Chen's sense of hardship: no mobile internet tickets yet

2012, micro-credit for less than 6 months to allow users from 100 million to 200 million, mobile phone microblogging users also broke through 200 million. This year, based on social people feel the mobile end of the threat also saw the opportunity, 2012 become the first year of the mobile company.

Facing the mobile Internet, everyone company CEO Chen a boat sense of hardship, he likes to tell the story of a boiled frog warm water. Frogs in warm water swimming dangerous and hard, can find a "ticket" boarding the ship will undoubtedly be easier and more safe. However, which product (business) is the "ferry" for all companies?

In the eyes of the outside world, the company's business is complex. May 2011, Renren will Renren, glutinous rice nets, everyone games and Jingwei Network four business package listing, the four major business of the United States, respectively, four similar well-known companies: Facebook, Groupon, Zynga and LinkedIn. Chen was therefore the industry's seal for the Internet Basterds commander.

In this respect, Chen also expressed his business philosophy: "80% of the resources into the main industry, to ensure that the main business is constantly upgraded, the remaining 20% points to the risk of a small investment in businesses, may be inadvertently inserted willow shade effect." Such "28 principles" also reflects the long-term development of the Internet industry betting mentality.

2012 of the company continued to carry out the Chen of this business philosophy, the main business of the overall mobility, but also the introduction of Mushroom Street services for everyone to go shopping, investment in the United States financial start-up company Social Finance 49 million U.S. dollars, the start of all school recruitment platform, such as a series of peripheral business.

However, today, for all companies in the mobile internet in the Red Sea, Chen admits: "has not yet got the ticket."

Mobile Full spread

Renren's 2011 final earnings show 62% of mobile users are using smartphones to log on to Renren. Chen keenly aware of the new opportunities brought about by the rapid growth of mobile traffic. 2012, become the wireless company of the Year of the year, Chen required all products of the company to the wireless terminal as the center.

May 2012, Renren Mobile Client "Dream Edition" on-line, did a lot of function simplification and the innovation attempt of mobile advertisement. Wu Jian, general manager of wireless, said that more than 60% users per day logged on to everyone through mobile devices, and that the number of mobile devices would surpass that of PCs in the future, which would increase to around 80%.

July 2012, everyone game launched a cross-screen strategy, the same game in the PC, tablet and smartphone end of the data synchronization, and asked to develop each game must have a mobile version, or only the development of mobile version. Q3 's online gaming revenue is $24.2 million trillion, up 120.2% from a year earlier, with a three-quarter growth rate of more than 100%, partly offsetting the decline in advertising revenue. Everyone company COO Mrs Introduction said, 2012 Q3 everyone game average ARPU value of 100 U.S. dollars, while the mobile end of the ARPU value is relatively higher, he believes, although everyone game strategy implementation time less than six months, but has been beginning to show results.

2012 Everyone's group purchase business glutinous Rice Network also increased the pace of mobility. It is understood that the glutinous rice network has the IPhone, IPad, Android, WINDOWS8 4 platform client software. Chen said it has begun to use the user's LBS data for Everyone group purchase business, I believe it should be able to improve the profitability of glutinous rice network. In the first three quarters of this year, everyone reported that the third quarter of glutinous rice net operating income of 4.6 million U.S. dollars, an increase of 171%. glutinous Rice Net CEO Shenboyang said "on the current glutinous rice net turnover, nearly 20% is done through the wireless internet, mobile end has become a sticky rice net revenue of the important channel." ”

In addition, in June 2012, Renren also launched the mobile business social application of the Jingwei business Card pass, as a purely mobile end product into the mobile Internet. In everyone Vice President Topaz View, this is a successful fusion of mobile phone address book products, but also face fierce competition with homogeneous products.

Ticket grade application difficult to find

At the end of 2012, the company's mobile products include renren clients, sticky rice network clients, 56 video clients, Jingwei business Card pass, Shadow DV, everyone radio and game series clients. Despite the many products, and have a certain user base, but to find a can lead the company free cruise in the mobile internet, the Red Sea ferry class application, Chen admits: "has not yet got the ticket."