Cheng: Starting a business in a cockroach heap

Really mandare, dare to face the bleak life and dripping blood. But I do not know, how many CEOs are really mandare, or a tiger, drift, by the environment and industry kidnapping.

Before going abroad, I thought that the university class is the teacher to speak, the student questions. Went to Singapore to know that the original class can also be students on the stage to speak, the teacher in the following questions. Before going abroad, I thought the student's question professor can answer, went to Singapore to know, the original professor also met without shame to tell you: this question I do not know. And I can tell you that he doesn't know the n reason. From then on, I knew that nothing was certain.

10 years later, Zhou Wei, a Kleiner managing partner with the Internet experience of China and the United States, raised a question at the product home salon and pulled me back to the question. "E-commerce and group buying are good models, but why 20% of gross profit in the United States is only 5% in China," he said. Well, the answer is obvious. This is the result of vicious competition, and the result is that everyone thinks that the electric dealer is not making money, it is justified. Take Jingdong as an example, the competition of the electric dealer finally turned into the competition of logistics and backstage facilities, not the competition of selling goods. Become a backend system of heavy asset competition, this is another world.

If the three-body ratio, our world is a two-dimensional world, the United States of the world is a three-dimensional world. Three-dimensional world is a rule, you can not vicious competition, can not bullying, can not take off the streets of underwear, but the two-dimensional world does not have these rules, if bullying, cheating, intimidation, plagiarism, rape can win, then firmly bullying, cheating, intimidation, plagiarism, rape. If the penalty for a rape is 1 million, the company can allocate a budget of 10 million and plan to see which of the 10 rapes are appropriate and to arrange the order in advance. The so-called "three-body" described in the "dimensionality reduction" attack, is bullying this action itself.

So in America, that's the human world. And in China, it's the cockroach world. Cockroach toxic milk and gutter oil can grow healthily, but people can not. Therefore, the world's internet companies can not be successful in the Chinese market, which is commonly called "China curse" by foreigners. Of course a more miserable but we have to admit the fact is that we are all cockroaches. You may be a little embarrassed, but think about it, we can live in a PM of up to 500 of the air, can drink gutter oil, eat Sudan red without diarrhea, can talk with the rape of their own people to discuss cooperation, can see hundreds of compatriots died in a car accident can tolerate not to investigate the real killer ... It's close to a cockroach's skill.

Of course, the Internet industry's comrades will feel a little relieved to see these descriptions: This is China's background, not the Internet's unique. Yes. So happy. But it is clear that Jinshan CEO Fu is more worried than most people, he warned at the product home salon that cockroaches will perish. "When big companies plagiarize innovation, intimidate users, small companies are unwilling to invest, everyone's innovation and competitiveness are depleted, slow, the entire ecological depletion." Not only can small companies not get their heads up, but big companies themselves will slow down. The objective truth is that everyone threatens themselves in order not to be threatened by others. ”

Even so, what to do? CEO Zhang Yunfan (Weibo) is a "realistic pessimistic", he said in the "Product Home" Salon is "the status quo will continue." The rules are set by big companies. But every big company will think that it would eminence, after the world, I reorganized the rules, to create a prosperous age. But the premise is eminence. If the world can not unified, is to die together. The final blueprint for each company is different, and most strong companies draw their own winners. That being the case, the assassination will continue, not the time.

Yes, the road ahead is gloomy, but it has to go. To apply Mr. Lu Xun: Really mandare, dare to face the bleak life and dripping blood. But I do not know, how many CEOs are really mandare, or a tiger, drift, by the environment and industry kidnapping. As a person who has a real experience and faith in religion, one needs to admit that I am not optimistic about the development of the industry or the future of the universe. The world will be destroyed. Many monks are carving Buddhist scriptures in stone, in the hope that the impending human catastrophe in the destruction of the Earth, Buddha's prophecy can also through the most primitive materials such as stone to retain. But I would like to say that the world will be destroyed, but people can choose. It's up to you to decide whether it's a rogue or a good deed. The ship will sink, but you can choose to let your heart be saved.

The following is the guest speaker at the "Product Home" salon.

Zhou Wei

Life must expand.

