CHI: Global operation is the only way for Chinese gaming companies to be strong

July 28, 2010, the attention of the CGBC Summit Forum in the Shanghai International Conference Center International Hall officially held ——— and the conference venue is highly consistent, internationalization, globalization has become the hottest topic in this forum.　　At the meeting, China's game industry, the most dynamic first-line game manufacturers perfect time and space, as Chairman and CEO Chi published "to explore the globalization of China's online enterprises," the theme of the keynote speech and attention. Chi pointed out: "Take the road of globalization operation is any one has the lofty goal the Chinese net swims enterprise inevitable choice." Want to become an important player in the global game market, we can not be anxious, but to hard skills, in forging good technical basis, step-by-step strategic deployment, gradually achieve the ultimate goal of occupation of overseas markets. "Chi revealed that the perfect time to export games faster and faster, in the overseas market share is getting higher."　　For example, the number of "Perfect World" online has created the highest local record in Brazil; the Malaysian version of the Ghost saga has increased the number of local online people by 150% and revenue by 80%. In addition to overseas authorization, in the globalization road, perfect time and space are sparing no effort to increase the direct operation overseas. 2008, perfect time and space to set up a North American subsidiary, to buy 23 million U.S. dollars Yu Quan International subsidiary Yu Quan Cayman, the beginning of this year, the European subsidiary was completed, March spent about 21 million U.S. dollars to buy Japan C&cmedia as a wholly-owned subsidiary; May, A majority stake in America's Runicgames in about 8.4 million dollars. Chi admits: "has occupied North America, Europe, Japan These important markets, we are hoping to use international mergers and acquisitions, cooperative development and the establishment of overseas institutions for the globalization road to integrate better resources."　　"In the industry to discuss the globalization of China's gaming industry, Chi's view is the most profound ——— he pointed out that the Chinese game enterprises in order to achieve from the global marketing phase to the enterprise globalization phase of the extension, sublimation, we must truly achieve talent, capital, research and development, market and operation of all-round globalization. Chi also highly appraised the important value of capital operation for the globalization of Chinese game enterprises. "Capital operations must keep pace," he said. For companies with strong financial strength, it is necessary to implement internationalization strategy. Chinese online gaming Enterprises will promote the globalization of capital, while the globalization of capital will accelerate the internationalization of Chinese online games enterprises. This year, the acquisition of Japanese C&cmedia and North American Runicgames, perfect time and space to enter the main market through wholly-owned or joint ventures, to achieve capital internationalization operation. "In addition to the internationalization of corporate operations, as a gaming company, the operation of the game needs to be localized, that is, to consider the local market environment." 2009 Global Game market size reached 35 billion U.S. dollars, and China's market share of only 25.6 billion yuan, nearly 10 times times, Chinese companies exports only 106 million U.S. dollars, compared with 35 billion dollars is even more negligible。 Therefore, in the general trend of the Chinese game enterprises in the global market also has great potential for development, so be optimistic and positive attitude towards the global market. Can aim at some good blank market, seize the opportunity to do large-scale, to create a real sense of the global game enterprises.