Chenhao: Looking at the entrepreneurial opportunities behind the ball

Chaoxiao "Football Cube" challenge Octopus brother? June 8 morning, the European Cup opener 24 Hours countdown, the reporter dialed the cheers of the founder Chenhao telephone.　　The founder of the online sports community, the first-hand video-football program, has just updated a "Football cube" European Cup map on Weibo, explaining the game's opening clash with Greece and Poland.　　After aggregating fundamental and journalistic data, the long map draws a conclusion: the two teams have a mixed chance of winning. A day later, the unveiling began, and the result was exactly 1:1.　　The famous sports commentator Huang forwards micro-blog and give affirmation, netizens rushed to the hearing. Some people ask, "Europe has the octopus Paul, China has the soccer cube?" "Chenhao, the Octopus Challenger," called the Arsène, citing the French translation of Arsenal manager Arsene Wenger (Wenger) from the premiership team.　　In football, Arsène Wenger is renowned for his use of the economics mind to govern his team. In Chenhao and other respondents to the industry, the development of domestic sports media, compared with the developed countries in Europe and America, serious lag.　　The broadcast of football matches in the domestic media, is not only a hot item of business opportunities, but also a major weakness-"local competition is poor, a single broadcast mode." In the Premier League, Sky Television spent billions of of pounds, buying out the relay deal for more than 10 years, with a costly and sophisticated production that brought quality league broadcasts to the audience.　　Premier League clubs have won strong development capital through rising broadcasting costs. Against the domestic, in addition to the super and CBA, the lack of suitable for television transmission of mature sports events, often need to rely on foreign sports content to enrich the TV screen. The media, which can get the right to broadcast, only a handful of CCTV, "even if they buy the same game picture, their production ideas and crafts and Sky TV and other Western media is also far from."　　"A media person who has been in the country for many years sports reports said. Chenhao from the industrial development of the gap to find opportunities. He was a computer professional who, before starting his business, followed the footsteps of "Professor Arsene Wenger" and went to football's most economically developed Great Britain to get an MBA in football marketing.　　He is convinced that the binary system is the law of the universe at the same time, trying to do a cross-border talent, with the means of media integration, from a small point to open up the domestic football media and gambling economy of the two channels. Starting from the beginning of this year, Charlie, founder of the start-up partnership, started training for Chenhao. He believes Chenhao is completing an Internet media project.　　"Traditional television media, although the mainstream of football, but it is obvious that the channel resources and transmission costs, media entrepreneurs are very difficult to get a piece of the soup," for them, the Internet has to display space. However, Sina, Sohu, Tencent such portals are a major obstacle to entrepreneurs.　　Chenhao said that the three portals with a European cup of rights have already absorbed most of the Internet audiences, and the entrepreneurial power is far from enough to contend with. "However, they rely mainly on traditional web1.0 of the way to the European Cup coverage, including live video and web news updates. That means we have other opportunities. "Alliance PPLive Chau Cup" live page, through the "PK platform" and the host interaction, give their own prediction point of view, and "Football cube" a higher.　　This has the advantage of PPLive's online interactive platform, Liang quotes PPLive's philosophy as saying, "Watching the ball is not a person, you find a group of people."　　In an interview with reporters, Charlie the profit model of the Chenhao project has been made as follows: First, the traditional TV stations and video sites to provide scarce interactive television modules, access to content revenue; second, to create a network community, traffic to change advertising; third, using the gambling nature of sports events, resulting in large cash flow.　　After this and pplive cooperation, the "football cube" profit has begun to clue. Liang revealed that even when the "Digital Europe Cup" programme was broadcast live, online audiences were close to 200,000.　　He further indicated that the PPLive sports channel will maintain the long-term cooperative relationship with Chenhao. To him, the goal of introducing "football Rubik's Cube" is very obvious: borrow Chenhao data mining system, make a kind of service-type column similar to the stock show. He divided the fans into three categories, like to watch the ball, join the fun, and want to gain from football betting.　　"Three types of people have the intersection, our original intention, is aimed at such a subdivision of the audience, do the lottery market on the ball critic." "Even the two-year contest, the World Cup and the European Cup, has its regularity and continuity, and the analysis system is similar to the league and can be a measure of predictability from fundamentals and news."　　Liang said. However, some people in the industry have raised clear questions about the "Pre-award". A sports reporter from Reuters said the football game was very random and dramatic, not to mention the four-year European Cup. Do the database itself has the value of perfect information, but rely on the data, so as to predict the results of the game as a show, quite the cart before the horse.　　"In fact, no one is brother Paul," the reporter said. "There is a lot of disagreement about the data being king in Europe," says another securities investor with 20 years of football, who told reporters, "the use of data has its premises, and quantification does not substitute for qualitative research and analysis, which is a truth to the stock market." He also advises viewers, "Don't be too quick to believe in the investment proposals of the critics, just as you don't trust the stock options offered by analysts." "Chenhao to respond to this, similar to the prediction of octopus is only the selling point of the program, the digital module is still a supplement to the traditional media," for example, when the Huang teacher explained, can get some arguments to support. For football lottery buyers who want to get information, "at the very least, they can help them integrate information, do not leak critical data from massive amounts of data, and straighten out the judgment of a game." "So Chenhao found a breakthrough--building a database of soccer information mining, embedding it in interactive video programs and interactive networks.Community, attract a group of relatively professional, and willing to interact with online fans. This data system and its video carrier are named "Football Cube", "Cheers" is the network community.　　Chenhao used the resources accumulated in the video industry to broadcast the program to the Shanghai new Visual HD Soccer channel and PPLive sports channel.　　Since March this year, as of the opening of the European Cup, the program has aired 12 episodes for the Premier League and other events. PPLive is the only video site to buy a European Cup relay right.　　During the cup, its sports channel buyout "Football Rubik's Cube" as a supplementary program, and for its continuation of a name-"Digital Europe Cup", channel Director Liang personally as the moderator, Chenhao for comments guests, every seven o'clock in the evening live one hour, can support on demand. Liang told reporters, focus on video pplive, can use this digital information, such as data tables, technical and tactical contrast map implanted in the program, to avoid with the portal in the traditional news mode of competition, in the homogenization of the obvious European Cup broadcast, played its own banner.