Chen: Entrepreneurship does not know how to choose will taste the consequences

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the Internet industry is difficult to win the number of entrepreneurial armies, although there are constantly star enterprises appear, but Jiangdong, waves Amoy, most of the young people with dreams or anticipation, spellbound. What is the knack of entrepreneurial success? This may be a topic of concern for all young people who want to start a business.

"Entrepreneurship" for today's young people have not been considered fashionable vocabulary, too many people on their own, especially in the current vibrant state of the internet under the stimulus. However, fame is a minority, most of them are teeth and blood swallowing. Why is it hard to do business in a market that looks good? Why are the netizens not buying the business that seems interesting?

These problems make the vast number of "losers" difficult to understand, but for those who have achieved a certain degree of success, there must be a proven solution.

This time to the entrepreneurs of the people who are Beijing Cool News Technology Co., Ltd. CEO Chen. Chen's entrepreneurial experience, like many young people, started out as a poor office building, starting at the beginning only 20 employees, no money, the company's business has not been any predecessor enterprises to prove the future. He does the life information search engine, operates a vertical search class website. At the end of 2005, when the business started, the circle did not have a successful precedent, Chen also don't know whether their future is hopeful, just embrace a confidence that may be successful. But unlike many people, Chen created the "two-hour financing myth" two months after the company was founded, and in the same year, September 17, won another 10 million dollars in venture capital. More and more people login cool news to find travel information, booking hotel tickets.

What is the reason for the Internet company to survive in the ebb tide? When companies are in trouble, how do these young people with little work experience decide?

"The key is to try new business, attach importance to the power of technology, grasp the art of choice." "Chen said.

The value of the opportunity

Chen's cool news is "Looking for train ticket information" started. But at that time everyone was doing the business online, Chen moved it to the Internet and used the technology to simply implement this function. The vertical search-class site, which realizes the small dimension of our needs, was a very new business at the time. And the inspiration for this business comes from Chen's act of helping others.

During the Spring Festival in 2005, Chen to help friends to buy tickets, casual made a search tool, at any time to pay attention to the major sites of the train ticket transfer information, and find a matching ticket when the way back to the message feedback. Later he found that the gadget was popular with friends and saved time.

"This kind of search engine is different from the traditional Baidu, Google, just to find ticket information, to help people buy tickets." This business was very new at that time, but a lot of people have this demand, because the Internet search efficiency is high, so I think it must be a good business. "Chen said. So at the end of 2005, Chen find the same has many years of experience in search engine development Wu Shichung to do a partner, in five crossing huaqing Jia Yuan a rented 3 bedroom set up a cool News technology Co.

"This field we come in very early, occupy a very advantageous status of the river, we use search engines to find the ticket information will first think of our company." I think the opportunity is very important. "Chen said.

However, the Internet is not a lack of creativity in the field, many of the same good ideas, the same new ideas have been met with the failure of the outcome.

For this question, Chen refers to the staff in the cool news office who are working: "We are like many internet start-ups, employees are generally very young, but the proportion of the company's position is certainly different." Our company culture is a product-core technology culture, from the personnel structure, more than 70% are technical personnel. ”

Unlike many of the companies that preach concepts and want to make money from the concept and innovative business model, Chen that only real technology can really help us solve the problem, only a strong web site can have a long-term future.

After graduating from graduate school in 2004, Chen entered the Microsoft Network search and Data mining group, and participated in the development of Microsoft Chinese search, Microsoft Shopping Search and Microsoft thesis search. In less than a year, he has grown into the country's top search engine technicians. And Chen this deep search engine technology background and the importance of technology, making cool news from the beginning with real-time indexing, intelligent matching, information and other technical features, the product's Automatic update function even for cool news win "The world's first will ' bubble ' search engine" title.

The trade-off between the trade-offs

As the founder of the "Life search" concept, Chen, although leading the cool news in a short period of time made amazing achievements, but the way to the future, there is no successful experience can be used for reference. 1 years after the establishment of the cool news, Chen and others realized that the product must be commercialized.

But what users need most, cool technology is the best thing to do at that time they have not considered very clearly. Therefore, they try to launch a lot of business, including rental, second-hand housing, commercial rooms, social recruitment, campus recruitment, tutoring, used cars, new cars, car rental, friends, compare shopping, discounts, catering, parties, train tickets, train time, air tickets, cool WA and so on. And because of the people at that time limit, each product research and development personnel on average only one. In such a long product line, not a product to get enough strength and resources to improve, and even the company has been considered the most important real estate channel, has been no more than two research and development personnel.

Faced with such a situation, Chen suddenly realized that, if not improved, cool news tomorrow is doomed to death.

"When you start a business, you feel like you can do everything and do it well," he said. But it is not so, we have limited energy, do not know the choice of words, will certainly taste the consequences. "Chen said," at the beginning, according to our own technical advantages + user needs, to do a lot of products, and later found that more should take the business value + user needs of the model to do, focus on the strength of a dedicated to do several plates, so as to avoid the dispersion of resources, but also improve the quality of core products From technology to business, this is an Internet enterprise development inevitable road. Since the future goal is to be listed and become China's life consumption brand, cool news can not always use the way of burning money to carry out personal web-style development. ”

How to users like products with the company can bring great value to the product "link", which is cool news enterprise development of the most important. In the spring of 2007, Cool News confirmed "real estate + tourism" as the strategic direction of cool news. Many commentators say this simplification is an important reason for the success of Cool news. It is this decisive trade-off, cool news to let more users remember it, because the rest of the business is more targeted, and technology is stronger.

As a test water, I advised the broad masses of young people who want to start a business in the Internet tide, must pay attention to the value of technology, we must choose new areas of struggle. The most important thing is that there is a house, chew, to seize their main business to do a good job. "Chen said. (Zebian Admin01)