Chen Qian potential network: China's Internet marketing market will have significant changes

And information technology news March 30, the second annual win the era of March 30 -31 at the Xiamen International Convention and Exhibition Center, the annual meeting for the first time in 2012 held in China's largest global network marketing event , Invited hundreds of industry elites for e-commerce and Internet marketing and other hot topics in-depth discussion. During the meeting, Chen Qian, executive vice president of NMEO, said in an interview with ITC that social media marketing has greatly reduced the marketing cost of SMEs and that there will be major changes in China's Internet marketing market.

Chen Chen also said that Sina Weibo will make the platform better and the data will be better in the future. Network Mai in April or major changes, but the specific circumstances of the current inconvenience.

The following is Chen Chen interview record:

And information network: Chen Hello! First of all to tell us about network operations this year how?

Chen Qian: NetMail this year there will be some big changes, I am not yet convenient to announce to everyone, but next month there will be some big announcements announced in the circle has passed a lot.

And News Network: inconvenient to disclose it?

Chen Qian: Because there is no formal profit, so it is not easy to say, but the advertising circle and network circle friends know that we will have a major event this year.

And News Network: It is next month in April it?

Chen Qian: Right.

And News Network: What do you think advertising marketing in the end at what stage of development, is the domestic situation?

Chen Qian: As I said just now, there are some new changes in 2012. I personally think that Internet marketing has become more and more sophisticated in its current stage of operation. It is getting more and more part-time and more and more helping Business owners bring a lot of tangible benefits. For example, like the network step, but we are still the main advertisers, including its brand, including its PR, including its search, including all of its ideas, we may have done partial brand, or partial Search will have. However, from the current trend of development, more and more small and medium enterprises (SMEs) are either more and more migrating or developing more and more small and medium-sized enterprises (SMEs), especially small enterprises, join the Internet marketing channels Because they had no money to do some promotion before. However, the so-called social media means that many people can make a small promotion by spending only ten thousand yuan, several thousand yuan or even hundreds of yuan. It is precisely because of the effect of gathering sand into towers. , So it is a very important trend to expand the scope of the entire Internet marketing. Of course, large-scale brand advertising investment in this area is also continuing to increase each year, if this part of the new small sum up, I think it will be very huge, China's Internet marketing market will be a very big change.

And news network: You just said on the stage, Sina is not open enough now, too conservative, and may not be enough cooperation between Baidu, this you can elaborate about it?

Chen Qian: No, in fact, I think Sina itself is not enough open, but its platform is not enough, because it just did not take too long, and it should have a lot of things need time to improve, because time Accumulation there, we must continue to move forward, continue to open, it is now impossible for many others to help it develop this platform, so it must have a gradual process. I myself said that China is lagging behind like facebook for more than two years, so give them time to catch up, I believe China's development is still very good.

And News Network: Do you think the future prospects of microblogging marketing how?

Chen Qian: We all see microblogging marketing itself is not organized Sina, but by many so-called microblogging marketing companies, individuals or small groups doing, but Sina did not charge for this, but Sina future may do a better platform to do better data, there are some official launch of the platform, Sina and I have also talked many times this month, they will be in April some great changes, There are some measures to put out, so when they formally announce the platform, you can see their platform strategy, now inconvenient to say more.

And News Network: Thank you, President Chen.