Chen: I've never just positioned Shanda as an IT company

For the "internet giants" given to outsiders, or to the grand frequent "IT" page headlines, Shanda network seems not so "excited"--Shanda chairman and Chief Executive officer Chen in the "beginning of the 2013 Chinese web writer Spring Salon" said: "We have since the first day of the establishment of a cultural entertainment company, is an interactive entertainment media company, we have never just positioned ourselves as an IT company. In Chen's view, the Internet is a carrier, like "can not because the power plant used, we call it a power plant, nor because we read, watch video, play games, listen to music using the Internet, it is called it enterprises." From the big game, to seek the whole industry chain of the layout of the seed in the beginning of the venture has been planted. He told the writers who attended the salon that this year began a huge increase in literature, games, and more investment in video and film, but also in the next few years of development to increase the animation and music input. From 13 years ago Shanda entered the game industry, and then to literature, video, animation, film, music and other industries, now Shanda has developed into a holding-type interactive entertainment media Group. As Chen said, "in everyone familiar with the Internet enterprises, from the beginning of the clear positioning themselves as a cultural and entertainment enterprises, probably only a grand one." ”