Chess player Zhang era has come, how to play the "Golden Age"?

With the development of mobile games into the "fast track", as an important part of mobile games-chess player tour, seems to usher in its development of the "golden Age." What is the "golden age"? It is probably the most rapid and dazzling development in this era.

Chess game in China has a long history, chess game pc End Times experienced the following points: 98 of the public, the 04 Tencent, the 07 competitive chess--JJ competition, 08 's Bo City and the 11 of the Boya interaction. Although the development of chess player tour is very short, the development potential is very great. Compared with other tours, chess players have both competitive and recreational nature, low participation threshold, relatively simple rules learning, with a wide range of user awareness and acceptance of the completion of a short time, more in line with the rules of mobile game, so the user retention rate of chess player travel is higher, the user lifetime value is higher than the industry average level, Its vitality and development prospect cannot be underestimated.

Chess player Tour ushered in the "golden Age" of development

How did the "Golden Age" form?

Chess player Tour "Golden Age" formation has multiple factors, the most important thing is the chess game itself charm. Chess game is China's well-deserved "national game", it has a huge public base, the game has a "0 threshold" characteristics, plus can fully occupy the player's fragmentation time, chess game has a strong vitality, even in the changing thousands of mobile internet era is beyond doubt.

Second, the external development of the environment has led to the rapid development of chess player tour. First, the mobile game itself with mobile portability, simple operation, suitable for the fragmentation of time and other advantages, its sales revenue, user size and growth rate in recent years to achieve the largest game market segment of the fastest. The rapid development of mobile game itself will lead to the development of chess player. Second, the state began to support the game of chess and cards. For example, the general administration of Sport and JJ held a national competition for the landlord, but also launched a network chess competition. In addition, many TV stations in the country often organize TV chess competitions and use various ways to promote the chess and brand culture.

How to play the Golden age?

The combination of a large number of players, easy to understand rules of the game, games and mobile networks makes chess games a niche in the mobile gaming market. But how to play the "Golden Age", the chess player in the "Golden Age" of playing their own a piece of heaven and earth, is the chess game companies need to think about the problem.

Now the chess game market may have thousands of companies, if not the pursuit of product characteristics, it will be very easy to be submerged in the product of the sea. The "Golden Age" of beauty, with no features, no differences in products, chess player will also sink into the "Dead Sea."

For this issue, the game companies seem to have chosen the same path-differentiated competition. As a professional chess and card competitive platform, JJ game to give the answer is--highlighting the characteristics of chess and brand products, adhere to the popular chess card competitive road, the way to organize chess game, so that players in the game experience competition, the fun of the game; The city is more focused on the characteristics of its leisure and entertainment, Burson Interactive focus on the development of its "overseas" advantages, providing multilingual version of the chess game, the main overseas market.

From the current point of view, the road to differentiation is indeed a good gain, but the "golden age" can last for how long, chess game companies can continue in the next "Golden age" to play, but also time to test.