Chi JIANFI: The community website becomes the main promotion platform

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Since the community website, I began to pay attention to the development prospects of SNS in China, because I love the internet industry, but also want to learn from the development of many Web sites their business model and operational thinking. Last year I wrote a "Chinese development", describing the development of Chinese and foreign SNS comparison, which talked about my personal understanding of this particular market environment. Today, I look back on this article again, found that China's SNS developed rapidly, and presented a Chinese characteristics.

The title of the article is locked for the promotion platform, originates from the polling and the reprint development trend, these two functions since the advent, has become the enduring module. We think carefully, in the entertainment as the main part of the net, so many game functions are gradually forgotten, such as friends trading, and now how many people in use? Most of them are skimming, many people have lost the passion of the past. such as parking spaces, the game's design concept is very classic, once led a parking boom, the market many sites have followed, through a variety of activities to increase the stickiness of the game, which is known to be the time to win gasoline activities. Happy net at the same time also constantly improve the user experience of the game, increase user clicks, if there is no parking system optimization, no team activities, and how many people have wanted to give up. Again such as Rage buy a house, the collection steals vegetables, the decoration and so on many elements in one, lets it become the hottest game for a time, can be such a full of temptation module, now also gradually toward decline.

By contrast, we now open happy net every day, the first thing to do is what? Not to park, not to steal food, but to reprint and vote. When we open the page, we will search for what we are interested in, then open it slowly, we are attracted by the different fresh elements of the day, we are attracted by the things we are interested in. Careful observation, now each post reprint number of times and the amount of votes, big amazing. If modified, such as eye-catching topics, or rich content, but also easy to break million, even a very general vote and reprint, can achieve thousands of clicks. Why there is so much attention and effect, I think the main reasons are the following points.

One, the plate is big

We all understand a very simple truth, if a Web site is very large, then he will be profitable. Sufficient flow brings a variety of customer groups, when the base expanded to a certain extent, a very small target group, are unlimited expansion to a surprising degree.

Ii. Networking

The most core content of the community website is the relationship building, all intertwined into a dense network, when triggered a point, will be infinite diffusion of geometric multiples, propagation speed is amazing.

Third, the network pushing hands

These people are now everywhere, and they are magnified by the needs and the power of the netizens, through various communication platforms and tools. Now this new industry is also growing, invisible behind the scenes operation.

Iv. Media Assistance

When the event formed a surprising degree of attention, our media friends also participate in the network hot issues, the formation of the news material to promote a more extensive media coverage, from the former Angel sister and other network popular figures, can see this effect.

All of these reasons are making the community website the biggest promotion platform, take a while before a relatively hot topic to examples "Beijing's Provence", this reprint alone in the happy net on the realization of more than 300,000 clicks, gradually by the vast number of netizens know that at the same time, caused the media's extreme concern, Many radio stations have been tracking the news hot spots, and thousands of people have been attracted to it. Photos, videos are all put on the internet to share their own happiness and romantic experience, it is conceivable that these once again become a means of communication, we can call Word-of-mouth marketing. Just this Provence Word-of-mouth marketing may have some characteristics, is a controversial issue, because the picture of reprint and the actual effect is diametrically opposed, we comment on it, is sad and happy, after all, actually not as beautiful as the photo, plus the road is far away, but it is worth going to a place, So more people are rushing to witness this romance. From this point of view, the Community platform to promote the capacity of the light, the scope of the chain effect of the deep, indeed beyond our imagination.

Can be seen, following the blog, forum, video, bar, know, QQ Group, News page, the community web site has become another tool for network marketing, huge complex networks, coupled with the concept of web2.0, to bring us is another surprise and full of fantasy of the future. The community website becomes the main promotion platform should become the indisputable fact.

This article author Chi Jianfi, reprint please indicate the source, Chi Jianfi Sina Blog HTTP://BLOG.SINA.COM.CN/QUJF