Chen talk about joining Grand: Now is the time to do a good game

January 10 Morning News, just joined the Shanda Games Vice President Chen said that China's gaming industry is entering a stage to start improving the quality of the game, now this period is a good time to play.　　At the same time, he pointed out that the current online gaming industry bottlenecks is not unique to China, but a global problem. Now is the time to do a good game the Chinese gaming industry experienced 10 years of development, after the shortage of goods and then quickly into the game with the flood era, now in a watershed, the industry generally believe that "China's online games face bottlenecks", to this, Chen that, compared with the development of foreign games industry,　　In fact, the Chinese game industry is entering into a stage to start improving the quality of the game, now this is the time to do a good game. Chen pointed out that in fact, the bottleneck of the online games industry is global, domestic and foreign have encountered some bottlenecks. The bottleneck of foreign countries is the lack of community and online, the exquisite degree of the picture and the large production of the screen too much attention. The domestic game is not creative enough, homogeneity is too strong.　　One type of game comes out, and soon there are hundreds of of the same types of games that follow. The initial domestic market is very big, the demand is also very big, only need to make the game as soon as possible, to meet the market demand.　　In particular, the market demand for the two or three-line cities is great. But now different, the amount of game is too big, each game is similar, many players will lose interest. At the same time players are growing, people are always in pursuit of new things.　　The same texture of the game and the sense of boredom of the game are important factors in the shrinking of the game industry. In addition, the industry impetuous phenomenon is also the important factor that causes the bottleneck. Many of the domestic game practitioners, just figure to make quick money, do out of the game regardless of quality, hurriedly launched. This approach can be short term, but it is definitely bad for the long term.　　Chen said, good things must be calm down to do, make money is certain to earn, but if only to make money and make money, is not to do things well, if not to make good things, but also make money. "This time there will be a large number of people give up playing games, and found that this is not a quick money stage." In fact, this is a good period, really can calm down to do a good game of the company will continue to do, some team without competitive strength will leave the industry, this is an industry restructuring phase.　　"Chen said. Operating capacity is a domestic game company strengths Chen has served in the Squaresoft (square game), Activision (Dynamic Vision), EA (art power), Disney Interactive UBM (Disney Interactive), has a wealth of overseas gaming company experience.　　Talking about the difference between the game at home and abroad, Chen that the operating capacity of the domestic game company's strengths.　　The senior professional who has been engaged in research and development in a number of world-class gaming companies has had the idea of a return to domestic development two years ago, and he is almost the object of all the powerful gaming companies in the country, Zhengchong. Chen frankly, for more than two years, and almost all the domestic large game companies and the oldBoard have contact, but he finally chose a grand game, "finally prompted me to join the Grand game, is in the grand game with the Chairman and CEO of the Tan talk, found that tan sum himself more congenial, is a real dream to do a good game of people." Chen said, "How to run a game, the game as a platform, as a company to operate, which is a weakness of foreign games, now foreign games are learning Asian business model." "Foreign games are generally provided to users and friends, family in the bedroom, living room to play, the lack of strong online interaction in the country."　　Chen revealed that the current foreign-lack of community concept of the game does meet the bottleneck, 80% or 90% failed. But Chen also pointed out that, although the domestic game community and operational ability is very strong, but compared with foreign, game image performance, gameplay and entertainment are inferior to many, and the combination of the two have a great market potential. "A lot of people play games for fun, there are a lot of people playing games for social, these two points if the combination of a bit stronger, there will be market prospects." "A big part of Chen's current job is focusing on playing at home and knowing where their strengths are," he said. "Understand the domestic game business, Operation model, as well as some of the advantages of community, and the advantages of foreign games combined." "Shanda Game research and development ability to imagine Chen in the field of game development has a deep experience, including the" Call of Duty 3 "," Final Fantasy 7 "and" Star Wars 3 "and other 20 well-known game development.　　Industry insiders believe that with a global background and deep experience in the development of game Chen to join the Grand game, will help the grand game in the international perspective to enhance the game development field of competitiveness.　　Chen Frankly, join the grand game has been mistaken for grand games more emphasis on agent operations, after joining by understanding he found the situation completely beyond their own imagination. He introduced, the Grand game independent research and development in fact already very strong, "the past has been the legend, handed down the division in the agent part of my own to a grand before also did not know the original legend, handed down some games are our own." In fact, in the independent research and development of the grand has been doing, and do very strong. For example, some of the games now being done, such as "0 World" (Word Zero), "star Change", are very potential, the quality is very high. "In addition to leading the technology center, the Art Center, Chen is now leading the production of several independent research projects including the 0 World (Word Zero)."　　Chen said that his future work plan, is to use their own game development experience, in the Grand game independent research and development of power, pay more attention to the game of humanization and technical quality promotion, from the art style, game play method, artificial intelligence and other aspects of the product's unique and selling point. "This is what we are currently doing, in addition to the larger products now, but also to do some creative games," Chen called for people who have a dream to do a good game to join the Grand game, together for a good Chinese gameForce。