Chen: Don't think Shanda can only do online games

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April 16, the grand announcement of the game "the Eternal Tower" from the virtual into a real business operation, and planning to "eternal Tower" in the name of the night in the Pudong Jinmao Tower.

In contrast to the dismal spectacle of Wall Street's usual office-renting signboards, the Chinese online gaming company has once again been courted by investors and has soared to new highs in the Nasdaq market.

"Do not think that Shanda is a network of operating companies, not to think that Shanda can only do online games, our core competitiveness is actually a kind of coverage of the entire industry chain of judgment and executive power." Chairman Chen said.

"met the Expert" Liaolien: "18 Fund" first person

Join Shanda 18 Fund, 32 years old, study civil Engineering professional Liaolien come to the first conclusion is "Meet the expert".

"Shanda pointed out some of the problems in our team building, and the most surprising thing is that they also point to two vulnerabilities in product safety." Previously, we are very confident of our product safety. "Liaolien said. He finally agreed to the grand version and made a change.

That year is July 11, 2007, at that time after listening to the ChinaJoy Summit Forum Chen Flyover speech, he felt all his entrepreneurial enthusiasm all of a sudden was stimulated out, resolutely sat on the grand in Shanghai Exhibition Center in preparation for the Mercedes Benz.

Sit on the Mercedes-Benz, from the Sea of Shanghai International Exhibition Center to Zhangjiang Grand headquarters, and get 18 funds investment, Liaolien actually should be regarded as the first crab-eating people. In the speech of that day, Chen Tianqiao formally put forward three plans: "The Wind and cloud Plan", "18 plan" (the first two plans later integrated into the "18 Fund" brand) and "20 plan", and outside the stadium prepared four Mercedes-Benz, on the spot to pick up the idea of the team to the Grand Headquarters, to emulate the "daughter buy horse Bone" antique movement.

"What really worries Chen is the small and medium-sized enterprises that have sprung up. Shanda missed the early opportunity to further lead innovation and integration of mergers and acquisitions, which led to a serious loss of talent in the first two years, independent research and development products, he was in the speech to the grand ' big companies ' of the ' unsatisfactory ' performance made a profound review. Said Zhu Wilian, chairman of the rainstorm company.

"The Wind and Cloud Plan" is aimed at the relatively mature online games billion investment, "18 plan" is still in the creative planning stage products and the all-round support of the team, "20 plan" for the internal game operating team of 20% percentage and million annual salary temptation. This series of actions, at that time in the industry stirred up thousands of waves, and the ancestors of a step buried a lot of foreshadowing seems to have become a grand face competition is the magic weapon.

"Big quality decision box office is good or bad" Charles Zhang: a few games

From the application, to finally join the Grand 18 Fund, Imperial popularity only used a short period of 3 months, in the investment industry is also "rapid". So far, the Grand 18 fund has invested more than 30 teams, these teams developed the network game to fill the blank of the Grand game platform, for Shanda to provide a fresh product. In the case of a general setback in the market value of listed companies, the grand market value amounted to 3 billion dollars.

"The mission of the Grand platform is to constantly attract users to stay, we are mainly for the content to find users, for users to find content, a year launched 30 games, there is always a boutique." "Shanda Game CEO Yu told the China Business newspaper," the reporter, Shanda began holding hands with small and medium enterprises last year, but also made deep into the Red Sea-style competition in the online games industry is no longer just "different industry cooperation", but let "peer cooperation" become possible.

Large-scale online gaming company's own team research and development, not only expensive, lasted long, and the market on the new game is also frequently launched, to have the "legend" that Crazy is unlikely. Encourage small team to start a business, at the same time acquire good game, become grand current mainstream practice.

April 2008, Shanda will be grand games, Grand Online spin-off, Shanda games mainly to do with the game-related business, including investment game companies, and Shanda online more like a game portal platform, game players and users of the portal, is a grand later with other outside company Cooperation Foundation. In addition, last year's establishment of the grand literature is also the company's seed business, mainly to do online literature and digital publishing, grand new troika has been formed.

Now look back 18 fund is just the beginning of the grand open platform, is Chen after free online games and another important weapon, not only to ensure the grand in many new games in the favorable position, but also to solve the past in the industry wholly-owned mergers and acquisitions after the entrepreneurial team difficult to integrate the problem.

"Now the game is very competitive, operating a game of tens of millions, is a minority of the game, the control of the industrial process of the oligarchs to dominate the market, but these oligarchs will take the initiative to find game developers, because now to rely on a single one by one games suddenly hot not too easy, now the game has become a part of culture, A few years ago there was the possibility of exploring patterns. "Sohu Chairman Charles Zhang told the" China Business newspaper ", playing online games and watching Hollywood movies, the quality of large chunks of the box office is good or bad, small and medium-sized companies to survive is not easy.

"Unite with a more open mind" Chen Tianqiao: The bottom is also open

10 billion yuan market, in the game of the big players who can not covet?

According to the latest "2009 China online gaming Industry Development Report" published by Eric Consulting, the total scale of domestic online games in 2008 is 20.78 billion yuan, and 49.6% growth rate is expected in 2009, the domestic network game market will reach 31.08 billion yuan, which is about 10 billion yuan a year.

10 billion yuan is a conservative figure, in the past few years, the annual growth rate of the game is about 70%, because the impact of the financial crisis, some small companies are estimated to be unsustainable, nearly 50% growth is also the current environmental market research institutions to provide stability figures.

"Shanda is based on service." "Shanda Online CEO Wang Jingying said that the entire grand online is the grand core, the bottom of the resources, Shanda hope that this platform is not only" 18 plan "such a team, but also can be used for any external gaming companies. In fact, our goal is very simple, is to hope that all the grand users, can be on our open platform to find his favorite content. ”

Before the Spring Festival in 2009, Chen Tianqiao made a call to Zhu Wilian, founder of the rainstorm company, about him to dine, which was the first time he had left the grand after dining with Gall now, after dinner, the two had played billiards, and by the way, the rainstorm company's own research and development products "prophecy online" and the grand on-line platform to cooperate with the possibility, Before long, Chen and Jinshan boss begged Baijun already had similar cooperation, for the former boss threw the olive branch, Zhu Wilian of course happy, "the grand platform has 70 million active users, have ready-made call center and payment system, a few billion a day of water, le it?" One months later, March 24, grand and hand the Blue Harbor online, previously in the Golden Hill game when the vice president of Wang Feng is its founder, and according to Wang Jingying, similar cooperation will soon be announced again, will run through the year, and this no agency costs, profit-sharing open platform cooperation model to obtain many manufacturers support, a grand entrance, Game payments and other low-level services are all "open source."

"In the Internet, can think of things, do the model, think of products, there will be enterprises to learn, plagiarism, and even imitation, we face such a situation how to do?" only faster than they go. But how much faster than they? is to unite with a more open mind, to mobilize our partners, and all the resources that can be united, to form a real, collective force, to face the so-called competition. "Chen said.

Opponent to label

NetEase

From the current game market competition atmosphere, NetEase's game will be a bigger threat to the grand. Especially April 15, NetEase completely finished "Warcraft" agent, the two sides of the market for more points. "Warcraft" is still the domestic gamers, especially high-end players like a large game products. The latest news that NetEase has spent 200 million yuan (about 29 million U.S. dollars) to acquire new servers for the operation of the World of Warcraft to prepare.

Risk Tip:

Shanda, China's biggest gaming company, is planning to use more products to glue users, but the next "legend"?—— the problem has always been a big one. Today, the grand platform-like survival seems to solve the problem, but in this "do not innovate, do not die" creative industries, the Grand model can go further is a question mark.