Chen Yu: From vice president of MSN China to "seed" entrepreneur

From vice president of MSN China to entrepreneur, how does Chen Yu seek identity change? Chen Yu was a straight-tempered, loud, full of gas, leaning against a white, armchair rocking chair, a tall, strong figure filled with all the space.　　In his body, in addition to suit, it seems that no other has been working in the world's top 500 characteristics, not to mention looking for the former MSN China Vice president of the shadow, did not drag English, did not drag the professional terminology, no drag rules, no drag corporate culture. Gifted Gene investor Sun Tongyu (left), President Chen Yu is more convincing than a grassroots entrepreneur, not to mention the founder of a multinational executive. You know, on MSN the first day of work, he dyed a white hair, the prominence of his personality is obvious. And in his own opinion, and other foreign white-collar workers are different, is a very personal thing. Of course, in addition to appearances, his personal style also has a strong personality. "When I do sales, it's not about being humble, it's about getting ready, holding each other's business needs, and telling them that only we can satisfy you." "Perhaps, it is because of such a prominent personality, leading to Chen Yu in MSN frequent job-hopping, in a company has never served more than a year, including Baidu and 21CN such internet companies."　　So in the conversation, Chen Yu is not saying that they are doing the gifted gene, is in the said MSN, although he has been in the rivers and lakes for 15 years. My company. 2004, Microsoft formally decided to set up a company in China, Chen Yu is at this time resigned Baidu marketing director of the Post, to join the MSN Preparation team.　　At that time, MSN China only 3 people, the first is Rochuan, the original Microsoft MSN Division Greater China director, the second is Liuzhenyu, Microsoft MSN China Vice President, the third is Chen Yu, MSN China Regional Director of marketing. At that time, MSN China is a leather company, no secretary, no front desk. Chen Yu A person on the management of the portal, sales and other five aspects of business, business cards also printed a large series of titles.　　Every day carrying a bag, door-to-door marketing MSN ads, like a liar. At that time, MSN China followed the MSN Global advertising model, that is, selling CPM (thousands of people costs, advertising shows the cost of 1000 times), this model was proved to be absolutely unworkable in China. "Because the MSN World market is selling CPM, I dare not say to the American boss that China has no one to sell CPM."　　"However, because Microsoft this card is big enough, Chen Yu in the first month has won 9 partners, completed the whole year's task." Now when the home did the Lord's Chen Xiao no longer need to act as before. "I can do things according to my own ideas now, and you can't be a professional manager for any company, and you can't do it your way." This is the biggest difference from professional managers to their own business. "As Chen Yu said, he is also very free on MSN, and very happy to work every day, but how toDo not have their own company proud. "Because there are a lot of things I can't do, I'm just doing the execution and implementation of all the Chinese executives in multinational companies." But my own business is completely different, here, I want to take my brain to try to see if I can create value in the world, this sense of accomplishment is not the same. "Of course, the right to decision-making, will also be responsible for the corresponding." "At the end of the week, I'm really a part-time worker, a mechanic, and I'm responsible for every month's salary outside this office." The company does not make money one day, that is, I am working for the employees outside, and the board of directors for me to work.　　"Chen Yu all the relationships upside down, and he thinks it's time for them to call themselves bosses until they make money." There's no ceiling. Since 2008, Chen Yu has been pondering entrepreneurship. At that time, he was very comfortable on MSN days, he smiled, at that time, the most important work every day is staring at the air, at most occasionally to deal with a dinner.　　MSN China's performance is also very good, when its advertising business annual growth rate of more than 60%.　　But as he himself once said, Internet-born people, regardless of their origins or backgrounds, ultimately want to take the path of entrepreneurship. March 2010, Chen Yu officially resigned as vice president of MSN China, and from Taobao out of Sun Tong Yu co-founded the gifted Gene, aimed at community life as the basis for promoting the sale of luxury goods e-commerce, the website on September 9, the official online test.　　Like his personal outstanding personality, his product is also very characteristic, need to use the registration code to register. "The threshold of the registration code is to ensure that the community is playing with people who have the ability to spend, these people are not necessarily very rich, but must be willing to buy luxury goods." They can budget their meals for a Chanel bag, and they are willing to share their experiences and pleasures in buying luxuries and enjoying life with their friends. Above all, the word of mouth of these people can contribute to the purchase behavior of other members in this community. Until the end of October, our E-commerce function is officially online, you will know what we are going to do.　　"When it comes to what you're doing, Chen Yu looks passionate and desperate." Perhaps, it is this enthusiasm let Sun Tong Yu decided to invest Chen Yu. "I talk to the old sun, never go straight, he put the money to me, purely because I this person, and this business is not much relationship." "When it comes to the difference between executive and entrepreneurial, Chen Yu from the Sun Tong-yu communication." "In a foreign enterprise there is a workplace ethic, if a person is your boss, you have to obey his orders to achieve his ideas." Although, subordinates are willing to call my boss, and my personality is relatively strong. But as a Chinese, I know what a workplace ceiling is.　　I'm just a vacant person, and without me, there will be others to make this screw. "But today is completely different, Chen Yu gene is toImportant, each of his sentences will directly affect the direction of the company's development and future prospects. At present, although said is the co-founder, but Sun Tong Yu more still play one of the investors, and Chen Yu is specifically responsible for the operation. "I listen to have an impact, do not listen to have no effect." There is no question of who speaks and who does not count.　　"Chen Yu This sentence is enough to sum up his and Sun Tong in the company's operational level of responsibility and distribution." Be prepared to eat lunch Chen Yu 37 years old, 10 years later than many other young entrepreneurs in the Internet arena. In his opinion, at this age, his career and life come to this stage, it is necessary to do something.　　Now that you have chosen to start a business, you have to adapt to the halo that you lost as a startup. "I was eating lunch at my desk this noon. At this stage, I don't have time to sit in a restaurant for dinner, coffee, dessert. "There was a business assistant and a secretary Chen Xiao, make a phone call, all the basic work can be done." Now he also needs to change his PPT over and over again, he needs to take the first step to move his circle to the gifted gene and update his pictures and blogs every day.　　Though it was trivial, he felt that he could come back again today, proving that he had not been put into storage, and that the horses had not yet set wolf. In his opinion, since he will come out to play entrepreneurship this game, we must understand a truth, the world from small to large, from weak to strong process is impossible to change. "Can't I afford a secretary?" he asked. I'm sure you can afford it, but at this stage I can't please. The brothers are suffering from hardship and war, why should I put a stink on the shelf, with them suffering is my only choice at this stage, I now and ordinary staff is the difference between an office. This is leadership, the company after the big, want money, pay wages are three times times the market, do not need so strong leadership. A gang of Brothers of Faith, hard-working, under limited resources and limited conditions to do the biggest thing is the initial stage of entrepreneurship should have a state. "Chen Yu's MSN signature of the past few years--" all sentient beings 30 years of cattle, the Buddha 60 years Dragon Elephant "tells his entrepreneurial world view. In fact, entrepreneurship in addition to preparedness to do hard, but also need to have a good mentality, Chen Yu also gave a few suggestions. The first is to ask if you are a good luck person. For it is in man and in heaven. Yuan's brothers how can not be seen, but the devil to destroy them is an instant thing, and Liu Bei finally experienced twists and turns succeeded, and second is must have the seed, to get out, big deal is to close the company. Today, success, success, no success will not be martyrdom, experience has gained experience, the next time to come again, play is this mentality; the third is to have a firm belief and fiery passion, as long as the faith is strong enough, others will differently. The final result is two choices of success and failure, there is no halfway to surrender, this road must go to black.