Chess game PC-side pattern has been set by the public and other enterprises to move the enclosure

Xinhua Beijing, November 21, according to CNNIC statistics show that, as of last year, the network chess game users 259 million, accounting for 80% of game users. Has more than 14 years experience in the operation of the company, in chess and card type of online gaming users and experience accumulated so that it sits in the industry's top position. This year, the joint public companies in the PC side performance, increased rapidly. According to data statistics, the current game has nearly 300, the monthly active users have reached 15 million.

Recently, the mobile Internet entertainment industry is growing, attracting a lot of game manufacturers transformation and investment. In the first half of 2012, the real sales of hand-travel market has reached 1.26 billion yuan, an increase of more than 50%. Tencent, the perfect, Shanda and other traditional end-travel manufacturers have begun to expand mobile end business. In the functional machine era excelled hand tour half a day of chess game, now also actively expand the smart mobile terminal market. The leading manufacturers of chess and card industry have finished layout on the PC side, and are trying to develop the mobile platform into the next market growth point.

Chess game market Tilt to move

Recently, the domestic PC end chess market development situation is good, positioning high-end users of the game, is all chess class PC games in the fastest growth, according to the background data, as of October 2012, the new user of the game growth rate climbed, higher than the same period last year 16 times times.

Industry expert analysis, the joint public in the Web page cooperation and mobile end of the force, is this year the new users climbed the reason. Since the beginning of 2011, the joint public has gradually shifted from a simple chess platform to an application service for 360, PPS and other large websites. According to insiders, the joint public and other platforms to bring new users around 680,000 a day, which formed the second wave of user growth. Inside the material said, the joint public in the page tour cooperation platform cumulative users about 1.7 million.

On the PC side of the stable layout for the next new Market expansion strategy to provide a cushion, the United CEO Wu Guo, PC-side game large-scale mobile or market inflection point, he said: "The mature PC-side market and light game field of joint development can effectively avoid the development detour, And emerging markets can also add energy to traditional markets. ”

It is reported that the joint public chess game mobile process smoothly, the main game "every day" and "People's up Mahjong" in the mobile end of the list of the highest number of downloads.

Mobile card users have greater potential

China's game industry report shows that the number of mobile online gaming users has reached 78 million, up more than 70%. The growth of the user base for the chess game manufacturers to move to the mobile end provides a broad market, the industry believes that the game time fragmentation and the popularity of mobile intelligent terminals, chess and card games in the mobile end of the market has unlimited potential for the main reason.

An average of 32.1% of smartphone users in the country have 1-2 hours each time, and 75.1% of mobile gaming users play on average every day, according to the consulting data. The game time fragmentation trend has changed the user to the game choice standard, the leisure sex and the athletics sex both become the main demand. Therefore, a short period of time can fully experience the game fun chess game more in line with market demand.

Second, the popularization of low-end intelligent machine brings more mobile end users, the new user's component is closer to the core user group of chess and card games. Xinsheng, an ombudsman for the Ministry of Communications, said the number of rural migrants using their mobile phones reached 14.64 million from the end of 2011 to the first half of the year. The entire netizen inside, the rural user reaches 146 million, accounting for the entire Chinese netizen user's 27%. He believes that the two or three-line city to the township has a greater potential for mobile internet users. And this part of the user compared to the heavy game, more inclined to choose the easy to play chess player tour.

User translation into the mobile advantage of the Lianzhong

According to a modern international market research company, only 32% of mobile phone users have paid for mobile games, and 40% of consumers believe that "too much power consumption, reduce standby time." The consumer to the mobile phone swims also exists this certain use obstacle, including the equipment limitation, the network quality and the product itself content attraction and so on.

Industry experts analysis, PC-side network games in the mobile process will often lose the experience of the game, and the strategy to win the Chess card class games will not face the same dilemma. At the same time, the mature layout of old game vendors such as the joint public has provided a smooth transition opportunity for the development of mobile end.

In the layout of the mobile end of the market, the joint public more respect for user habits, pay attention to the game experience, and the PC end and mobile end of the underlying data exchange also effectively increase user adhesion. At the same time, in terms of products, the "daily bucket" and other products, such as the first barrier-free login mode, mobile-side game data can also upload PC-side use. From the user's point of view of the mobile strategy early results, it is reported that 30% users to synchronize the use of the PC-side and mobile-side games, while the mobile end of the game active users climbed, up to 1 million people per month growth.

Mobile internet popularity and growth rate is far beyond the industry's expectations, according to the China Game Industry Report data, 2012 in the first half, China Mobile game users reached 78 million, compared to 2011 increased by 70.9%. It is expected that by the end of 2012, China Mobile network games will reach 98 million people. Joint public and other well-known enterprises in the field of exploration, not only is an attempt, more future chess and licensing industry a new round of competition lay the foundation.