Chen Xiaowei from professional managers to entrepreneurship

Chen Xiaowei has not appeared in the public view too long, so many people will ask "Who is she?"

Rapid development of the Internet industry, almost 2-3 years to replace a hot spot. Now e-commerce, video, mobile Internet are giants haunted industry, but before and after 2008 they are still in the start-up period, when the industry's star search and online games, and Chen Xiaowei was Warcraft agent Ninetowns president.

Since then, professional managers and beauty executives are the label of Chen Xiaowei. After going through the controversy over the Warcraft master, Chen Xiaowei left the online games industry and successively held the positions of CEO of Orange Entertainment and Australia Power in the past few years. These two companies are not the darling of spotlight, Chen Xiaowei also become increasingly low-key, almost far from the media horizons.

When we see Chen Xiaowei again in the new CCTV building, her identity has been transformed into an entrepreneur. Pink POLO shirt and white shorts, almost can not see the signs of years in her body, but more radiant.

With the World Cup Focus Bonus and CCTV's powerful broadcast platform, Chen Xiaowei's entrepreneurial team participated in the multi-screen interactive sports puzzle live broadcast "5 to win" is broadcast in prime time, broadcast 4 games a total of 2 million people participated in the broadcast via APP Answer, earn enough traffic and eyeballs.

Compared to other entrepreneurs, Chen Xiaowei in just a few months to get a high starting point, she summed it up as "lucky." Like Lei Jun often said the phrase "the typhoon came pig to heaven," Chen Xiaowei think he "is just a lucky pig."

Entrepreneurship is a cruel marathon, winning does not mean winning the whole journey. Chen Xiaowei also understand that entrepreneurship is not easy, she did not think much success, but the venture itself makes her excited, she enjoyed the 100% of the devotion and emotions of the process.

Three golden flowers

There was a unique landscape in the all-male executive map of the Internet: Liu Wei, CEO of Giant Network (11.84, 0.00, 0.00%), Li Yu, CEO of Shanda Games, and Chen Xiaowei, president of Ninetowns, Known as the online game "Three Golden Flowers," they are still intelligent, elegant and beautiful in the industries that are full of money and accusations.

Li Yu, who was appraised as intellectual by the outside world, was tangled by the ethical level of online games. However, due to his sense of responsibility, he was still in the service of Shanda Games for 5 years and led the implementation of such programs as "Fengyun" and "18 Funds" to promote Shanda Games And Disney reached a strategic cooperation, and in 2009 to bring grand games NASDAQ (4458.65, 50.47, 1.14%).

Because of the feeling of "very tired", Li Yu in the grand game after leaving the market to choose to leave. In 2010, she and her husband set up the "Gossip Network" community and is currently positioned as a mobile internet platform focusing on women and mothers.

Liu Wei giant network career path, and Shi Yuzhu ups and downs of the same professional life. From 1992, as the secretary of Zhuhai Giant Group, she went through Shi Yuzhu with the collapse of Giant Mansion and the giants listed on the NYSE from the day when she was the secretary of Zhuhai Giant Group.

After Shi Yuzhu chose to retire, the understated and capable Liu Wei took the post of CEO and became the only beauty manager in the three Golden Flowers who is still struggling in the online games industry.

Compared to Li Yu and Liu Wei, Chen Xiaowei is facing more pressure: She served in NINETOWNS during the shift, the industry news that shocked the world of Warcraft, mixed accusations, the players dissatisfied pushed Xiaowei Wei media center.

Chen Xiaowei, who always has high demands on appearance, still has the usual elegant and beautiful appearance in public occasions at that time, but he is exhausted. With Ding Lei that famous "war of words", Chen Xiaowei excited and tearful eyes, so that the outside world feel the weak woman's strong and helpless.

For two years in Ninetowns, Chen Xiaowei's greatest experience and gain is "a taste of the soul-stirring business interests and how to balance."

Although only a few years ago, these are already "old-fashioned" issues for the current Internet industry. Chen Xiaowei now also reluctant to talk about the past experience, but stressed the location at the time gave her a different learning space, whether it is for Ninetowns, Orange Entertainment or O Power, she was holding a grateful heart.

Chen Xiaowei now lives in Beijing because of work perennial, and Shanghai have worked together to fight the two Golden Flower is not much, but whenever you see the media on their coverage, Chen Xiaowei are very proud: "As a career women than they do me it is good."

Professional manager

Chen Xiaowei looks feminine is actually an authentic science and engineering students: 15-year-old entered the China National University youth classes, 19-year-old went to the University of Connecticut in the United States engaged in molecular genetic studies, transfer to the University of Pittsburgh and received molecular genetics and biochemistry doctoral degree, after Post-doctoral research in human genetics at the University of California, San Francisco.

