Chen Lilin, vice president of Albert Chan, interviewed: China's mobile gaming overseas can earn

As for the overseas issue of Hand tour, many CP "unknown", but in fact already have the domestic team to swim overseas distribution of the road paved. At the 2014Chinajoy game exhibition site, Zebra Network interview to the deputy President Albert, Vancouver, the CEO of Chen Lilin, he said that now my colleagues in North America to build a platform for overseas distribution developers, and has an effective hand-travel data analysis system, can achieve domestic hand-travel products directly "travel abroad." Chen Lilin Chen Lilin, vice president of Albert Chan, said that the North American business in the Vancouver area is mainly to provide data analysis of the game, he hoped that through these platforms or analysis tools, can truly put the game autonomy to the CP hand, let CP himself to the market to measure his products good or bad, Of course, you can also freely choose the direction of overseas distribution. Chen Lilin revealed that at present, my colleagues have reached a strategic agreement with the Chinese, the Chinese hand tour in the North American product distribution will give priority to the afternoon, and the introduction of the North American products in the hand tour will be given priority to promote. The Zebra net interview reads as follows: Zebra Net: What is the main business in Vancouver at present? Chen Lilin: Our main business in Vancouver is the development of an analytical system that can be monitored by game backstage data, and the other is overseas distribution, mainly for North American markets such as Canada and the United States, In addition, there are some consulting business, many emerging major customers more cautious to enter the market, we can provide them with a number of advisory services, to their early counseling, and then slowly in-depth cooperation. Zebra Network: How many products have been issued in Vancouver at present? How many products have China issued in the past? Chen Lilin: The end of 2012, the release of the game in 2013 issued 11, including about four domestic products. Zebra Network: Do we have cooperation with the domestic distribution company? Chen Lilin: In fact, we are also trying to put foreign game agent to the domestic, Vancouver has also given us a lot of support, but the current domestic market competition is very fierce, In April we chose to work with the domestic Hand tour group signed a cooperation to promote, we push to the domestic products, with the hand tour is a priority to cooperate with the right, of course, in hand tour if you want to distribute products to North America will be the first choice for us. Zebra Network: How many people are there in Vancouver today? Can the specific division of labor be disclosed? Chen Lilin: From all the integrated solutions of the distribution company in North America there is still a single, our current team has about 50 people, there are research and development, operations, marketing PR, flow purchase and we are still developing their own traffic platform, will be available in the second half of 2014. Zebra network: What kind of hand-travel products do you think can make money in North America? Chen Lilin: As long as China's developers down to do products, we can make money there, this and China's market is really very different. Now the domestic market is more channels have the right to speak, more is a commercial operation, overseas more or product-driven market, Zebra Network: North AmericaWhat are some of the more preferred game types for players in the district? Chen Lilin: North America is more open, in addition to special Chinese games, such as the Three Kingdoms style, other types of games, quality as long as there is room to develop, now North America here or about 6.5 million Chinese, is a very large group, We are also currently doing a North American Chinese traffic entry, this entrance can be very convenient for many domestic games, no English culture can directly push over. Zebra Network: What is the specific implementation of the current business in North America? Chen Lilin: North America We are also the establishment of customer relationship stage, we want to do is to let customers make money, rather than casual spending, customers are mainly developers, there will be some distributors to cooperate. In fact, our core content is, we are developing a series of operating tools, such as data analysis system, this system can catch the overseas traffic, can track the channel effect, the flow of good and bad, we can see; In addition, we have a developer center, it is easy to use, you can also register for free, can also directly submit the game to our side evaluation, we can give some suggestions, then we can cooperate or do some consulting, directly to tell developers how to modify, how to adapt to the North American market and so on. Zebra: What kind of effect do you want to make in the overseas distribution market? Chen Lilin: I hope that through these tools, can really give the autonomy to the CP hand, let CP himself to the market to measure his products good or bad, then may be a lot of small and medium-sized manufacturers will choose their own to debug, Of course, some of the high handsome manufacturers will direct this work to us, we hope that all the CP use of our platform can directly "travel abroad." We also integrate many platform ads, CP can go to buy their own traffic, electronic orders, directly to our integrated channel, directly to the channel, or flow of business, foreign channels are still very few, but a lot of traffic, in fact, such a platform can attract a lot of domestic and small developers to try, We can be simple English culture, if the flow is very good, the reflection is good, the flow is very good, KPI a run income is very good, can continue to do, can also cooperate with us, or sell, if self-confidence game quality, can also directly find our deeper cooperation, customized services. Zebra Network: Do you think CP needs to do the distribution itself? In the North American market, do local game products also need to find distribution to push products? Chen Lilin: CP's own release is actually a trend, in fact there are many good products overseas, CP is not willing to sell, and we will not buy products locally, Doing this thing overseas is superfluous, unless the CP funds are very small, there is no funds to do the market. Zebra Network: Do you think it is possible for the domestic team to build their own distribution team? Is it necessary to set up an overseas distribution team? In addition, what is the share of overseas distribution? Chen Lilin: Domestic distribution is fine, but it is clearly unrealistic to create a foreign distribution. The future of the model or to our platform, you can directly under the single advertising, we will provide customized services, we can also transport, you are responsible for products, we are responsible for the flow back, and other promotional, our division is generally consistent with overseas, is 55 divided.