the platform operators can be received from the meter of the advertising revenue in million, and so far, The highest-earning operators earn about 6 million yuan a year from the platform for advertising. Chen Di refers to the 2011, mobile internet advertising has also been a serious phenomenon of homogeneity of competition, and in the future need to rely on innovative advertising forms, innovative user experience, to form the competitive barriers of enterprises themselves.