Chen Yu wage earners ' entrepreneurial attack

Last week, piglets were released for short leases and received nearly millions of dollars in financing. Interestingly, on the same day, Piglet short rental co-founder Chen Yu's "old club" net also announced that its ants short rent to obtain a round of financing. There is speculation about whether the two companies that are Airbnb by Peer-to-peer (point-to-point) short-term rental trading platform are in the battle.

In Saturday, Chen Yu accepted This reporter interview, said he did not believe that China's short rental market has come to the time of wrestling competition. He, who has been a boss since last year, values 5, 10 years later who will be the big blue-sea player without drowning. Look at the short rent this market, Chen Yu is on the road against the attack.

Obstetricians and Gynecologists join the Internet

"Wage earners" change jobs frequently

Who would have guessed that more than 10 years ago, the 28-year-old Chen Yu was a gynecologist?

In 2002, the 28-year-old Chen Yu to get rid of the "head of the system in this life has been able to see" the sense of powerlessness, regardless of opposition to resign from the Western China Medical Hospital, the second District, the Department of Obstetrics and Gynecology residents. Later, the application for study abroad delayed response, in a drug enterprise after a year of sales, because 3721 in South West District Open Branch, Chen Yu in the introduction of friends into the Internet industry, two years later, Chen Yu became 3721 Southwest Regional director. At the end of 2003, Yahoo bought 3721, Chen Yu witnessed the 3721 development of the fastest years.

However, 2005 years Yahoo has "packaged" all its assets in China and paid 1 billion dollars for Alibaba's 40% stake, when Zhou, the Yahoo China president, resigned. Chen Yu followed Zhou came to Beijing, experienced a strange tiger from scratch, constantly try the wrong growth process, he has more understanding of the Internet industry, but also see the internet industry do not need to "spell dad" and the relatively fair side. 2008, aware of their responsible sales business can not create more value for Qihoo, Chen Yu left the odd tiger.

Chen Yu subsequently chose to join the company's Cool news, become air tickets, hotel sales vice president. Cool News with the transformation of the business, the original founder members are leaving, 2009 cool News by the United States TripAdvisor acquisition, Chen Yu again feel the shackles. June 2011, Chen Yu joined NET, became the general manager of Ant Short lease. A year later, Chen Yu with management in the business philosophy of disagreement and ran away.

Don't worry about short-term results in the long run

When the boss gets a good night's sleep.

May 2012, quit ant Short lease general manager, with the original responsible for net group buying business Wang Liantao joint set up pig short rent.

However, Chen Yu has a firm reason for his own work: "This venture is mainly to follow my years of team, in order to develop short-term rental business, and short rental is to share the economy and collaborative consumption of the typical representative, the market has subversive significance." When he uttered this remark, he revealed fortitude and perseverance.

"After I started my own business, I had a good night's sleep," he said. "Chen Yu told reporters that they have mastered the real decision-making power, the night no longer for short-term performance assessment sleepless," with clear goals, according to the Law of industry development to grasp the pace of enterprise development, the vision is available.

May 2012, he and Wang Liantao after the establishment of the pig short rent a total of 70 people, the vast majority of people from the original ant short rental team. According to Chen Yu, "team members have enough options", work without clocking out, short-term assessment without KPIs (key performance indicators method), the company has a canteen and weekly mister Will and staff at least once meal, meeting subordinates can "beat table" became the light Internet company's internal regulations.

For the establishment of six months will be able to get tens, Chen Yu think, this is because the company's business areas have been approved by the VC. While talking about investment, Chen Yu and Wang Liantao in good faith for each other to explain the industry, enterprise Development encountered and will encounter difficulties, this team has been affirmed. "Our team is a trusting, reflective team. Chen Yu said that this financing piggy short rent will be used very carefully, will not burn money in marketing.

Maintain stamina and endurance

No profit plan in short term

Chen Yu firmly believe that small micro-agents, private landlords and tenants can create a huge consumer market, the idea is similar to Taobao advocated "small and beautiful."

However, "the sharing of economic, cooperative consumption of the prosperity of the main needs of three conditions, these three conditions are not mature enough is the current short-term rental market in China, the biggest difficulties." "Chen Yu told reporters, one is the material basis, the development of short-term rental need to have more characteristics of the landlord has a room for idle housing; The second is the social integrity system, especially point-to-point, end-to-end transactions, the landlord and tenant households between the transaction needs to have security and integrity protection; Thirdly, with the increasing cost factors such as manpower, Compared with the traditional industrialized hotel industry, the advantages of the cooperative consumption pattern will be gradually highlighted.

Chen Yu revealed that piglets short rent service rate is 10%, only for the landlord charge. But at this stage, Piglet short rent its service fee income for user marketing activities, such as the return of cash coupons to users, it does not intend to profit in the short term. "Because the short rent belongs to share economy, has the characteristic of scale economy, when the night quantity is big enough, the short rental platform's call fee, the sale expense, the management expense and so on manpower cost is lower than OTA, the marginal effect will greatly increase." ”

He expects the pig to make a profit when he orders more than 4000 nights a day, but there are only hundreds of, "the road ahead is still very long." ”

Chen Yu that the most necessary thing for piglets to get financing after short rent is to remain calm. In his view, the way forward is to compete with endurance, so must be reasonable distribution of "physical strength", only so can become the big blue Sea player, and not be "drowned."