"Chengdu release" is very fashionable

According to CCTV's "Focus interview" report, in 2011 there was an increase in the number of eye-catching: 208.9%, this is a micro-blogging user growth in half a year. By the end of June this year, the number of Chinese microblog users had grown from 63.11 million at the end of 2010 to 195 million.　　Among the new Twitter users is the concern of some government agencies and officials. Sina Weibo on the government's popularity list, "Chengdu released" ranked third, by the network and Tencent released the national top ten government Weibo, "micro-Chengdu," the official micro-blog is the second highest. By October this year, through SINA certification of various levels of government agencies and officials Weibo has more than 17,000, the number of certification in six months increased by 4 times times.　　And the network's micro-blogging platform is mainly government Weibo. Content of interest are "Chengdu released" fans are popular with content, interesting micro-blog is always popular fans. This April, "Chengdu Spring married Summer" Such a micro-blog circulated online, and the release of this micro-blog is the Chengdu Municipal Government News office. "Because of the high temperature of the spring in Chengdu, a microblog was sent to remind the public," "Chengdu release" Editor-in-Chief Ninguan Air introduced, "is to use this relatively tidal, some fashionable language dissemination of information, its effect can maximize, can let more netizens accept, and forward comments, but also can attract more fans."　　And the fans ' unanimous comment on the microblog is that the weather forecast can be so beautiful. "Chengdu release" mainly has news information and life information two major sections. Among them, the news information including "Chengdu News", "Chengdu Network" and so on 10 columns, life information has "live in Chengdu", "Chengdu Meteorological", "Soul Chicken Soup", "Chengdu Food Incense World" and so on 7 columns, each micro-blog only 140 words, what content, how to publish, each word needs weighing. Ninguan Air introduced, "micro-blog expression is completely different, with 140 words to express a lot of things, in Chengdu dialect, is very skilled." Micro Bo when it goes out, it will immediately generate interaction, all kinds of comments you have to face. "Round-the-clock release 15 to 20 messages a day" to eat a few series of barbecue, chew a few duck feet, conveniently stroll small commodity stalls ... Chengdu People long absence of the night market, is coming back! October 17, "Chengdu released" in such a vivid language introduced the Chengdu Night Market reopened news, the same day was forwarded 198 times, comments 56, fan thread filled with "good ha" "Wow, ease!" "Voice. At present, "Chengdu release" already has 1.5 million fans. Chengdu city government to the "Chengdu release" as a new media to treat, not only the formation of a professional work team, specifically responsible for the day-to-day planning of topics, information editing and interaction with fans. Evaluation and assessment methods have also been developed.　　Required to send 15 to 20 messages per day. "As a new media, taking into account the differences between the release and operation of microblogging information and the traditional media, we have a message about Weibo," said Chen Cheng, director of the Chengdu Municipal Government News OfficeThe amount of information released is 24 hours and is released all day. "Make communication more effective Weibo fans have more to look forward to the new media, new tools, government departments and their officials how to use it is a challenge and an opportunity. A few days ago, the National Internet Information Office held in Beijing, "active use of micro-blogging services Social Experience Exchange", the meeting put forward: "I hope that the party and government officials to open a more assertive attitude of micro-blog, using a good micro-blog." "Through the micro-blog to ask the people, ask the people, ask the people." "Weibo was originally created to achieve" anywhere, everywhere communication, "it was soon to be able to speed up the development, is due to the modern society of people for information communication and communication needs. Now, in this ubiquitous communication, with the accession of the government micro-blog, so that micro-bo this tool and carrier, with more services to serve the people of the community's function.　　So, how to build more service Exchange platform, make this communication more effective and perfect, more interactive, fans have more expectations. This reporter Wang bin to share: