Chen two times to start a delicious bookmark: Focus on the layout of China

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A pair of black-rimmed glasses, exploding heads, simple suits and jeans, the 34-Year-old Chen (Steve Chen) looks like he did not change much when he founded YouTube 7 years ago.

The difference is that he has left YouTube, which brings his infinite aura, to Chad Hurley with his old partner Chad Herli, to create a new company AVOs, and to focus the new product's delicious bookmarks on China, where foreign internet companies are always hard to stand.

Why sell YouTube to start a business again? Chen replied that it was the Silicon Valley start-up "addiction" that drives him.

Along the way, his entrepreneurial experience is a smooth wind. University did not graduate to join the start-up company PayPal, after the listing of PayPal became a millionaire, and then friends set up a popular global video sharing site YouTube, and sold it to Google after becoming a billionaire. But he was diagnosed with a brain tumor when he became a new venture legend in Silicon Valley.

After that, Chen left Google and the YouTube he created, ran to the Silicon Valley town of San Mateo, founded AVOs and started a new venture.

Last year, Chen and Chad Hurley bought a bookmark service site delicious from Yahoo, a product that became the basis of AVOs. Delicious is a bookmark site that helps users use words or phrases to mark the different links they see on the web, while also allowing users to share these "web bookmarks" with their friends.

"Delicious has a certain brand awareness, but the previous reason for the development is not because of Yahoo management problems." If we plan the development direction of delicious well, this product has great development potential. "Chen said.

After the acquisition, they began to reinvent and test the delicious, and launched a "delicious bookmark" of localized products in China.

As the founder of AVOs, CTO Chen very early began to focus on the Chinese market.

In his view, many Silicon Valley internet companies in the Chinese market failure, because they are more than the foreign market has matured products in Chinese translation and localization, rather than specifically for local development of products.

As a result, AVOs in the United States before the release of delicious, has begun to develop products in China, fully based on local conditions for research and development. "Because China and the United States user environment, different preferences, regulatory policy is different, to operate separately to meet local needs." "Chen said.

The Chinese team was formally established last September. At present, there are 50 employees around the world, of which the Chinese team has 20来 people, mainly from Google, Microsoft (Weibo), Baidu, Alibaba (Weibo) and other well-known internet companies. AVOs

Jianghong, head of China's delicious bookmark, said that at present AVOs's China team is a semi-autonomous state, with products, research and development, and people's basic autonomy, but the team will coordinate with each other to maximize the role of resources.

"Our model is similar to that of Google, according to the expertise of research and development staff in various branches of the division." For example, Chinese team engineers are more adept at iOS and backend development, so they are more committed to the research and development work. "Chen said.

For now, the AVOs China team is developing iOS clients and will soon launch mobile Internet clients.

Just as YouTube led the entrepreneurial boom in China's video-sharing industry, such as Youku, potatoes, and this time, will Chen's two-time venture drive another round of Chinese competitors?