Chen officially announced to join Millet in charge of content investment and content operation

Known as the network media industry "Godfather" Chen, in farewell to the news portal editor identity, chose to set up less than four years of millet company. November 4, Chen officially announced to join Millet, will serve as vice president of Millet, responsible for content investment and content operation.

It is understood that Chen to post, Millet CEO Lei will be sent to its first investment of 1 billion dollars "red envelopes." This first period of investment to solve the problem of video content of Millet TV, box, designed to enrich the content of the TV box, enhance the user experience.

Millet does not do its own content platform

For 1 billion of dollars in investment, Chen yesterday said that with the 1 billion dollars, millet is not to build their own platform content, the future is more with the video agencies. It is understood that Millet will invest and support the health of the manufacturers, and promised to obtain the proceeds, content manufacturers streams, millet take the small head.

"Up to half a year, millet video products will be turned upside down." If not, then question me again. Chen on the spot "Junlingzhuang" said, "No change, Ray always punish my money." As for the 1 billion dollar specifically how to spend, he said will be announced later.

Lei said, "Millet has flat, TV, box products, need to enhance the content of operational capabilities." But our 8 founders are technology, design background, very need to have a deep understanding of the content, and the industry a great appeal to the people, the business model to improve. "he said.

Annual salary 5 million impress Chen?

After Chen announced his departure from Sina, the news of his next move, including from Millet, Tencent, 360 and other internet giants invited. According to legend, Lei promised to Chen himself a yearly salary of 5 million.

"Really not so much, millet is a very good development prospects of the company, so the choice of millet." Chen responded on the scene. "5 million is not going to impress Chen. Lei interposed.

Persuaded Chen to join Millet's biggest "hero" is Millet co-founder Chuan. Two people met 26, Chen had promised each other, if necessary, at any time "back together dry."

Chen said that his mission in the portal has been completed, very honored to participate in Sina Portal news, blog, Weibo construction. Now join the Millet team, is very challenging and exciting work.

He also disclosed for the first time that the individual was also an early investor in the millet company. The investment identified in a visit to lei more than 4 years ago, and has been concerned about the development of millet.

Some media reports, millet company is seeking a new round of financing. After the completion of the financing, millet valuation will be four times times higher than the previous round, to 40 billion U.S. dollars.

Analysis

Why did Millet choose Chen?

Chen the biggest value for millet is "content integration"

"Content integration and content operation, has become the most concerned about millet this stage." "Lei said. Millet development to the present, need a Chinese most understand the content of people. But perhaps the reason is not just as it says "the existing team in Millet do not know what to do".

Some analysts believe that in the layout of Lei, the media is an indispensable part, not only to promote, but also related to future marketing. According to incomplete statistics, lei and millet technology in the past few years, investment in less than 10 media companies. If the media and content business is to become an independent business within millet, Lei needs a master to steer.

As a pioneer of the portal model, Chen has many years of skilled media operation experience and very strong pulse, Chen, the millet content and the realization of the media strategy, is undoubtedly a great increase in the odds.

In addition, independent it reviewer Bo that the greatest value of Chen in millet may not be in the production of content, but in the integration of content.

Millet box has been on the market since the ups and downs, and because of the choice of license plate and future television cooperation curve listed. As a result of radio and television policy restrictions, millet box when the launch of the Encounter "Dystocia", suspended video content services. Analysts believe that by the box development path can be seen, millet in the product and brand visibility has advantages, operator relations and government resources are inadequate.

"Today's millet is a very large platform, mobile phones, televisions, boxes need high-quality content to provide users, this by the industry-related professional organizations can be produced." But millet needs to get through the policy of the restrictions, with the regulatory Department of Communication, Chen this piece will do a better job. "Bo said.

Chen, the former editor-in-chief of Sina, was remembered in the history of the Internet, in addition to being the founder of the domestic news portal, and the pioneer of internet companies ' overseas IPOs.