Chen See just: How to achieve business goals through micro-blog marketing?

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At present, the most fire network communication platform is what? Certainly a lot of people's thinking still stay in QQ, MSN. Then I want to say to you, you out, do for the Internet work person, to the status quo are unable to grasp, how to roam on the Internet, the answer is no, the current most popular network communication platform or exactly is the back of the social media marketing tools: Weibo. How, is not suddenly awakened.

Not long ago, there is such an article on the Internet, Zhang Chaoyang: micro-bo Hot not a day's work is the accumulation of ten years. I believe that "colleagues" who like to watch news or focus on it dynamics will not be unaware of it, and this article can be seen as a powerful tool for social media marketing. I also like micro-blog, on Weibo, you can speak freely, you can direct and celebrity dialogue, you can listen to the voice of celebrities, can pay attention to the latest developments in the Internet, can ... There are too many things to do. So incredibly micro Bo has such a great effect, then whether you can achieve marketing in micro-blog, the answer is yes, with this problem, I collected a number of small and medium-sized enterprises in foreign marketing cases. And to share with you, to see whether there are we can learn from the ideas and models. Also welcome you to recommend some recent cases to me.

Namecheap

is a domain name registrar. At the end of 2008 and early 2009, it launched two prizes and profited from the Twitter community. Michelle Greer, a marketing expert at the company, is an active user of Twitter, finding that Twitter can be a driving force for attracting traffic, expanding sales, and does not require the company to invest a lot of money. As a result, the company released a small promotional campaign, within a few consecutive weeks, every hour to ask a question, the correct three participants will be in their Namecheap account to receive a 9.69 dollar reward, which is the cost of buying a domain name. At the end of the competition, the participants with the right answers will win the ipod product.

Their competition was so successful that tens of thousands of people competed to win prizes. Twitter has benefited, but the biggest beneficiary is namecheap the company. In the December 2008 competition, the number of Twitter followers in Namecheap increased 20 times-fold and the number of new domain registrations increased by 20%. The number of backlinks to the namecheap.com page in the domain name is 139, while the reverse links in other home pages are numerous.

In general, this promotion strategy takes a lot of time, and Greer admits that this type of Twitter activity needs some work to do. After all, they wrote more than 600 questions for the small competition, offering a domain name worth 17 000 dollars as a prize. Greer said there were four people involved in the competition to maintain the company's account: she was responsible for writing all the questions and checking the answers; The CEO of the company will also log in to the account periodically to ensure the success of the competition; CTO of the company (Chief technology officer) A script that was compatible with the Twitter API was written to release the issue on Twitter in an orderly fashion, while the fourth participant was responsible for inputting the problem into the Scripting tool.

Although it takes a certain amount of effort to launch this competition, Greer still believes that Twitter is a way that small companies can afford, compared to other options. "To be honest, it helps namecheap grow into a better company because we can get feedback directly from customers, and the cost is much cheaper than conducting market research or hiring research consultants," she said. We provide free domain names for our customers, and they help us to improve our company. This is a win-win approach. ”

American New Orleans pizza shop Naked Pizza

Naked Pizza A billboard in front of the store when it opened on Twitter. The new billboard, not just the bottom of the printing of its Twitter page links so simple. Instead, Twitter is the theme of the billboard, one side is the vivid bird element, one side is the big Twitter words. and link to the corporate website: "Twitter.com/nakedpizza".

Customers send Nakedpizza orders, ask for prices, report addresses via Twitter, and Nakedpizza sends customers a discount on Twitter, a new breed of Pizza, and reports that Pizza have been sent. We are familiar with each other, and occasionally chat with each other and care about each other. Nakedpizza used to spend 60,000 dollars a year on direct advertising and 25,000 dollars in email ads.

Now they're going to spend a month on a budget to do Twitter ads. Nakedpizza is going to attract the attention of New Orleans on Twitter, and these followers, Nakedpizza don't need to pay such as direct mail to keep in touch with them. Because they're all on Twitter.

It first takes three days to find their local Twitter users list and check their information in a timely manner by typing their location, city, and street address on Twitter. They also understand the geographic area of the user or directly search the list of related users. Once you find them, follow them and start a real conversation.

