Chenghuanping: On the road of SEO development from accurate vertical search

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In 2006, the major portal site vertical search was born, contending. So far, the vertical search portal has become one of the most promising industries, not less competitive than Weibo, question and answer communities, regional websites and lbs.

Of course, the development trend of E-commerce, will become the leader of the network. Here I do not too much published on the development of E-commerce trends, if necessary, I will be in the latter part of the article to make a separate analysis.

So what's the advantage of vertical search? Vertical portal site has a lot of advantages, subdivision of the field, professional strong, with a high authority, high user adhesion, if coupled with E-commerce, vertical portal site can be authoritative, professional content to attract, stimulate and drive customer consumption.

Vertical portal concept is to create a small industry search engine, like Taobao, it built a built-in Taobao internal search optimization rules, if the vertical portal search this development, will gradually swallow the SEO industry market? At first, I saw that vertical search caused the development of the model also have this question, So in the end is the vertical search engine model for the development of the industry is an opportunity or a challenge? Let me analyze the following:

What is the operating mode of a vertical search engine?

Quote (Baidu Encyclopedia) vertical Search engine is a professional search engine for a particular industry, is the subdivision and extension of search engine, is a kind of special information in the Web library to carry out a consolidation, directional field extracted the required data processing and then returned to the user in some form. Vertical search is a new search engine service model, which is based on a large amount of information, inaccurate query and insufficient depth of the general search engine, and is provided with a certain value in a certain field, a certain population or a certain demand. Its characteristic is "specialized, fine, deep", and has the industry color, compared with the mass information of the general search engine is disorderly, vertical search engine is more focused, concrete and in-depth.

Interpretation analysis

From above it is not difficult to see the vertical search engine is equivalent to the field of refinement, like the province divided into countless urban areas, if you want to find the appropriate content, go to the corresponding areas. On the surface, for example, if I want to find logistics information, there is no need to go to Baidu Search logistics, can directly reach the industry vertical search engine sites such as "logistics full search" site to find the information they need to do. In this way, not the transition of Baidu, Google and other large-scale search engine this link.

Come to a conclusion

If just to pay attention to the interpretation of vertical search engine is very easy to produce like the above analysis, we can assume that, if we do not like Baidu, Google, NetEase, such as large-scale search engine portal, we learn from the above the industry vertical portal? Well, maybe you made the product into a brand by some means , for example, like the above Taobao, now you buy things can not go to Baidu input products, directly open Taobao station in the internal search, then Taobao early passenger traffic is from where, people from what place gradually formed impression? But more customers are the Internet, so most of the source or network media. Therefore, I think the vertical portal search engine model development, is to the SEO industry a new opportunity.

Finally, I would like to say that, I think the future search engine is to bring together a large number of vertical search engine information and corporate information, and more accurate information will be in the accurate vertical search engine embodiment. Rank will present a new pattern of provincial and county-level final precision to the individual.

The above view only represents Chenghuanping personal opinion, at the same time, reprint please indicate the Copyright (Chenghuanping personal blog) http://www.chenchuanping.com