Chen Ping: I didn't see the changes in the market two times.

Chen Ping star Rush Express Company CEO. January 1994, with its brother Chen Xianbao co-founded the house urgent send, March 2009, because with his brother idea not to leave the house urgent send, the establishment of the morning rush. For two startups, Chen Ping once said: "By 2015, my 55 birthday, if not successful, I will resign." ”

March 4 star Morning Express Company was passed "closed" after, has been "disappeared" CEO Chen Ping, in the "retreat" after a few days finally willing to come out to face the outside world of doubt.

Chen yesterday accepted the reporter's telephone interview, for "running" rumors, he denied, and revealed himself is busy with the transformation of the company, the future of the morning will be urgent to express Agent collection shop direction development, and some chain stores, supermarkets to build a network. Newspaper reporter Wang Cheng Chang Changsha report

I didn't see the changes in the market when I started my second business.

About "Closure"

Star morning in Hunan several franchisees before the interview, Blunt company in making decisions, rarely consider the interests of franchise outlets, "the biggest problem is not from the reality." "And the early morning star of the automatic penalty system is much more than the franchisee criticism."

Xiaoxiang Morning News: Before the rumor that you have escaped with money?

Chen Ping: How can I, you think I have voted more than 50 million, in addition to a few broken cars and a few computers I can roll how many money? 200,000 of the tolls are not enough.

Xiaoxiang Morning News: Because it is collecting money, if the following people do not manage poorly or do not give you how to do?

Chen Ping: We recently set up a special liquidation group, has begun to work, only need 15 days time, can be the collection of money caused by debts all clear, base is not small, millions of of things.

Xiaoxiang Morning News: What is debts?

Chen Ping: I may owe the customer the money, but the franchisee has not put the account with me docking, may still owe me the money, I may still owe the franchisee the deposit, these three mutually clear, the account is possible to pull even.

Xiaoxiang Morning News: What do you think is the biggest problem of the company? What causes the star to be on the brink of crisis?

Chen Ping: There are two major factors. Because we position e-commerce, is to do Taobao's consumer-to-consumer business distribution, after seven or eight months of operation, we found that the difference between pay and return is very large. On the surface seems to be Alibaba master Taobao Logistics decision right, in fact not, the real decision right in the hands of sellers. Sellers in order to high profits, the logistics costs down, such as 8 yuan/single, may give express company only 5 Yuan, Taobao business is actually a dual identity, on the surface is a business, in fact, or express company's business. This is in conflict with our business. Then, in 2011, it was transformed into the e-commerce distribution of Business-to-consumer, also found two unsuitable factors, the delivery business of the customer demand blind area and some remote areas need to be distributed, called the landing, and some of our network did not go to these inland cities, but some provincial capital cities, developed places, Jingdong, when, where guests, Amazon and other large companies have their own logistics companies, our business and their logistics company business is exactly the same. Our strengths are just what they can do, and what they can't do is just our weakness.

Our first venture (market) is blank, the second venture, the market after more than 10 years of development, has undergone a great change, which we did not see clearly, the breakthrough point was not found. Therefore, after last December, began to slowly turn to the proxy collection point and the last 100 meters of the network construction, competition from the original 1 km extended to the last 100 meters.

Xiaoxiang Morning News: It is understood that the star morning urgent there will be automatic penalty system, request to join the site after 24 hours to return to the star morning head office, no return every day buckle 1%, how do you think?

Chen Ping: Actually this system is a bane to the franchisee, this system only we have. Because some franchisees collect money when the payment is not timely, 24 hours on the penalty of 10, 72 hours, the system will directly black screen, the head office will send people to settle. This system is a powerful means of e-commerce business, but the franchisee must feel wrong.

Xiaoxiang Morning News: Now the star morning urgent then how many funds gap, Alibaba will rescue?

Chen Ping: From our entrepreneurial and development look, Alibaba is not the work. This kind of help is tangible and intangible, can give money, legal help, spiritual support and so on. In general, we would like to thank Ma Yun, thank Alibaba.

In the legal sense can be cleared, in the business is difficult to clear

The relationship with Xin Feihong

For the early morning of the current situation, the industry is directed at the end of last year with the merger of Xin Feihong directly led to its capital chain rupture. Star in the morning after the sudden failure, there is news that two companies belong to "illegal cohabitation", but signed a merger and acquisition, in the law is still independent. Since then, the various variables of Xin Feihong also appear bewildering.

Xiaoxiang Morning News: Many people think that the joint Xin Feihong let you lose the chance of a comeback, the original alliance is based on what kind of reason?

