Chen Jinyong said: "Amoy shoe net handset client's order average guest unit price, higher than PC end

At the second China Mobile e-commerce annual meeting, Chen Jinyong, deputy general manager of Amoy Shoes Network, said that the average customer price of orders from the mobile phone clients of Amoy shoes NET was 40 to 50 yuan higher than the orders from the PC side.

Chen Jinyong Analysis, the reason for this is because the shoe net mobile phone end of the users are relatively young fashion, high consumption capacity. "Probably all are high handsome users, before we push Adi, the Breeze sneakers, found that many are through the app order." ”

Chen Jinyong said that the mobile business of Amoy shoes network mainly for the stock users and new users two user groups. Among the stock users, the function of mobile app mainly lies in promoting the active degree of the original more than 1 million users, conversion rate and the increase of customer unit price. And the increment of the user, is mainly faced with such as students, such as new user groups.

"App just launched when is not very mature, but users need to download software is to trust, so our first batch of users is first from our old user Lee development, this part of the user about 100,000, is our stock of users about 10%." "Chen Jinyong said.

Chen Jinyong said, Amoy shoe Net's new user main face is the campus market, through the campus promotion, including and the joint investment credit card, uses the two-dimensional code to do the app promotion and so on propaganda. "Before we had a special step to make a Geng version of the new version of the shoes, just launched was robbed empty, sold 4 million pairs, many buyers are fashionable young groups." ”

It is reported that Amoy Shoe network in November 2008 began to officially enter the footwear consumer market, at present, has developed into a Li Ning, special step, 361 degrees and hung star, such as the largest brand of electronic business partners, with more than 300,000 of accurate shoe-buying members, site daily orders to break through 2000 single, team size of more than 100 people. Amoy Shoes NET CEO Zheng expects 2012 annual sales expected to exceed 250 million yuan.