At the same time, they used the old ways to communicate their Twitter account to clients and neighbors. On their platform, you will find them joking with customers, including photos of customers in the store.

Later, they simply dismantled the front of the shop marked with a booking phone, and replaced it with a new Twitter-themed billboard. On one side of the billboard is the vivid bird element, one side is the huge Twitter word. In their view, Twitter has become the medium of communication for their target consumers and the "Code" for mutual recognition. Instead of Nakedpizza advertising for Twitter, Twitter has the business value of letting Nakedpizza willingly use it as an advertising "protagonist".

In addition, a yogurt store in Chicago insists on sending promotional messages on Twitter. And its sales have been growing. The yogurt store's last promotion was a free 5500-dollar 1100-piece yogurt for Twitter users, but it did not drop in sales for the day. Because, "people who stand in front of a shop and get free yogurt attract a lot of passers-by to buy yogurt."

Similarly, in foreign countries, a 52teas tea company, which uses Twitter as a particularly interesting way to provide tea, on Weibo they give tea consumers advice on a weekly basis, talk about teas, tea and, after a week on Twitter, sell more handmade tea.

One of the most popular companies to do Twitter marketing is Kogi, an obscure American taco-fast-food restaurant. Kogi quickly became one of the most high-profile mobile restaurants in the United States in just three months, causing widespread concern in the US, even by mainstream media including the New York Times, Newsweek, etc.

Said above is foreign, in fact, such as domestic examples are also more, the following to Cai Victory as an example to simply say:

"The King of Stationmaster" Cai believe that many people are not unfamiliar to him, during the World Cup, he sent a message on Tencent Weibo, focusing on CAI and forwarding the news to contest the names of the four last four teams in the World Cup, asking for the right order, and the contest will win the iphone. NET friend Tu ya calculate such a account: May 27, Cai wins Sina Weibo's fan number is 96928, and to June 22, Cai wins Sina Weibo's fan number is 260991, just 26 days, Cai wins's fan growth 164,000, on average increases 6,310 each day. And in Tencent Weibo, the people who are concerned about Cai wins have reached 108,144. That's it, Cai, with a total of about 400,000 yuan, has received nearly 370,000 of fans attention, and this number will continue to grow, is expected to the end of the World Cup, Cai wins fans can increase to 500,000 people, also known as the first person in China Weibo, as of 2010-08-02 21:13, Cai's fans on Tencent Weibo have reached 783167. In fact, Cai is a very good choice at this point in time, one is the World Cup, we are all concerned about, in line with hot spots; the second is that Cai wins itself is a celebrity, you can get the media attention; third, Sina Weibo and Tencent Micro-Bo Zheng played, in order to prove their influence on Weibo, All two companies have spared no effort to support the Cai event, which is a very opportune place to be.

If you take 400,000 yuan to advertise, what value can bring? In Sina's homepage to do one day advertisement, in Googleadsense toss a few days, bring a short period of clicks, then attributed to silence. But what can 500,000 fans do? 500,000 fans say you mastered 500,000 mouths and 500,000 pairs of eyes. With an average of 10 fans per fan, think about how many people can see the tweet. What if Cai wins is not a microblog, but a soft ad? For example, release a 4399.com today launched the XX game, you guess what the result will be?

In fact, Cai won a paltry 400,000 yuan, then took advantage of Sina Weibo and Tencent Weibo two platforms, will be successfully molded into a media, marketing their own values, marketing their products, improve their visibility. And most crucially, the impact is enduring, without paying a penny, and the fan base will snowball. For now, Cai continues to play with his microblog, like running a website and enjoying himself.

In fact, such as the use of micro-bo to do marketing There are many, we can pay more attention to, believe that Micro Bo will bring you a different new experience.

From these cases, we learned that small companies can also fully use the various functions of micro-blog to affect users, so as to successfully achieve marketing goals, to achieve the maximum profit and return on investment, believe that only to the long-term implementation and the right way, marketing will no longer become difficult.

The first address of this article Chen see just Network Promotion blog: http://www.webseoer.com/wangluoyingxiao/87.html