Chen Dingzhen: Talking about network business and business opportunities in cross-strait

Chen Dingzhen: Talking about network business and business opportunities in cross-strait

----4/10 speech of the second China-Taiwan cross-Strait e-Commerce Summit Forum

Distinguished leaders, ladies and gentlemen, good morning:

I am very glad that this opportunity to join us to explore the cross-strait business opportunities after the big three-way, the relationship between the two sides of the 2008 has a major breakthrough development, first of all, the arats of the two sides, December 15, the cross-strait achieved a big three-way, this February through the cross-Strait postal system Also Xiamen Liu also personally led the government team to Taiwan to visit in the last month, also received a warm response, exchange and interaction, the atmosphere of cooperation, a good situation,

This wave of financial crisis, both sides have been a major impact, but the development of E-commerce is the trend of growth, so the two sides after the cross-strait how to use the network to cooperate to create business opportunities, more worthy of our attention, fixed earthquake on the basis of the environment, logistics, payment and network business opportunities and so on to introduce you to you

The offline political and economic atmosphere will have a considerable impact on Internet commerce, after the three-way, direct flights, mail, Tong Hui greatly reduced the cost of human goods transactions, the opening of tourism so that exchanges more two-way, conducive to the formation of cross-strait characteristics of the impact of goods, and to Taiwan investment, and cross-strait Common Market thinking has become the issue, Recently, there have been a lot of discussions about the open enrollment and academic qualification of talents cultivation in colleges and universities, and the exhibition of higher vocational education between Taiwan and Taiwan has attracted one-third of colleges and universities to come to the exhibition, but in this atmosphere, our common development of cross-strait network commerce, Should be held in a positive and not aggressive way to face, because the CROSS-STRAIT network environment is still different, the construction or selection of the platform, the relevant network regulations, network promotion resources selection and application, and business Operation management and so on are necessary to first understand and running-in, such as Taiwan's network of goods sales have a lot of restrictions, alcohol and tobacco, Medical supplies such as can not be sold online, cosmetics and maintenance products on the Internet to promote and sell the health management unit must first obtain approval, and consumer transactions are also different laws, such as Taiwan in no shop sales channels of goods including TV shopping, mail order, online shopping, Consumers in the transaction within 7th can not need any reason to cancel the transaction, and the mainland is the implementation of "repair, replacement, return" three packs of methods, the transaction environment does not understand, it is very easy to cause problems in the transaction

such as network promotion, such as search engine marketing, the two rooftop rendezvous also carried out the search engine conference, in the technology and marketing aspects of the search, this aspect of the cross-strait in the choice of SEO is different, the mainland market share of the larger is Baidu, and Taiwan is Yahoo, the two sides in the use of Word of the customary differences also noteworthy, For example, luggage, Taiwan is called the suitcase, forklift, Taiwan is called stacker, the word is wrong, in the promotion of benefits will be greatly reduced

Another important support for network commerce is logistics, online trading consumers in addition to price considerations, whether can be in a short period of time to receive the purchase of goods also increasingly pay attention to this aspect of Taiwan's online retail transactions can reach the island within 24 hours of the speed of delivery, and in the choice of logistics services in addition to the postal system and courier, Also by the advantages of convenience stores, so that consumers can choose to use the nearest convenience store to pick up payments, domestic because of the scope of the logistics services will inevitably have an impact on the development of network business, Taobao recently launched a logistics service evaluation mechanism, so that sellers in the selection of services providers have a reference, logistics evaluation mechanism if can expand , I believe that E-commerce will have a positive impact, in 4/1 of the E-commerce Exchange Forum held in Kaohsiung, there are practical experience in the business of the proposal to the mainland to develop network business should be considered in the mainland to set up warehousing in order to speed up delivery and reduce logistics costs, Xiamen in cross-strait economic and trade has the advantage of If you can develop into cross-strait e-commerce commodity Warehousing Logistics Center, price, speed and other service quality to establish advantages, will become a beachhead of cross-strait network business

In the network business payment, Taiwan's network business use a considerable number of credit card transactions, including the use of the way of installment, the promotion of the mainland credit card is in the ascendant, Zhongshan Road shopping district has a lot of credit card promotion booth, the future of credit card transactions on the network business development impact, deserve our attention Mainland online payments more people are using third party payments, Alipay also entered Taiwan the year before last, but due to the use of habits and promotion, the impact is still very limited, and the postal system of the remittance due to the transaction costs or low prices of goods is still high, in the short term to help larger should be small trade, In addition, the mode of delivery payment is also widely used, besides the postal system is developing the feasibility of cross-strait cargo to payment, logistics providers may also consider how to build competitiveness

Information flow, logistics, capital flow is the most important three streams of E-commerce, cross-strait communication based on the three-stream development of E-commerce needs also includes the technology, marketing and the integration of both, technical aspects such as a variety of network marketing promotion Services tool development, network transaction Security maintenance, online customer service communication tools, Marketing, such as in response to the marketing strategy of different markets, a variety of network marketing methods and skills, network business-related such as logistics payments, after-sales service, business management and so on,

Opportunities are often based on problem-solving requirements, when we understand the CROSS-STRAIT network business what needs to be solved, we can find the business opportunities, such as the establishment of commodity trading channels, or the establishment of cooperative agent model, talent training with the rapid development of network commerce will be more urgent, Including the front-line local talent, such as online customer service in the response is certainly more effective than remote communication, and not only familiar with the network and familiar with the business of complex talents is a great gap, enterprises or self-employed network business has several important key, including the choice of the right platform, Can evaluate enterprise conditions choose to build your own web site or use a Third-party platform, the second is to accumulate Network marketing resources, Network marketing operation is no longer just rely on a single mode, but must form vertical and parallel, line under the integrated marketing side can stand out, this needs to strengthen education and training, in response to market demand, Emphasis on practical operation, training can be used for enterprises network marketing talent, to implement the network business development, these related services require high-quality landing service providers to provide resources services, and network business development also need to be more exchanges and consultation to reduce the time to explore, The Cross-strait E-commerce Summit Forum is a very good model in addition to Fujian, Taiwan, as well as from Zhejiang, Chongqing, Hainan and other parts of the E-commerce Industry association participation, fully demonstrated the Xiamen weather, geographical location, people and advantages, It is believed that the strong support of government leadership and the advanced efforts of the community will become an important base for cross-strait network commerce.