Chen Xudong: The unprecedented crisis is not exaggerated

Today, Lenovo Group Vice President Chen Xudong in Sohu It "2014 Annual U.S. International Consumer Electronics Exhibition (CES)" Live, said Lenovo faced the crisis of speech is not exaggerated, if not timely response, it becomes a real crisis.

Chen Xudong said that Lenovo to comply with the Internet law, speed up O2O integrated marketing, through the internet marketing model, the product passed to the hands of ordinary users. Chen Xudong hinted that Lenovo's senior level in the future through the digital media this popular form of internet marketing.

Last November, Lenovo Group announced the establishment of a digital marketing team, Chen Xudong said in an internal speech, compared with internet companies, Lenovo Group, such as traditional companies in the user's attention, rapid response, response to user needs, staff innovation, operational efficiency, etc. are lagging behind. Such a situation is making him "feel a crisis of unprecedented proportions." ”

Chen Xudong also discussed the following points:

1, after the global PC market to obtain the first market share, there are many innovative space. For example, the PC Single-mode to multimode transformation from the original notebook to the PC, to give users a better experience, for example, Lenovo Star products Yoga new product optimization, the formation of an offensive Apple products.

2, Lenovo mobile phone market ranked third in the world, benefiting from the Lenovo industry chain more mature, international brand and visibility more successful. For example, mobile phones to enter Indonesia and Russia are more smooth, it is not difficult to enter some emerging markets. Later will strengthen the Internet marketing channels.