Chen Rongbin: Web site operations will be more closely integrated with marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As we all know, the competition between the site has entered the white-hot stage, as a webmaster, we must first understand that the website market has become saturated. From the marketing point of view, the development of the site will also be a new way to appear. This is the web-oriented thinking gradually to customer-oriented thinking transformation.

Site positioning under Subdivision

All walks of life with unprecedented enthusiasm into the Web site to create the process, but we may not have thought of, your site has from the customer's point of departure mody? Whether it is an enterprise or a person, the website design, promotion, content, are based on the enterprise or the personal will of the webmaster Center. This will lead to the failure of the website!

I think: the operation of the website will be more closely integrated with marketing, until the development of a completely marketing-centric.

Today, any market operation needs to be driven by customer demand. From product concept, sales concept, until the emergence of marketing concepts, as a Web site is inevitable. As a product, the website will also be guided by the concept of marketing.

Pre-site research: The site will be launched before the inevitable investigation.

Pre-site Segmentation: According to the interests of hobbies, by product type, by industry characteristics, according to country areas and so on.

Pre-site positioning: Select a suitable for their own, but also the demand of the market is essential. SWOT analysis can not only compare their strengths and weaknesses, but also to make a rational grasp of opportunities and threats, so that you do not lose the direction of the operation of the site.

For example, the author is planning to do a website, the author's goal is to earn a little money through adsenser, so we began to conduct early site research. The results found that the portal class, news-type web site has been full, and users of the news site customer loyalty is quite high; the industry website also seems to enter into a development period, each industry portal type scale basically formation, it is difficult to cross. And among them we found that the paint industry portal is relatively small, basically did not form a scale. According to SWOT analysis, found themselves relatively suitable for the paint industry portal. So we have a positioning, the positioning is divided into three aspects: 1, need to understand the paint information friends, 2, Paint Industry portal, 3, News + Product knowledge + forum interaction. Respectively from the target customers, enterprise positioning, product positioning three aspects to be interpreted. Finally, we identified the coating of China (www.Dopechina.com). And, we chose a very interesting domain name: www.Dopechina.com, Domain name choice is actually related to paint.

Website Promotion Method Multitudinous

Many small and medium Web site promotion mode is often too single, in fact, this with a lot of Web site organizers have the inevitable link. Many small and medium-sized sites, often individual combat, no team, no planning, and even the goal is not--inevitable uncompetitive!

The core of the enterprise is often people, brands, customers, and as a webmaster, what do you have?

The promotion of the website is not the webmaster you think! In addition to SEO, or seo!

So, what kind of promotion is really a website promotion?

Chen Rongbin that: the promotion of the website is also a strategy, the website promotion strategy combination is the promotion success or not foundation.

Common website promotion means are:

SEO

• Mail Promotion

• Thematic cooperation

• Exhibition Marketing

• Software Release

•......

These classifications are not subdivided and can be expanded infinitely if subdivided. For example: Mail promotion is one of the commonly used means, but, the means of mail promotion is clever, it is the key to determine effectiveness, many spam is called "garbage", is inevitable! For customers who are in need, they may think of the email as an archive file, and for customers who don't need it, they often delete it. Have you ever thought about how many emails you send are in need of customers?

Welcome to author Chen Rongbin's blog to explore how to operate the site: HTTP://WWW.BUNUO.COM/ARCHIVES/56