Chen Flyover's first talk on spin-off games: SDO welcomes a rare opportunity

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Game split listing, the acquisition of Hurray Rumors, 13 consecutive quarterly release of the industry record of the quarterly update, these let Shanda recently become the focus of attention. Beijing time June 3 morning, the Grand Chairman and CEO Chen Tianqiao interpretation of the quarterly Bulletin of the first Grand game split stance, said that it is in line with the grand established Interactive entertainment media strategy, and the next step SDO (that is, Shanda online) will usher in a rare opportunity for development.

Chen said, grand in the beginning of its inception has been committed to building a leading interactive entertainment media enterprises. The grand strategy is centralize platform, decentralize content (open on the contents, integration and unification on the platform).

He stressed that, whether it is a grand game, or Shanda literature, as well as the group subordinate 10 subsidiaries, are entrusted to SDO to provide fees, customer service and other support. At the same time SDO will usher in a new development opportunity, the group will increase the investment in SDO, SDO will be more independent and professional third-party platform image. Shanda will also take innovation, investment, acquisitions and other means to increase the training of new business content, such as grand music.

A senior analyst commenting on Chen's remarks, said that Shanda is the industry's first game by the industry chain upstream and downstream business to do the company, the user-oriented services of the business Independent. As early as the grand success of "Legend", "legendary World" after the grand interior has SDG, sdo two division of the argument. "Outside the earliest just think that the grand game more, so the service plate independent out of the easy scale, but in fact, it has already hidden the strategic intention of Chen Tianqiao." ”

Analysts believe that the grand break-up of the practice is like the traditional film and television industry "separation of production", but also many large successful media companies to pass the practice. Shanda hope that this consolidation without business types in their respective areas of leadership, so as to achieve the successful transformation of the Enterprise group.

"The future SDO is likely to be the largest e-commerce platform in China, but unlike Alibaba, the platform deals with virtual digital content." The person said at last. ' In the future, hopefully more entertainment content will bring more users to SDO, and more users are bringing more content to SDO, ' says Chen.