Chen Xiaowei is a clever woman, no doubt about this. But she did not choose such a path of biological science. In 1996, Chen Xiaowei gave up his postdoctoral research and returned to Beijing to join CCTV. From a foreign language reporter, he has always been the host of his own column and transformed his life for the first time.

During the next five years as a host, she hosted live broadcasts in English and Chinese that included the return of Hong Kong, the return of Macao and the festive celebration of the fiftieth anniversary of the Chinese National Day. She interviewed numerous reporters such as Bill Clinton, former U.S. President Jimmy Carter and Yahoo Yang Zhiyuan, one of the founders of the company, is such a politically important person.

But soon Chen Xiaowei opened the second turn of life: after the end of CCTV she returned to the United States, joined McKinsey headquarters in 2003 work. Before doing science to do the media, McKinsey Chen Xiaowei learned to use business thinking to do things, she provides advice, including growth strategy, global strategy and enterprise value assessment and so on.

Later, Chen Xiaowei officially began his career as a professional manager for nearly 10 years: Joined CDC in June 2005, and her performance was soon recognized by the outside world. In 2008, Zhu Chun, founder of Ninetowns, invited her to join. After the expiration of the contract in 2010, Chen Xiaowei left with the statement that "Ninetowns had the most difficult moment and I accomplished my mission as a professional manager."

Chen Xiaowei left Ninetowns to bid farewell to the online games industry. In 2010, he was invited to serve as Orange Entertainment CEO. This is a company that owns cinemas and sets foot in the film and television production and artiste brokers. A year later Chen Xiaowei quit to Australia Telecom as CEO of China, to help Australia Power Investment Management and other businesses.

After serving two years in Macao, Chen Xiaowei ended his career as a professional manager and picked up his dream of starting a business more than 10 years ago - starting a business. She founded "Beijing Zhongle Multi-Screen Interactive Cultural Media Company" in February this year with the concept of "enjoying each other's happiness alone" and hoped to realize multi-screen interaction through games.

For the past professional manager experience, Chen Xiaowei think it is difficult to separate evaluation alone, her analogy is like a child grow up, hard to say is important at the age of two or four years old, but in general is a valuable experience accumulation Learn.

In particular, when she started her business, she could more easily understand the difficulties of starting her own business as Zhu Jun and others and their mood when making different decisions. "When I started my own business, I felt only grateful to the companies I worked for before."

Sensual entrepreneurs

In fact, as early as CCTV host, Chen Xiaowei moved the idea of ​​starting a business, she would like to set up a content production company. It was from 2000 to 2003, Wang Changtian, Li Jing, who also saw such a market opportunity, but they pay the action, and now the light media and oriental popular are already very successful companies.

Until he left CCTV, Chen Xiaowei still worried about entrepreneurship, because of family reasons she had to return to the United States. When she joined McKinsey she still do the media industry consulting, leave the heart is still remembered entrepreneurship.

At that time, CDC chairman Chen Xiaowei found and asked her if she would like to help manage CDC, and promised she can do what she wanted to do, Chen Xiaowei agreed. Next, her life trajectory has been the role of professional managers, but the idea of ​​starting a business in the new media industry has never been broken.

In recent years, from online games to entertainment media to investment, Chen Xiaowei has accumulated experience in different fields, she believes that the wave of mobile Internet, she can regain her dream.

In fact, when a friend heard Chen Xiaowei to start a business, do not agree with the majority of voice: Entrepreneurship is too hard, a woman really do not have to let so hard and tossing. And no matter in CDC or ODM, investment is Chen Xiaowei a very important part of the work, many people suggested that she should do the investment.

During the time when Chen Xiaowei was farewell to a career manager, she increasingly felt that her personality was more suitable for starting a business than for investing.

"Investing needs a critical look at many things, and my instincts are willing to believe that everything will be done and willing to work 100% hard, so people like me should still put these energies, these energies into To do one thing, even if it is very subtle. "

Of course, for this business, Chen Xiaowei also issued 怵. One night, Chen Xiaowei texted Li Yu, until the next morning at 5 o'clock in the morning to reply. Chen Xiaowei replied, "You get up so early," the results of her girlfriends reply "I'm on the way home", which is the early days of Li Yu entrepreneurship.

Before Chen Xiaowei decided to start a business, she read many online articles on entrepreneurship, such as writing Tesla founder Elon Musk that "entrepreneurial success is the insistence of nine death knell." Chen Xiaowei was inspired by the passionate passionate article, when she started her business found that the proportion of life is seriously exaggerated, every day, small details can make business dead, but fortunately entrepreneurs can continue to repair.

