Chen Jiashing: A purposeful website planning article

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Site positioning

Site positioning is often a word of things, but this sentence I think most of the webmaster just stay in their own thinking to imagine the definition, all with the interest of the ego, stones mentality to locate the site. So many webmaster spent a lot of time on the site, paid a lot of efforts, and finally summed up all the twists and turns. Of course, do not rule out, more detours are not good things, but in the era of Internet information, online search on the site positioning of the article, a lot of. Why not spend more time system learning before building a station? At least want to do a regular station to do with the mind to do, and do not mind a fever saw an article has a thought, and then three minutes of heat to buy the domain name, rental server, download open source programs, upload sites, modify templates, content updates, SEO optimization, Promote to do outside the chain and so on hard stay up to build station process. In the end, I am afraid even do not know what the purpose of the site, the site of the user group do not know who, and finally once imagined the normal station into a network island or garbage station. Therefore, a website should not only have positioning, but also to the needs of differentiated positioning, for their own target users to find the needs of the site positioning. What people do you want to provide services for? It's a good question to consider before building a site. Such a clear and appropriate site positioning, the beginning is a competitive advantage, can be less than the opponent to go a lot of detours, their own ideas are not part of the perfect clear, in the segment to meet the target user group at the same time, to do some right things, will enhance the competitiveness of the site, the development of further.

Ii. the user base of the website

For the website user group this piece, all must use the data to speak, otherwise all is empty talk. No matter what type of site you're building, the goal is to give people a way to get valuable information from them. But many stationmaster in order to let more people come to the website to browse, so the website user group localization is very whole, want full coverage meaning. In view of the current situation of the Internet, this kind of user positioning is a very complete model for individuals or team owners to run the basic has begun to die, has been numerous portals, industry portals, local portals control, so in their own lack of competitiveness in the case, the primary site operation is to find the first part can hold , the clear target user group is the most important task, do not put the site user group positioning in the young, middle-aged, men, women and high-end, low-end, are written as above, are positioning the user group's dead end. What occupation can be, what is the region, what industry, what interest, and so on user groups, these user groups as their target users, is the point of reliable. To know that a part of the user community is a small area, for a small area, you will give it to do fine, work, big! Do not listen to what the network said do not China, as long as you target users clear circumstances, it is necessary to China, only in this way can give full play to the role of your site, Realize the maximization of benefits, website and personal success is not far away!

Third, the site's competitors

TSE win, not confidant don't know that will lose. So don't want to be competitive and failed webmaster also learn SWOT analysis, used to determine the analysis of their own competitive advantages, competitive disadvantage, opportunities and threats where. In this era of Baidu ranked popular, the first way to surpass competitors, is to optimize the site through SEO to enhance the weight of the site to the core keywords ranking to the first page of the first is kingly. SEO information through the site analysis: Website domain name (age, weight, composition, suffix name), site structure (website URL standardization, keywords, site map, 404 pages, etc.), site collection, Baidu related domain, Yahoo back chain, friendship links, such as the use of SEO methods to analyze the competitor website situation. Ranking in a good condition of the site is not enough, not to do SEO and do seo, we must first of all consider the user experience is the main purpose. For example, on the same page similar keywords ranked one or two, three cases, so that users browse to do a comparison, the first impression of the first choice is to choose the appearance of the site layout style, the second is the content of the site has enough appeal and can get enough valuable information. Do not rely too much on the site's ads to bring you how rich financial resources, must find its own core resources, there is no resources to acquire, accumulate resources, and then according to the site's own resources and conditions to find a suitable profit model for this site, to determine the most competitive website of the main source of income. After the site has a stable source of income, it is much easier to go beyond competitors. In this network, to build a Web site into the model, money will be competitive!

Iv. the style of the website

After identifying the industry, target user base, and analyzing the competitor's website, think about how to make the first good impression on the new visit and become a repeat customer of the website. No matter what type of Web site, the first impression of new visitors style, that is, visitors clearly distinguish the style of the site, also formed the style of the site. So the new site, for the style of this piece must pay attention to the design of their own website unique style mode. can use a word to describe your site is what kind of? creative, or technical strength, or aesthetic, or concise. Think of your station again, what is the color associated with it? Warm red, or the blue of the atmosphere. These question and answer ways to let users experience your site. The design of the site is too beautiful, too prominent, too different but will lose its basic function, those extra fancy things affect people to read the real content. Under normal circumstances, the government department of the website style should be more solemn and calm, cultural Education Department's website should be elegant and generous, entertainment industry site can be lively and lively, business sites can be close to folklore. And personal sites can be based on site positioning, reference imitation style.

V. Content of the website

For the website this piece, the content is kingly is absolutely not wrong. But do not be ignorant of the pursuit of the site content of the "original", I also see a lot of webmaster write about the original article on the posts, most of them are in dealing with the search engine, but did not think of the user experience feeling. Whether your article is original or false original, reprinted or not, should be based on user-oriented, from the user's point of view to build the content of the site. Users like the content, search engines are also like, for search engines and visitors to the site in essence can be said to be the same, whether from the search engine to the site's collection angle, or visitors to browse your site content, the same is a test of the content of the site. In the site content building, must be fixed time quantitative update content law, this is not only for the site is a way to enhance the weight, but also can constantly turn the new access to loyal users.

Author Info: Founder of Chen Jiashing, operator forum (bbs.yunyingzhe.com). Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation! qq:168314518 Welcome to add my friends, learn from each other, knowledge exchange.