Chen stepped difficult to solve millet content anxiety disorder

After a high-profile exit, "The door veteran" Chen High-profile join Millet as content Vice president, responsible for content planning and investment, the first step to the millet TV and millet flat video content "To do", mainly through huge investment such as "high hit" way to work with the third party to save time. Chen Junlingzhuang, make a millet fireman. Television and content, compared with the rapid development of millet mobile phone business, said its bleak is not exaggerated. However, Chen stepped still difficult to solve the millet content anxiety disorder.

The contents of Millet TV

At the same time appeared in the conference Chen and Chuan, is lei in the television and content business on the right-hand hand. And the direct point is that Chuan do things, moved to help Chen.

"Content" can cover books, music, animation, video and even many other aspects of the app, but from the market capacity and the current business attributes of millet, video is now the "Tuyere", see Ali, Baidu, the two giants this year in the film and television level of frequent action will be seen. According to Lei Feng Net report, Chen to join Millet and see no relationship, although more see face with millet TV like "Do not get up" problem.

Millet is not the nature of the video portal--other players are around the copyright hit the beaten, Millet went into a few impossible, and it on the PC and no energy. Millet to do content more for its hardware services, or to complement the "integration" of the last link.

The genetic flaws and growing bottlenecks in the content of millet make it like "missing a leg", and no one wants to buy a TV that lacks content, especially in the context of policy strict third party content.

Although the sound volume is huge, but the millet television sales only tens of thousands of units, and does not look at the traditional manufacturer's "false intelligent television", its and the music Vision Television will break through 1.5 million, TCL and Archie Art cooperation tv+ will break through 1 million achievement all to form the huge contrast. Can not judge the content of Millet short Board on the failure of Millet TV has much impact, but the success of tv+ and video television to a large extent benefit from the Archie art and video network content advantages.

The contents of the short plate stall the millet TV's hind legs, let it away from the replication of the Apple model across a difficult gap: software and hardware and content integration. This can give users a better experience, can let millet has been telling the "based on the content rather than the hardware of the Internet model," the story becomes a reality, can let millet issued to maximize the end value of the release, and you think Millet recently released to 40 billion U.S. dollars financing news and Chen High-profile entry is just a coincidence?

The key question is, can Chen really be a lifeline to millet content?

Second, the video content is not the portal era

Tencent in a number of areas invincible, but film and television plate has been unable to chew down, the trader Liu Chunning joined the arch-rival Ali, also caused by Tencent prosecution, is its video business can not be supported. In fact, in the film and television content of many giants are powerless, Ali eventually had to rely on investment in youku potatoes to occupy a pit. A few portals only Sohu video to do, but do not forget this is its company-level core business, Charles Zhang himself, and have a certain talent.

Chen's former club Sina has missed the video this one "wave", in the video field gives the impression is only one channel. This is not to say that Chen can not do Sina video is not good for millet film and television content, the two may not be related. In the same way, the relationship between the content of Chen in the portal era and the micro-blogging era is not so straightforward.

The success of Apple's content is not that it has found a star trader, but it has created a benign content ecosystem that benefits everyone, the itunes ecosystem, content Publishers, content creators, users, and Apple. In China's digital content field there is no seamless combination of hardware and software with content, music, books, videos, apps, none.

Archie Art and Tcl "tv+" mode of cooperation more and more, TCL money to make hardware, Archie Art in the amount of advertising after the attempt to charge. Content, hardware, software, distribution and other fields of manufacturers point to point of cooperation, than a hardware company by virtue of the appeal to "integration upstream" more realistic, millet does not have the strength of Youboy, if its TV sales to 10 million may be different, but this is too far away. As a result, millet continues to collaborate or invest with more third-party vendors, but there is little room to choose from, and Bat is almost finished.

Also, television content is not just film or video. Internet TV now hits two cards: a video card and a game card. Game content this piece, do not know is not Chen is good at the field?

People are always looking for an external factor "one key solution" when encountering difficulties. Enterprises in the face of difficulties to help external forces is a common phenomenon, but in the science and Technology Circle, "airborne" is always icing on the cake, the less timely, Chen can be an exception? I'll know the answer in six months.