Chen Yu: The Future of cloud computing strategy

On a global scale, send 290 billion emails a day, equivalent to the sum of two years of paper mail in the United States, the Global BBS will produce 2 million posts a day, if accumulated, equivalent to "Time Magazine" 770 years of content; within a day, on the internet, The picture is 250 million, and if you print these pictures on paper, it's equivalent to the height of the 80 Eiffel Towers.

Good Lord Chairman and CEO Chen Yu's speech at the March 22 cloud-computing strategy conference was shocking.

At this conference, the group launched a cloud computing strategy, enabled a cloud-graphics new good logo, while publishing a cloud-based digital advertising management system imedia, digital marketing monitoring and analysis system Idigger, Intelligent Display Ad Network platform SmartMedia and mobile application advertising platform a cube. Since November 2011, Chen Yu has taken over the CEO of the group, and for the first time in the media received a "successful marketing" interview.

The arrival of the big data age

With the rapid development of the Internet, especially social media, e-commerce and intelligent terminals, there is a huge amount of "data fragmentation" generated every day. American market research firm Gartner conducts a survey of the world's top 500 CIOs each year to find out what they are most concerned about, and the 2012 "Big Data" ranked first, becoming a focus.

As Chen Yu in the speech, data explosion has made great demands on precision technology. "The demand for precision technology has been around advertisers or online marketers," he said. "In fact, many multinational advertisers in the global market has already been able to enjoy the services of precision technology, but in China has not been a large-scale development."

"Real precision is a huge amount of data to support, only the amount of data accumulated to a certain extent, will have a real value." "In Chen Yu's view, the current accumulation of large data has come to a tipping point, the timing of precision services has arrived."

The next thing to meet is the challenge of the Big Data Age: First, to determine the metrics of the effect, and secondly, to quantify the indicators and, third, to optimize the indicators. One of the key steps is the formulation of the model.

How do you understand the concept of a model? If the Internet is viewed as a laboratory of human nature, in this laboratory, data generation and collection are combined. Abstract model is equivalent to a virtual laboratory, based on the huge data support and analysis, advertisers can not really do a lot of delivery, can be predicted through the model space, so as to better make media planning decisions. This greatly reduces costs, and that's what it means to make a model.

Creating "cloud Brain"

It is obvious that conventional techniques are difficult to deal with in order to gain insights from massive amounts of data. Cloud computing through the data Warehouse, the scattered mass of data (PC end, mobile phone, application, etc.) unified into the cloud platform, in large-scale distributed computer groups to achieve data integration, management, mining, modeling and application, become the best choice to deal with massive data.

And so, yes, yes. Launch the digital advertising management system based on cloud computing imedia, digital marketing monitoring and analysis system Idigger, intelligent display ad network platform SmartMedia and mobile application advertising platform a cube. Creating a "cloud brain" is also a great strategic layout for the future.

Good Ye Yun for its large-scale data collection, storage, collation, analysis, as well as in-depth algorithms, models and applications, for the good of the group's products to provide a shared platform, and through the product to achieve the value of the Internet marketing participation parties. "In addition to the technical side of the fight, good yes for many years has accumulated three hundred or four hundred media, thousands of advertisers, their data collection and coverage of other companies are difficult to compare." "Mr. Wei, founder and chairman of the Chia-Yu Foundation, said so. At the press conference, Mr. Wei announced his resignation as an independent director and a formal stake in the Royal fund.

It is understood that 2011 years of good service to 890 customers, 2012 years will be more than 900, each month ads show more than 70 billion. "We can get advertisers to touch 99% of China's netizens," he said. Chen Yu said: "We have accumulated 13 years of research and development experience, in the past two years, the annual doubling of the investment in research and development, is to better the good data research, so as to better expand business." ”

One of the core of the data strategy is sharing. Chen Yu says the role of "cloud brain" also requires media and advertisers to be adept at sharing data on a neutral platform such as the Good Lord.

(Responsible editor: The good of the Legacy)