The internet is similar to the universe in science fiction. A few principles in the three bodies, the first is that the total amount of material is fixed, not more and not less. The market is so, competition is to obtain limited users, markets and profits. The second is that the nature of life is expanded, that any kind of life can live to this day, its DNA genetic code allows it to pass the DNA anyway, if no password or password is not strong enough, the species are dead. Every life has a strong sense of expansion, whether conscious or unconscious, including everyone here. Why is it that human beings attack each other to escape the earth and abandon the moral bottom line of civilization? I feel that life in the depths of its genes a transmission principle is far stronger than the formation of the moral principles of civilization.

Tencent, for example, is very powerful. In the scope of China, the material is about to be occupied, and continue to the most marginal place to seize. And in these places to start small companies questioned: I am so small, you so big, why should I occupy my territory? But that is the impetus Tencent has to grow. Big companies, like a life, have to find material.

Another sign of improvement is that big companies have been more willing to merge in the last two years. Before big companies do not merge, the ecological chain is missing. Venture capital must be out of the IPO, the IPO must be dead, constantly round and round the money to the company to make it enough to the size of the IPO. Either you or I am dead. But now big companies are starting mergers and acquisitions, and venture capital and startups don't necessarily have to go black. So the ecosystem prospers.

The third is the chain of suspicion. When technology develops to a certain degree, the individual will have great power. The Industrial Revolution of mankind from the beginning to today, from the steam engine to human exploration of the outer solar system and nuclear weapons, from the cosmic point of view this is too fast. When I worry about your technology exploding faster than me, it will lead to no communication, direct attack. This is also the problem in the Internet arena. myspace,4 was so hot years ago, who remembers now? It's worth only 30 million dollars. In China, some companies direct the big war, all because of mutual suspicion, wipe the gun to cause.

After 50 years of technology, it is possible to accelerate a pen to the speed of light, to the moon, and the moon to be destroyed. If the individual mastered the technology, or the biological chemical weapons that Hawking mentioned would destroy the Earth, the individual would be able to cause great disaster. Therefore, "three bodies" also said that civilization can eventually go deeper, there is only one possibility, the system of civilization, like an Ant and a bee, the individual unconscious, collective awareness, the strength of each individual will not exceed the group. But the present state of human beings is that individuals are conscious and collectively unconscious.

Zhang Yunfan

Centralization is better than democracy

Every intelligent life in the universe is a hunter, the Hunter is to hide himself, once exposed, will be destroyed, those hidden in the dark forest of other hunters or wolves will not hesitate to kill you. Often see a lot of students copy the United States a product, very anxious to see reporters or looking for investors, feel particularly cool. It's dangerous.

The material is limited, the user time is limited, the mobile phone screen space is limited, the impossible two products exist at the same time or at the same time powerful. There is no harmonious world, there is no mutual win. The competition of the Internet is destined to be the competition of resources at the beginning. When you find an opponent, do not hesitate to destroy him, as he will not hesitate to destroy you. In the three bodies, the high dimensional civilization extinction low dimensional civilization mentality is: I destroy you, and you have nothing to do. Big companies destroy small companies never consider your feelings: I want to occupy this market, you die, what is the relationship with me?

About the technology explosion. Why senior civilizations are wary of small, backward civilizations, and why big companies want to control small companies because of the potential for huge threats. When a technology explosion occurs, it is often the smaller companies that benefit more, and the greater the likelihood that the technology mutation will be realized. Technology explosion is a small company opportunity, big companies understand this, so to crush you. Technology explosion, do not only look at the foot of the product, to pay attention to, often may become the biggest beneficiaries. Some wireless friends, two years ago staring at the cottage machine, staring at Symbian, but Apple and Android up, overnight old system is useless. It would be completely different if you had done it earlier.

Centralization of power is better than democracy. When we make products, we often hear the following students have a lot of voices, said the boss why you do not listen to the opinion, said why we do not democratic decision-making, they feel a company together, things are easy to become. But in "three body" I like a person, he to achieve the purpose of saving the Earth killed a lot of people, should not be killed for a second to consider, such a person how can anyone like? But it was the man who judged the two times correctly. If the earth is in his way, it will be saved.

Companies need someone who is willing to take responsibility for what they do and have enough power. Just like the "Wall Man" in the three bodies, there is no need to report to anyone, you can use any measure or even kill, so that its strategy is not exposed and the most efficient implementation.