"In a classic sense, I'm not a good entrepreneur because I'm too emotional, but in that sense I'm special, that's where I put my every minute and last point A drop of energy into it. "Chen Xiaowei said.

Pressure for these two words is nothing to Xiaowei Wei, long-term professional managers experience, especially in the simple period of Ninetowns, so she can easily dissolve these two words. For the restless Chen Xiaowei, no pressure will make her wither.

Compared to most entrepreneurs who sleep 4 or 5 hours a day, Chen Xiaowei keeps 45 minutes of exercise and 7 hours of sleep a day and looks too moist. She does not deny it. In her values, only vital moisture can dry moisture. "No matter what I do, I have the fresh energy to do the first thing and the last to do the last thing serious."

Chen Xiaowei's character and fate: she was born with congenital heart disease, if not surgery but 20 years old, when the whole family are ready for this incident, Chen Xiaowu also accepted this reality since childhood.

However lucky God bless Chen Xiaowei, in her 14 year old miraculous heart disease automatically healed. "I do not know if luck will run out, so I always feel grateful. I live a daily surprise for me."

Chen Xiaowei said that in the early days of her business, she also wanted to prove her success, but after starting her business for some time, the business itself brought the satisfaction of this matter has exceeded the success itself:

"Today, I think there is nothing unsuccessful, no money is not what, or even think there is a theme park, so that money to experience a business, I really will go because of the kind of life and death, emotions experience It's as exciting as riding a roller coaster. "

Turtle piglets

Founded by Chen Xiaowei, Zhongle Music was established in February this year, but it started preparation more than six months ago. The company is positioning itself as a multi-screen game entertainment with more than a dozen employees.

Xiao-Wei Chen has always believed that the advent of mobile Internet APP and content without boundaries, what she wanted to do is to integrate them, such as APP and TV shows and so on.

The first project planned and planned by Zhongle is the "5 Winning" of the investment by ChinaMedia, a subsidiary of CTV. This is an interactive live program that explores "network convergence" with the help of the World Cup concept. Each prime time of the game is broadcasted live. Players can participate in the real-time quiz through APP. High score spectators can upgrade to television contestants. .

Public music is the "5 to win" APP's party. Chen Xiaowei frankly network integration is not a novelty, technically not too difficult, the most difficult thing is to achieve real interactive multi-screen operation, which depends on the operation of every detail.

In order to do this file show, Zhongle, CCTV Sports Channel and CTV together to participate in the staff reached hundreds of people. Chen Xiaowei's official role is the producer, she thinks her role is more curators, ideas and promote the implementation of the implementation of ideas, and sometimes specific to the implementation of small steps.

With the tremendous popularity of the World Cup, 5 before winning the program to win advertising revenue of 100 million yuan, the project itself has been profitable. Official data shows that the number of hard-APP interactions per season has stabilized at about 500,000, and the actual number of APP downloads is expected to exceed 2 million. Top 5 ratings for winning programs are ranked No. 1 in the same period.

Perhaps for the video site, 5 to win APP data is not fuss, but this is an important signal, CCTV began to actively explore the integration of mobile Internet and television programs, after the video site has been trying to promote it, but Policy developments such as limited live streaming are not satisfactory.

Although her work experience in the CCTV and gaming network, Chen Xiaowei in this project to get started, but she also had to face the follow-up vitality of this APP issue: the end of the World Cup, accumulated a large number of users 5 to win APP go from here?

Chen Xiaowei admits CCTV leaders are also very concerned about this issue, she said the team is doing the program and reporting internally, there will be a series of plans to continue the APP and programs, but at present it is not easy to disclose details.

However, the sweetness of entrepreneurship to Chen Xiaowei a firm direction, the future is to do all these: the TV content and APP combined entertainment products.

"The star and power of television is unmatched by the Internet and mobile Internet products, and for television stations they can analyze viewing habits through their app, which is transforming the viewer into a user and turning the user into a star. "Chen Xiaowei said.

But long-term bundled CCTV programs, will not have the right to speak as an adjunct? Chen Xiaowei answered very easily: "We do not need the right to speak. We are very real. Being an ancillary product is very good. Providing content platform services for television programs, though not a big innovation, will make some changes to the industry."

Chen Xiaowei frankly said that the World Cup is a typhoon that Lei Jun often said can blow the pigs, and the public music just made a "very lucky pig" on the mouth of the typhoon, but after the typhoon, the pig had to run on the ground himself, which It is also the challenge to be followed.

"I do not think much success is achieved, just want to do something every day more than yesterday, a little better. God pay for good, good humanitarian, business ethics, industry pay, I sincerely believe that these words , As long as diligent God will always give you the return, not now is the future. "Chen Xiaowei said.