Chen Tao used to share the theme between PC and mobile in the event.

E Store Treasure founder Chen Tao has in the activities of PC and mobile power provider for the difference between the theme of sharing, in the sharing of Chen Tao that PC and mobile electric business is a completely different form of commerce, whether it is a method, tool, or thinking has been a subversive change, the following for its share of selected.

First of all, what does a mobile smartphone bring to us?

The original PC is a big screen, now turned into a small screen, originally we buy TV, now is to turn on the phone to watch TV. The screen has become smaller, so that the original big screen into a small screen, so we humans are so sick.

The second change is the position. Once you have a location application, all of the software that was previously useful has been overturned. PC end is not moving computer, so now all the computer software to be developed, because the user experience is different. All old products are changed because location applications can be a major innovation and change.

The third change is the push. When we look at things in the early days always like to search, search engine on the PC side is the Overlord, in the mobile end may not be the same, because we are not willing to search. There are data shows that in the mobile phone Baidu search for people to drop significantly, more is push, push is big data, big data is what thing?

The founder of today's headline said, "How do I move the end to subvert the traditional software?" In fact, based on mobile phone on a large number of news media software design method is still a search type, I want to see what news (on what), but "today's headlines" does not do so, he said I do not have an editor, I want 100 programmers, what? To analyze and search each individual's hobbies, he made a program analysis you are reading this information is a man or a woman, today has a child, now in lactation no, what type of information do you usually focus on? He is based on your personal hobbies and other large data information to analyze what you are interested in today recommend to you, These changes bring us a new era and customer experience.

Why is there such a change?

Because the cell phone screen is getting smaller, we don't want to see more information. Originally in the PC end Taobao a search before 100 pages will look, now mobile phone side you will read 100 pages? You rely on the push. Now mobile intelligence is a combination of smart devices and software, smart devices are smart furniture.

So what kind of changes have been made to the electrical quotient tool now?

Weibo, microblogging is hard to produce old customers, but it is a media tool, it is a place to do the brand. If you plan an article like an article, and spread it on Weibo, your brand can do a good job, where a small audience is more important, is not the mainstream group to share, when you represent a small number of people in line, this small part will have a desire to protect, he will you as a minority group endorsement, If you do the ultimate you can have a very wide range of effects, the brand must be very powerful. What does Weibo do? is to do the brand place, we do mobile electric Shang to think how to write articles.

Then what are the characteristics of the mobile electrical business?

One is the fragmentation of the entrance. Since the entrance of the computer has been fragmented, based on the mobile phone is more fragmented, all mobile phones are loaded with a lot of apps, your search engine no longer rely on Baidu, you have a box to search, a lot of people think in the fragmented state, we do a bunch of apps still useful?

The second is the revolution of tools. A new era has come, the former tools, thinking patterns have been changed, with the micro-believers to communicate a bit, micro-letter in the end where the good? The micro-letter becomes simple, this is the most important. Consider the angle of human nature changes, from the simple start, he is actually emphasizing the exchange of personal privacy, in fact, in subversion, position of application, push the application. This is the revolution in tools.

The third is the category killer. In the past 1.5 to two years, many companies ushered in the second spring. is because of a large increase in the mobile end, why? is because they use the mobile end, the mobile end to bring what? I see a very important thing here, for the electric trader it may appear the fine classification killer, why? Our screens are smaller, and we no longer have a large class change, We would like to see the things we need most, so the detailed classification of the killer will appear, such as poly-beauty, Beautiful said and so on.

Next I talk about the traditional enterprise to do mobile electricity business, need to have what kind of Internet thinking.

One is to have data-level decisions. A few days ago to find a friend to communicate, said mobile electric business times you should play? He said that our decision on the PC side has begun to rely on data, moving the end of the more close use of data, the era of large data on the mobile side if not applied may die, and not in the PC end of the application may be your sales can not rise.

The second is to have product marketing. What is product marketing? At the mobile end of all lazy search, but a lot of reliance on Word-of-mouth legend, what does this mean? means that the product for the king, that is, Lei said, to focus on the ultimate reputation fast, Fang always said that products do not advertise, product that is marketing, this is the entire Internet era we need to focus on consideration.

Three is you have "from Palace" ability. Do you have the ability to turn yourself upside down. In today's mobile internet age, what you want to think about is how I use the product of the mobile end to kill myself, how do I build a team to subvert themselves, their current business is not important, it is important to move the end of how to play, today we do mobile Internet, the core is the feelings and trust, through which, you can actively and your business, Fans to establish a good interactive relationship.

So how does the mobile end play?

Probably divided into several points. The first is fan selection. Fan screening is critical. Fans are not to add a stranger to it, fans are aware and know your people, adding a large number of unfamiliar fans come in no use, let others know you unimportant, it is important to screen, your fans to the detailed classification, grading, let them produce hierarchical system.

The second is the establishment of the community, what is the community? I see a lot of fans of the economy do daily content, but the content is not 100%, it only accounted for 20%, to have activities, write soft wen let everyone know the black horse will, but engaged in activities you will become a black horse will fans, content plus activities. With the development of human society, in fact, we become more and more abnormal, abnormal to what extent? We are becoming more and more distrustful, if at the same time there is a post, you believe that is offline, no contact points you will not get your loyal fans.

The third is word-of-mouth and pre-sale, all the marketing is inclined to Word-of-mouth. Pre-sale mode is very important, many people say that the mobile operators will be pre-sale, no pre-sale of your costs will be very high, pre-sale is the classification of hunger marketing. Finally, the use of the public purse and the public chip.