Chen Xudong Internal letter: Lenovo to the Internet transformation

December 11, Lenovo Group vice president, China's president Chen Xudong today to China to send an internal mail, put forward the goal of the transition to the Internet, and listed specific measures.

The following is the full text of the message:

For Lenovo China, after the start of T-mode change in October, the main direction for the remainder of the fiscal year, and for the next fiscal year, is the internet transition.

And recently, our internal Internet transformation of the movement also constantly stimulate the nerves of everyone, Digital Marketing,digital service has started; some business executives are also beginning to ask me what it means to transition to the internet and what they should do.

Now, there are many different sayings about the Internet. But for us, the Internet transformation basically has four kinds of things to do:

The first category: continuously strengthen the existing system competitiveness construction

The second category: using Internet Tools to improve business processes

The third category: Use the Internet spirit to carry on the ego revolution

Category fourth: New business based on Internet mode

The first two kinds of relatively easy to understand, relatively small changes, so relatively easy to implement, T-mode of change, the basic is this category. The third kind of implementation of the challenge is relatively large, need to have a major ideological revolution, thoroughly armed with the spirit of the Internet all people, including customer experience, rapid response, fan economy; the fourth category requires the greatest determination to establish a new business model.

How to use the Internet spirit to carry on the ego revolution?

Is revolution in the depths of thought. Take out the ideas and practices that are not in line with the times and get them to know each other and then set up the right ideas and practices.

Now the most need to come out of the exposure is the idea of internal view. Many people do not focus on customers, competitors, the market, but stare at the company's other product lines, other departments, competing for resources or compare the amount of resources, we can imagine, our energy and time, because of the internal view and waste in the internal friction, but not see the outside world and competition pattern changes.

Here I give a few examples. As for sales, do you know that we have a new product line that has a better price/performance ratio than our competitors? For product managers, do you know what software customers are using? What kind of hardware best meets their needs? For developers, are you willing to communicate directly with customers to understand their pain and continuous improvement? Have you seriously checked with managers whether you and your team are doing something to help the company improve its customer experience? Do you guide and help your employees with this work? Do you see how the workflow can be improved and more efficient? Do you exist for leadership or for customers?

How to set up new business in Internet mode?

Let's look at our current business as a mountain and see the Internet as another mountain. The first three classes of practice, basically still stand on the mountain of their own to examine, through the internet means and spirit, can help us to improve what, how to improve, and the fourth kind of practice is to stand on the top of the internet to their own hill look, see what way to capture their own this mountain; You should set up a new business (model) and take the initiative to attack your own hill instead of waiting for Internet companies to attack their own hills. Simply put, it is the life of your own, do not let others to leather your life. Of course, this is not something that everyone can do, because it requires end-to-end consolidation. But everyone can give advice to the company. This is our next step to improve the "micro-innovation" direction, so that creative people can assemble a part of the company's manpower and resources to go from the Internet's peak to their own positions, or to attack other positions.

Re-establish connections leading to and winning the future

We have a lot of employees and managers who have achieved or led the team to success, but it only proves that they have done the right thing in the right way;

Now, our society and life is constantly internet, this process is also the process of re-establish various connections. The effective connection of various resources, the quick connection of customer information, are the interface that we win the future.

The Internet revolution to the end!