Chen Ping: To see in Split, on the one hand, our acquisition of Xin Feihong after, involving us a lot of material and energy, on the other hand, Xin Feihong to save us a great deal of cost, because the site, shuttle bus, the network most of the use of Xin Feihong, can be one months for our company to save millions of of the cost.

Xiaoxiang Morning News: How to treat the Chairman Deng Wave this partner?

Chen Ping: He called me a big brother. His 10 years of entrepreneurship is also very hard, very difficult. All two of us have our weaknesses, my weakness is impatient, things rash, he in the business and I have some gaps, such as the management of the enterprise, he always think that no franchisee does not have this platform, franchisee is to accommodate to coax, I think is to manage, because franchisees are mostly individual habits. Secondly, he thinks the stability of this platform mainly depends on blood transfusion, do not know to hematopoiesis. He only thought that the enterprise did not have the money to borrow, did not consider the reason which does not make money.

Xiaoxiang Morning News: Next and the relationship between Xin Feihong how to mediate?

Chen Ping: Next the joining network of Xin Feihong may also follow us to work together to do. We and Xin Feihong although "illegal cohabitation", but I was really invested 22 million yuan, in addition, "illegal cohabitation" after, it is difficult to leave. Can say so, if Xin Feihong left us, may be difficult to survive, after all, financial, personnel are we in the management. This kind of relationship is difficult to be clear in the business, and can be cleared up in jurisprudence. Now the end is, our star morning rush to complete business transformation, our business can use the Xin Feihong, no need, not mandatory.

Xiaoxiang Morning News: How to see China's express industry?

Chen Ping: First, China's express industry, private enterprises are pivotal role; second, the current Express join mode, will certainly continue to improve, and gradually to the concept of cloud services transfer, that is, Shun Fung's manual contracting, artificial join the model, will also be the National Express promotion model. Third, China's express delivery market will be more and more subdivided, will be accompanied by a large number of mergers and reorganization.

Consider the pilot in Beijing, the development of Courier Agent Collection shop

Dealing with the future

Chen's appearance, the star morning crisis will be cracked, become the focus of attention, Hunan part of the star morning rush to join the network in charge of the director said the current "did not get headquarters any statement." The reporter learned that the Hunan Postal Administration will send people to the province of the city states to the star morning rush to join the network to conduct a survey.

Xiaoxiang Morning News: At present, many employees reflect the February wage has not been issued, the business has not recovered and so on, how to deal with?

Chen Ping: February attendance We have not yet done, the country is not unified, and February wages generally to March.

Xiaoxiang Morning News: Star morning anxious will be saved? How to save?

Chen Ping: not to say no save, just say, the method is not the same, to have strategic adjustment, we continue to do E-commerce, in the business and Consumer-to-consumer is very difficult. Can only do small, not big. For example, I only do the landing in Hunan, whether it is television shopping or online shopping. But our star morning is a national platform, one months is tens of millions of of the cost, do not adapt to do e-commerce business, because E-commerce does not need you so big platform, only need you to Hunan or yueyang a place to do the line, so must be adjusted.

Xiaoxiang Morning News: This and the original star morning anxious will not be the same?

Chen Ping: you are right. Maybe the star is still in the morning, may not use this brand, but the business model is changing, the gun or the gun, but the play is not the same.

Xiaoxiang Morning News: Many franchisee to you have an impression that the theory is stronger than practice, there is an idea has not been realized, and immediately have a new idea to implement, get the following people at a loss, you recognize it?

Chen Ping: This will be. My idea is basically ahead of the average person three months to half a year. There must be a theory before practice. But I have to change a little, that is, when there are new ideas, to overcome the impatience, so that most people to understand before implementation, rather than "strong push."

Xiaoxiang Morning News: If the star morning anxious then want to come back, what do you want to say to the franchisee?

Chen Ping: After a while we will give them the system privileges, to do some regional operations, such as Hunan Province to put the franchisee, they want to send goods to Hunan, I will take a new model, to find a home urgent to send such a third party to operate, let the goods butt out, Hunan in their own operation.

We are transforming into a service company, just control the pan-Dora system, according to the flow rate, such as charges, so the relatively low cost, no previous vehicles, venues and other costs. This system is completely developed for the franchise model, has a strong business function, finance, personnel, collection of money, customers, including the franchisee of various contracts, benefits distribution, the system can be disposed of a package.

Xiaoxiang Morning News: Future consideration how to transform?

Chen Ping: to express Agent collection shop direction development, mainly with a number of chain stores, supermarkets to build networks, to help us send express. Shun Fung in Shenzhen to do the pilot, we consider a pilot in Beijing, the pace of expansion to slow down a little.