Chen Zhenrong: Planning to avoid risk

4 months ago, while most real estate developers wait and see real estate fans, Chen Zhenrong and Partners in Anhui Xuancheng and Tianchang decisive shot "copy bottom".　　Our reporter He Xiaochun recalled 4 months ago to spend nearly 200 million yuan in Xuancheng, Anhui and Tianchang two land, Zhejiang Zhen Rong Real Estate Co., Ltd. Chairman Chen Zhenrong so far fortunately. At that time, the real estate market has just warmed up, many insiders assert that "small spring" is not president, many experienced the property market "winter" of private real estate enterprises dare not take land.　　While most real estate developers wait and see real estate fans, Chen Zhenrong but with partners decisively shot "bottom". Before the beginning of the military training in Xuancheng, Chen Zhenrong in Anhui Xuancheng has "practiced soldiers." It was 2003, Chen Zhenrong in the newspaper to see Xuancheng Land auction Notice, immediately to Xuancheng inspection.　　At that time, Xuancheng house prices in 1300 yuan/square meters, Chen seems to touch the potential of this prefecture-level city, then took more than 40 acres of land in the suburbs. Chen took the land next to Zhejiang United States are holding group of land, a total of 14 million yuan, the equivalent of 340,000 yuan/acres. "At that time there was no road, the local government contracted the road to our construction, which is a preferential policy."　　Chen Zhenrong is going to try the water on this land. He told the "Zhejiang Merchants" Reporter: "This land as long as the road, real estate can be done." We expect the road after the land price will rise to 600,000 yuan/mu above, basically there is no risk.　　"Sure enough, as Chen Zhenrong expected, after the road repair pass, the surrounding land price rose to 750,000 yuan/acres, high even reached more than 900,000 yuan/MU." According to Chen Zhenrong originally estimated, more than 300 yuan/square meters of floor premium, the price reached 1250 yuan/square meters can be protected, Chen set the opening price of 1780 yuan/square meters.　　Behold, at that time the raw material rose, to the community completed, the cost of pushing up to 1680 yuan/square meters.　　The "training" this time, Chen thought only "little", because "there is no capital." Follow the planning of the spring of 2009, Chen Zhenrong decided to hand again, this time he was looking at the Xuancheng jingting under a piece of land. "My fancy is that there can be a row house, the plot is located in the jingting is the only mountain in Xuancheng district, and the nearby Yin Reservoir is the only large reservoir Xuancheng, not to mention the main urban area is not far."　　Chen told the reporter of Zhejiang merchants. In the history of Xuancheng, there is no pure townhouse, but Chen is not worried about the market demand of the housing estates.　　He told the "Zhejiang business" reporter that although the program is in the process of approval, but to their customers have a lot of reservations. This piece of 158 acres of land, the cost of 112 million yuan, equivalent to 680,000 Yuan/MU. In fact, Chen Zhenrong more optimistic about the plot of the land, when Chen heard that Xuancheng plans will be in Xuancheng one moved to the vicinity of the land. "Last year, the house near the sale of 2800 yuan/square meters No one wants, now in Xuancheng one of the planning of the announcement, 3200 yuan/square meters to rob."　　Chen Zhenrong to the "Zhejiang business" reporter said. Relocation of Xuanchengand gave Chen Zhenrong a reassuring. He told the "Zhejiang Merchants" Reporter: "Once the school moved over here, there is no risk." "In Xuancheng tasted the sweetness, Chen Zhenrong again at the end of May this year to put more than 60 million yuan to win Anhui Tianchang a 145 acres of land. Chen also sees this piece of land next to the school, he told the "Zhejiang Business" reporter said: "The planned primary and secondary schools here will begin enrollment next September." "The second quarter of this year, the real estate market, so that" dormant "a long time real estate business quickly active. Chen Zhenrong plans to be quick, Xuancheng's project is scheduled to open at the end of this year, the opening price of the house is expected to be 5000 yuan/square meters.　　In addition, Chen plans to build 6 villas, which are expected to be priced at 5 million yuan/building. For the risk of developing real estate in the three or four-line city, Chen Zhenrong to "Zhejiang merchants" reporter said: "Many preferential conditions do not believe that the local leadership for a change, some promises may become empty talk, spend more money May." We have to follow normal and legal procedures, especially to follow the government's plan to the potential of the place. ”