"Chengdu Thank You"-Sina Weibo's largest outdoor teaser marketing case

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Introduction: Wenchuan Three anniversary of the great earthquake, to report to the people of the country after the disaster recovery and reconstruction of the great achievements, sincerely express to the people of the whole country, especially to the provinces and municipalities of the city's heartfelt thanks, the Chengdu Joint Sina Network jointly held the "five linkage" Chengdu Thank you "large micro-blog wall Interactive live activities, at the same time in Chengdu, Shanghai , Chongqing, Fuzhou, Hohhot, five cities in the central city of the LED large screen live. Local netizens through online and on-site two ways to participate actively, as of yesterday 19 o'clock, through micro-blog released Thanksgiving, Blessing Micro Blog about 17,000. Yesterday morning, Sichuan Provincial party committee, party committee Secretary Li, municipal committee deputy secretary, mayor Ge Honglin through the city government News office, "Chengdu released" published micro-blog said, "After the reconstruction of the success of the victory proved that the strong leadership is to overcome all difficulties and hardships of the fundamental guarantee, the counterpart to build is to convey boundless love of the era feat

On the occasion of the three anniversary of the 5·12 earthquake, on behalf of the 14 million people of Chengdu, we would like to extend our most sincere thanks to the selfless assistance and support of Chengdu, the national Mins, Chinese and overseas Chinese and international friends at home and abroad. Shanghai, Chongqing, Fujian, Inner Mongolia and other provincial and municipal leaders and netizens have expressed their blessings to Chengdu. Zhongqing vice Mayor Liu Cope through the "5·12 five linkage Chongqing official Bo" Message said, after three years of reconstruction, the industrious and courageous Sichuan people, the people of Chengdu and the Congzhou people have carried forward the great earthquake relief spirit, with their wisdom and hands, with the help of the people and the people of Chongqing, have achieved the great victory of reconstruction after the disaster. "I sincerely wish Congzhou a better tomorrow!" Dujiangyan, Pengzhou, Congzhou, Dayi also through their respective official microblog, to assist the provincial and municipal government to express the selfless assistance expressed deep gratitude. According to statistics, the Shanghai Doujiangyan 117 projects, completed and delivered at the end of August 2010, 146 projects built in Fujian Province, completed in September 2010, 111 Congzhou projects in Zhongqing, completed in December 2010, 6 projects in the Dayi of Inner Mongolia Autonomous Region, will be fully completed before September 30, 2011.

At the same time, starting from May 10, Sina for netizens to solicit blessings. Chen Yao, who is known as the "microblog queen," wrote in Weibo: "There is always a voice in the heart reminding constantly: Don't forget, can't forget." Yes, we will never forget, we will always remember. The living, the action tells us: to live, there is the possibility of happiness. The dead, who soothe us in the sky: This is not the end, it is just another beginning of life. 5.12, light candlelight, bless Wenchuan, bless us. "The theme of this event," Chengdu Thank You "-so that every outsider can personally feel the heart of the city advocated by Chengdu. And this is going to require a platform that can bring anyone into the system to achieve that goal. There is no doubt that Sina Weibo is such a "as long as you are willing to participate in" the Hyper-interactive platform, no matter where you, take out the phone, write text messages, sent to the microblog, your idea is immediately spread, you can say there are no obstacles. This characteristic of Weibo just satisfies Chengdu to thank you for your communication needs. The topic triggered the "commemoration of the 5, 12 Wenchuan earthquake three anniversary" style of inspiration, through the "micro bo" such a convenient form of release, is timely "capture" to, so that every netizen in the country really feel: "Earthquake relief spirit and human feelings."

Chengdu Thank you for this event to go deep into the national netizens, in the fragmentation of the information age, through the in-depth cooperation with Sina Weibo, by virtue of the superb Micro-blog topic of operation, so that everyone's message to "Thanksgiving" on the focus, triggering the national netizens found in life one after another beautiful. This has undoubtedly become a marketing model in which many government departments innovate and communicate with people 0 of distance.

Related reports

1. Sina Video http://video.sina.com.cn/v/b/52151459-1640601392.html

2. Sohu Video http://tv.sohu.com/20110512/n307398573.shtml

Original starting: www.hogoqi.com reproduced please indicate the source of Chengdu Joint Interactive Network Marketing organization!