Chen Xudong unveiled the digital marketing team establishment ceremony

Recently, Lenovo China president Chen Xudong with a bullet train conductor dress up digital marketing team set up a ceremony, then, the entire circle of friends began to share a "I feel unprecedented crisis-Xu East in Lenovo Digital The full speech of the marketing team establishment ceremony. Many people have a question: What happened to Lenovo? What are the details of this architectural adjustment? What is the mission of DIGI marketing?

Sharp observation through a variety of snooping, yesterday learned the whole Lenovo structure of the details of the adjustment, specifically related to the following links:

Composition: Lenovo Blue Standard digital ring than cool

Commander: Arthur

Leader: Shand

Other Members: Lenovo brand Promotion Department six members as well as label, electricity, cooler, ring time

Architecture: No architecture in traditional sense flat communication without hierarchy

Objective: To be a rapid Response Network marketing Team

Manager x: Portal includes advertising content creation (EPR) report to Shand

H Manager: Social report to Shand

L Manager: It vertical website report to Shand

W Manager (male): Search report to Shand

W Manager (female): Fan club report to Shand

Manager s: Video and game reporting to Shand

From the performance, this team members have been in fact long, and responsible for their respective business. The most obvious change, compared with previous ones, is the formation of a new team. This Digi marketing team and Guo Tongyan led the traditional PR team, and then a report to Arthur.

Isn't this the same? This is the first reaction of sharp observation to see the list. However, a series of surging movements have begun. From the beginning of next Monday, label, electricity, and other companies will be stationed in Lenovo Group, and Lenovo Group of employees, Lenovo Group has prepared a large number of stations, vacant position.

This is consistent with Arthur's claim. Yesterday, sharp observation on this matter to Arthur to ask questions, this seemingly changes in the structure of the adjustment, what is the meaning of it? "They're all inside and they look different," said Arthur. However, we asked to work with the most senior managers of our partners, who were divided into seven groups, either from the audience or from the blue label, to manage things on the Internet platform together. The biggest change of the adjustment is that Lenovo began to use extended, that is, partners to manage our platform. ”

In particular, Arthur responded to my interview request through a micro-letter. The head of the digital marketing not only has more than 700 micro-trust friends, but also recently opened Sina Weibo, began to try to communicate with the Internet way.

In fact, the adjustment was not unexpected. Throughout the 2013, through Lenovo's corporate culture two key words, one is innovation, the other is internet marketing. About innovation does not need to repeat, yoga in the World award countless, Lenovo smart phone s898t this week because of product innovation was presented as a national gift to foreign friends.

Internet marketing is a very difficult problem. Here need to put forward a point, that is Lenovo has a lot of successful marketing cases, its participation in the "good voice of China", Bryant endorsement smartphone activities are in the domestic home to each other Xiao. However, there is a new phenomenon of internet marketing, that is, millet music, such as the Internet companies with minimal cost, through internet marketing to obtain a great deal of attention, it is worth associating learning.

Digital Marketing to do is to bring together a group of people familiar with the Internet business model, through internet marketing, Lenovo brand and Lenovo products spread to more people. There are a lot of things to do here:

For example, Lenovo is the domestic intelligent terminal (mobile phone +pc+ tablet) The most manufacturers, with a large number of fan users, how to play a good fan effect is a difficult problem. There is also a commonplace topic, is in the eyes of some young people, Lenovo is a middle-aged uncle's image, how to better close to the generation, the group, this is also a difficult problem.

Digital marketing is given such a role and great expectations, that is, in the Internet Marketing transformation in the annual war, Lenovo can successfully transform? ' I feel an unprecedented crisis on the status quo, Chen Xudong said. Whether Digital marketing can be the killer of the crisis is not yet known, but we must see that Lenovo has made up its mind to do internet marketing and has taken the first step.