Chen Tianqiao game let the whole people become the real creator

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As China's first generation of gamers, Shanda can come today, thanks to China's reform and opening-up of the great environment and interactive entertainment industry to develop a good entrepreneurial atmosphere.

Shanda 2001 involved in the network game since the operation of the "Blood legend", "Dungeons and Dragons", such as 10 large balance of the introduction or independent research and development of the network game. The Grand Interactive entertainment platform condenses a huge group of users to experience the joys of interactive entertainment.

The game makes the whole nation a real creative person and creator.

After several years of development of online games in China has become a true national movement, not only because more and more people become the experience of the game, the game also let the whole nation become a real creator and creators.

Shanda has spent 100 million yuan to acquire Sichuan Jin-Tian Technology, its founder Haitao is a typical game of the participants and beneficiaries of the national movement. 2001 he was just a grand user, the "Crazy Tank" Chengdu Division championship. After the venture, his team developed a product just a year or two to be recognized by the user, and therefore received a grand recognition. There are more and more of these people around us, all of which are benefiting from the growing tide of popular games.

But compared with the success of the second-generation gamers, including Shanda, which has a long history of business performance is not satisfactory, on the contrary, many new enterprises, such as the Perfect World, the journey, ask, the Wind, magic domain, such as rapid growth.

I think an important reason is that we have abandoned the foundation of the game, closed doors to engage in so-called elite development, with a team of wisdom to counter the wisdom of tens of thousands of users and competitors.

Real potential team or project, we will make a decision on the spot to cooperate or invest

The game has turned from a heroic age to a civilian era, so we must come down from the hero's position and try to become a civilian.

We first launched the "20 plan", the game proceeds and the game operations team's backbone, the highest percentage of the proportion of up to 20%. No matter how you originally "ordinary", as long as you are really understand the game of people, in the grand must have a useful.

In the Grand internal entrepreneurship, no worries, have wealth and achievements. Our slogan is to use the "million annual salary and division" to hire China's best technical personnel to participate in the development, so that they are in the global and the game industry's top experts to compete with Taiwan, showing the Chinese game industry the highest level of technology.

After our investment, many game companies actively recommend their games. The quantity and the enthusiasm of the attitude are beyond our imagination. To this end, we have specifically launched the "Wind and cloud Plan" to prepare 2 billion yuan for 20 "civilian" entrepreneurs into a billionaire. The number of users to reach the level of the cloud, we are directly invested 100 million yuan in cash.

We also have a "18 plan" that has been in place for more than a year. Every month 18th, the grand listen to you tell a story. If your team, your plan can be proven to have great value in the future, then you can contact us. Every month, 18th, all the grand decision-makers, including me, will personally receive you and discuss projects and ideas with you individually. For a team or project with real potential, we will make a decision on the spot to cooperate or invest. With creative and planned teams, we will invest millions of to tens of millions of of the money to support their development.

Of course, both the "cloud plan" and the "18 plan" require a lot of money. If we don't have enough money, we'll go in the way and we'll circle the money. With the grand cooperation of the entrepreneur can give us other tasks, your only task is to focus on innovation, create new games.

Technology, user needs and developers to determine the future direction of online games

Any industry leader, the first need to have the quality of industry trends to grasp the ability and constantly meet the needs of the user's executive power. Just like wolves, the wolves are not only keen to find prey, but also to capture prey with superior physical strength and speed.

In the era of the national movement of online games, the future development direction of the online game should be determined by technology, user demand and game developers. And the industry's mainstream model, depends on the user's needs and operators specific operational strategy.

Shanda in the creation of online games this new industry, around the establishment of a specific business model to try, and ultimately for the entire industry to establish the basic rules. And in the market and user needs change, grand positive adjustment strategy.

Based on the development trend of interactive entertainment platform, after a lot of theoretical research and practice on CSP (Come-say-pay) model, the grand final decision is to transition to CSP mode. The final foothold of this transformation is the user's demand, the implementation of the process of team culture and implementation to ensure the success of the transition. The model after transformation is sustainable scale growth, which is recognized by users and investors.

In the future market, the net swims leader also must have the full brand appeal. The particularity of the online games is that the goods that the user obtains are stored on the operator's server instead of the user's native. Users choose the game, not only to see the game itself can play, but also to investigate the operator's operational capabilities, and the ability of the integrated performance is the brand power.

Before the closure of some small and medium operators, not only caused inconvenience to the players, but also in fact caused the loss of the player's property. This is a useful reminder for the latter to choose a game: put their eggs in an insurance basket.

Grand Commitment to the construction of platform-type online games environment, to get rid of the uncertainty of a single game, to ensure that a game will not be the specific profit and loss of a huge change, so as to ensure the interests of all players.

At the same time, we believe that the online games is just a way of interactive entertainment, the world's leading enterprises must maintain the entertainment, cultural trends, such as the overall grasp of the environment, will find more opportunities for development.

Online interactive entertainment brings fun and wealth to families

We believe that both middle-class families and ordinary families can share fun and even wealth opportunities in online games. In fact, the development of the CSP model and the game-making campaign has been committed to promoting this trend.

CSP mode greatly reduces the user to enter the threshold of online games, so that more families and users can easily enjoy the fun of online games and the same professional services. And with the grand leading the network game platform trend is becoming more and more obvious, the majority of users will have more choices and entertainment methods. Of course, for those middle-class families or families with better conditions, they can enjoy more unique pleasures.

Grand implementation of the "18 plan", "Wind and Cloud Plan", "20 plan" also provides users with the opportunity to create wealth. We try to provide a good mechanism for users to grow faster. Of course, the three major projects are not limited to game users, we advocate the game of the national movement.

The interactive entertainment which is driven by the network game has already developed into a huge industry, and has realized the interactive development with the periphery domain, such as animation, film and television, literature and so on, believed that will bring the entertainment enjoyment and the wealth opportunity to the more family in the future development.