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Now is the era of E-commerce, through the Internet to tap the potential customers gradually become the enterprise to explore marketing channels of new Focus, enterprise SEM awareness gradually enhanced! How to make the Enterprise website in the search engine has a good performance, indispensable to use SEO technology! Some days ago to talk about the enterprise site to do SEO several points, One more detail today: title.
What is title? ,<title> is one of the most important elements in the page header <head> tag. Search engine based on keyword search results, the page title display, the search results are described in the page <<meta name= "description" content= "" "> Content. Therefore, the page head in the search engine algorithm occupies an important position, is to judge the weight of the Web page, relevance of the important starting point.
So how to set the title is the best? First of all to determine the need to optimize the keyword, keyword determination can be based on Baidu Index, related search and other ways to determine keywords, the choice of keywords to follow the three low (high concern, high flow, high relevance, low competition) principle, here is not elaborated. Adding the corresponding key words in title is a feature of Enterprise website optimization. Home title can refer to: Main keywords-auxiliary keywords-column name-channel name-company name in order to do. Such as: Hebei far-Tong Pump Co., Ltd. official website (http://www.hbytsb.com) Home title: Slurry pump-desulfurization pump-Hebei far-Pass Pump Co., Ltd.; the title setting in the inner page can be appropriately added to the long tail keyword, auxiliary keywords, etc. such as: slurry pump price-technical support-Hebei far-Pass Pump Co., Ltd. Title header settings should avoid keyword Piling, should be based on the principle of Web page relevance, which is the search engine algorithm to determine the relevance of a basis.
Perhaps some sites need to modify the keyword later, this time also need special attention. Because the title of improper modification will cause the right to drop, even by K! Title changes should also follow the Web page relevance and user experience principles. It's best not to make drastic changes at once. First, retain the title of the better keyword, from right to left gradually replace the principle. such as:<title> slurry pump-sand pump-pump-Hebei Pump Co., Ltd. </title>---->-----<title> slurry pump-sand pump-desulfurization pump-Hebei far-Pass Pump Co., Ltd. </title>- -----------<title> slurry pump-desulfurization pump-Hebei far-Pass Pump Co., Ltd. <title> title keywords related to Web page relevance, it is best not to add too many keywords at once, this will reduce the relevance of the Web page, so that the search engine down the right. In addition, the title changes, we should pay attention to increase and the relevance of the Web page more good content and quality outside the chain, so that search engine quickly indexed new page title.
All right! about the optimization of the title today, let's talk about here! I'm Chen Qiangfeng, wish you all a happy!
This article A5 webmaster net starting-Original: Chen Qiangfeng (Weibo: Http://t.qq.com/lengdie qq:1049802517)
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