Cheng: Happy net wants to borrow mobile game "reverse attack"

Lei a word, standing in the gale, pigs can wind up. He complied with the smart phone's outbreak trend, so the achievement of millet.

But for happy NET, has also stepped on the social network step point, the first in the country to lead the tide, but not all the way to cheer.

Now, in the advent of mobile internet, as the founder of the Cheng again began a "hardships" type of wager, this time, he will exert his hand on the http://www.aliyun.com/zixun/aggregation/6826.html "> Move the game above.

At just the opening of the 2013 ChinaJoy game show, happy with its 6 new debut, very few public appearances Cheng is rare in the Summit forum on "Never savior, Mobile change Future" keynote speech. This is the first time for him and for the company. Also shows that in the near period of time, happy NET will experience a major turning point in the process of growth.

New ideas under the framework adjustment

If you want to mention the game business of happy NET, many people still stay in stealing vegetables, grab parking spaces This simple game of cognition. Happy net set off this wave has to itself affixed to the thick label. In fact, the site has grown in the subsequent development of the gaming business based on social platforms. Since 2012, the net contribution of the net game has exceeded the advertising revenue, the current income in the overall proportion of more than 60%.

Although the mobile gaming products of happy Net are not yet known to the majority, in fact, the company has been looking at the market in early 2012.

Since then, mobile gaming has been identified as one of the most important business directions for happy NET, Cheng said. May 2012 company restructuring, Gaming and social, innovative products officially listed as the three main business, according to the idea is to earn popularity, make money and earn the future. His opponent's request is that the long-term will become a powerful multi-screen mobile game developers and operators.

After the direction of determination soon, happy NET then launched the company's first mobile game products "Fun animal Kingdom." But in fact, not many people know the product.

"This product is not successful in the game circle this Vanity Fair, but should not be a momentary success or failure of the hero, the failure of things means that the team will be eliminated, but we have chosen to retain," Cheng heart is also very clear that the test water products, despite the cost, at present more in the talent, product development and design, Operations and other aspects of accumulation.

Happy net based on the mobile side of the game can be summed up as: self-research, agents, overseas operations. At present, the company has two of its own research studio: Austrian God and Teng, and has an overseas game department. The six mobile games that were shown in this year's joy are from two big teams.

Cheng said that the current main goal is to push products, will not set KPI assessment requirements. Although the official entry of the market time is not long, but happy net has tasted the sweetness. June end of the launch of the Hand Tour "eminence" on-line one months, the income has exceeded 1 million.

The market gives only three years

The current mobile Internet play, the rules have changed, although the Giants put heavily into the beginning of the card, but there is still great uncertainty, the market pattern has been the opportunity to readjust.

Cheng that all this has just begun, the climax is still behind. But he believes that the market has been left to net for about three years, "if the opportunity in this three years, at least this round of the upsurge will be missed." ”

Obviously, he does not want to let happy net once the story repeats. In the follow-up planning of mobile games, the rhythm of happy net seems more "radical" than any time, because his only worry is "not fast enough."

At present, Kaixin has invested 3 games development teams. According to Cheng revealed that in the next six months, I hope to add 2 more from the research team, at least 60 people. Because he wants to meet the change of 2013 mobile game shuffle year by product quantity and quality

。 In the next year, happy net plans to take out 1-2 billion investment 5-10 game development team.

For overseas markets, happy NET is also in the active layout. Overseas teams are currently developing markets including Japan, South Korea, Hong Kong, Macao, Southeast Asia, Europe and North America, and will enter Russia, South America, Turkey and other emerging markets in the future.