Chen Xudong: 6 changes in Lenovo's Smart TV

This afternoon, Lenovo Television officially released the second generation of intelligent television S9. One of the 50-inch 4ks9 price of 4999 yuan + 399 yuan, 40-inch 4ks9 3499 Yuan + 399 yuan, FHD version S52 4999 yuan (of which 399 yuan for Lenovo View Cloud Cinema 12 month service charge). At the same time, Lenovo also opened a 40-inch smart TV, 2499 million people testing activities. Lenovo Group senior vice president, Lenovo China's president Chen Xudong to the Lenovo new product demo, and answer the reporter asked. Lenovo's 12th generation of smart TV products, from product to market Strategy, association has undergone 6 major changes.

Product Level:

1. Change from traditional remote control to intelligent empty mouse

The first generation of Lenovo TV remote control completely originated from the traditional appliance manufacturers. In the second generation of intelligent empty mice, the entire product has only one button for the Voice control button, the user simply press the "Voice button" can be directly controlled TV. Lenovo Group Senior vice President Chen Xudong on the scene demonstrated the intelligent empty mouse, this product's speech recognition rate almost reached the hundred.

2, the module can be upgraded is a big bright spot

Chen Xudong revealed a secret that Lenovo had intended to rely on set-top boxes to cut into the smart-TV business, but Lenovo finally gave up the idea because Lenovo felt that the set-top box had added a remote controller, which was not good for the user. Lenovo's new products take into account the needs of users, that is, the provision of intelligent upgradeable modules. Ningzhong Wei said, although based on the next 20 years of judgment is hard to say, but with this module, users in 5 years basically do not have to change TV, only upgrade the Intelligent module can.

3, the first game to become the main product

Lenovo's partners, from Qualcomm into Nvidia, MTK. An important reason for working with Nvidia is that the company offers Tegra K1 chips, including 4-core CPUs and 192-core GPU, that can be used for large game rendering. At the scene, a Lenovo fan played a game demo, the screen is very smooth.

It is particularly necessary to mention that, with the help of intelligent mice, Lenovo TV games can be more concise demo. Chen Xudong scene demonstrated the landlord and catch up to the two games. It should be noted that all games are free, but if users buy props, they are paid for. Ningzhong Wei to Sohu it revealed.

Market Strategy Level:

1, content strategy adjustment-tend to be more open

Lenovo and the company set up a joint venture-the cloud. The company only provided content to Lenovo in its start-up phase, and the company was also staffed with a dedicated editorial team responsible for 7*24-hour recommendations for the latest content. Chen Xudong said that through the cooperation with the hundred-vision, Lenovo has won the industry's largest 4K source. In addition, Lenovo is also seeking to work with partners other than the Archie, such as the cooperation with the arts has been finished, Lenovo is still talking about other partners.

2, strategic level adjustment-television is being elevated

Of all the information currently available, Lenovo's definition of smart TV is "Rice in the field" or "rice in a pot". After the conference, Chen Xudong that Smart TV will soon become a bowl of rice, and the business in 2 years to become Lenovo's core business.

3, the major channel adjustment-Ningzhong Wei's first task is to open up channels

Chen Xudong said, to Lenovo household appliances general manager Ningzhong Wei only one task, is to open a better channel. Lenovo Television, as we all know, hopes to sell TV in the early days with the help of PC channels. But the practice soon adjusted inside Lenovo. According to Ningzhong Wei, he is now a big TV experience shop and television channels, another practice is online channels, in today's press conference, Jingdong, Tian Cat, Suning easy to buy, Gome online These mainstream manufacturers have become Lenovo's partners. In addition, Lenovo has made a special shopping mall for television, which is not the treatment that PCs and mobile phones can enjoy.