I do the product, the habit is I decided to do so, must do so. I firmly believe that centralization is greater than democracy, if I am not determined I am right, the possibility of success of this product is very low. Often a handful of paranoid product managers make products that are very successful. Democracy can only be achieved in moderation. Centralization of power results in extreme efficiency. And the Cosmic War and the Internet, only life and death results, the golden mean will die, centralization of half the opportunity. In the Cosmic Wars and the Internet, there is no tolerance for moderation.

Fu

Speed is king.

In the reality of the Dark Forest law, is it that small companies have no chance? I don't think so. The reason is that speed is king. In the universe, the speed of light is actually very slow, which makes the information not smooth. The internet also, people's understanding and thinking can not keep up with the development of the Times. No matter how big companies use the dark Forest Law for society, new species always appear in unknown corners. They appear and quickly become powerful, and big companies want to go back and shoot them again. Old people used to say that Tencent is a hindrance to the development of China's Internet, but I think there is no impediment. Because the entire internet is still booming, that is, the entire internet is growing faster than the big corporate information can handle. For example, 360 has grown into a large company, but recently a voice software message, like a small stone thrown into the pond without any sound.

So in the internet age of the King of Speed, small civilization and small companies still have the opportunity. "Three bodies" says the whole universe will be destroyed. But I'm an optimist.

The problem with Internet companies must be the internal problems first. There is no problem inside, can find the way of development. The same is true of the three bodies, which are bad in the hands of the opposition parties within the Earth. So small companies in the face of large companies, the biggest opportunity is to quickly achieve the technology explosion, and let your research and development do not be dug out. Big companies have a way to specialize in digging small companies at the heart of people. I think the internal people must be optimistic, the core of the power must be foolproof.

Talk about the Wall man plan. When humans find that all things and facilities are being monitored by aliens, a very important decision is to be the wall man, hide my strategy, and not report and explain to anyone. That's the way Apple is, and it's a secret system that makes every one of us amazing. We only know that Apple is a mobile phone, Nokia also used various methods to explore, nor to explore. We didn't know until the day it was released and never knew what to do next.

Another example is millet. I went to the millet office two years ago, but I don't know what the company is. Finally one day, Lei (Weibo) in the dark Room to tell me, to do a company called Millet, and then say what millet do. I didn't even know the plan until then. That two years Lei do UC and play the chairman of the board, cover up his real plan.

The three-body sermon says it's hard for two-dimensional animals to understand how three-dimensional animals do things and how they think differently. Do business is divided into two and three-dimensional, I think Lei do Jinshan when the two-dimensional animals, looking at financial software to make money on the financial software, see anti-virus software to make money on anti-virus software, see online games to make money online. Only see the low-level level of business functions, like a hard-working ant, follow the crumbs run.

The transformation of millet is a rising dimension. Lei is seen as a combination of several elements. First, large enough market, if China 1 billion people each person a mobile phone, is a tens of billions of market. Second, the competition in the market is not fierce. Because the traditional mobile phone business to "dimensionality" do not understand. It thinks selling a mobile phone is about earning a penny. But what is the thinking of Internet manufacturers? There is no need to make money on every phone, have a large enough group of users, and then earn money on this group. Thirdly, the combination of capital, talent and technology can find a team that is enough to carry out in this area in a short time and get enough money, which is a very difficult resource threshold for other people. Finally, the product principle, to do an extreme product. Millet interior Design Two machines, to the end of a hair, called millet, with the iphone a routine.

New Wengwen

I'm an optimist.

What inspired me most was the creativity and imagination of the Chinese people. Before the illusion, the Chinese do business or do technology can only copy or pseudo innovation, can only be dark forest. I do not think so, cixin creation "three body" can reach the realm, we other people can achieve, as long as can bring the Chinese creativity to play out, our business and technology can reach the world level.

The question is, what is the environment that enables human creativity to play? Is it a stable or a frenzied environment? Is it a personalized or collective world? My personal choice is: First, must be democracy, freedom, individuality, must be a love, human nature, only in this case, no matter how high your civilization, civilization behind the people, if the business and human nature, the last win is human nature. Chinese companies and Chinese businesses cannot be dark forests.