Chen: Millet 2015 to vigorously develop video class content

Today, the Phoenix New media announced to spend 30 million U.S. dollars to increase the news client "a little information" 21% of the shares, in addition to 27.6 million U.S. dollars from the existing shareholders to buy 13.8% of the shares, thus accounted for 46.9%. "A little information" also with the second largest shareholder, 30% of Millet has reached a strategy, that is, all millet smart phones, tablets will be pre-installed "little information" App. After this round of financing, a little information will be in the international version, Overseas team building, small-scale mergers and acquisitions efforts, in the international promotion will be with Lei department another company "Cheetah Mobile" cooperation.

Since the former editor-in-chief of Sina Chen joined, millet This hardware company has been frequently in the content area has invested. 36 Krypton interviewed the vice president of Millet Chen (too sought-after) after a "Little news" conference, when it comes to the logic of content construction, "15 still vigorously develop the content of video classes, the package of TV dramas, movies, large arts and short video, mainly in investment, equity, and partners in the form of cooperation." "The purpose of the current construction of millet is to enrich the application of the mobile phone, to enrich the video content of the mobile phone and TV box, but" will not do content on a large scale in the short term. " Chen revealed that the current market share of millet box "is indeed the country's largest, but the specific data is not convenient to disclose; ”

For more than 10 years, the Internet content of the "old Shen" said that they can do for the millet is more than pure hardware to enrich the content of the product. To the hardware to invade people's lives of millet, hope that more and more content can keep people in their own built ecological circle. About the content team and other parts of millet is how to integrate, he smiled, "a word can be said clearly ..."

In recent months, millet all the way to invest in Archie Art, Youku Potatoes, rumors of the light of the media, such as the existing production capacity, and operational capabilities of the video companies, which with the content of Ali to surround the user is very different, Ali film is a large investment in the movie, TV dramas, and content has been able to complete the payment by entertainment and other products closed loop. Ali yesterday 650 million U.S. dollars to invest in the charm clan has just completed the "millet" the first step, vaguely feel that later there is a "millet film" What Is not Arabian Nights.

and investment "A little information", in addition to enrich the user experience, I think the businessman investment media ideas are not much different-affect the audience's attitude, decision, so millet should also want to pass this kind of products for the Lei Department of various companies diversion.