Chi Jianfi: The road of Chinese development of community website

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Remember the first interview with a question called "What do you know about existing community websites and what you know about them"? I thought at that time, four years of college I live, not even a community site, completely out of the times. I can only bite the bullet in a paper on a life of the drag, the result naturally predictable.

After work, gradually started on the forum stroll, also slowly began to contact the community website. Happy NET is a relatively successful mainland community site, the main is to help find old friends, here everyone by sending gifts to express their concern and love, through the small game to ease the pressure of daily work learning. Slowly and happily become a part of many people's daily life.

Recently found Facebook, its mode of operation and happy very similar to the same network, of course, I do not know which site is the first to put forward the business model, but they are equally successful. Their pattern is the same, but the difference is their own "characteristics."

Xiaonei

To student groups, to help the distribution of students around the exchange of feelings, to explore learning, everyone favorite is small games and share posts. I think the cause of this phenomenon is mainly due to this particular customer base, young, energetic, ample time and the desire to learn.

Happy

To social groups of people as the main body, to help find all the friends of life, we all know that many people's friends with the passage of time, gradually lost contact, but the friendship still exist. Here everyone likes to vote and games, the busy life and work so that they can relax in the leisure time through small games, social relations of the complex, the gradual indifference of people, so that everyone else's curiosity or inner words of the vent, leading to the popular vote.

Facebook

To the global groups of people as the main body, to help find old friends, parties. He is one of the most comprehensive and successful community sites that I have ever accepted, and even the U.S. Security Service, the intelligence agency, has opened its own web site to recruit the community. The most successful group and event, the response is very enthusiastic, the most fundamental reason is the difference between Chinese and foreign regional culture caused.

Looking at the sites above, we seem to have a very similar pattern at first glance, but they all have their own "characteristics", mainly because the target groups are different, so that the patterns they lead are different. This reminds me of a foreign enterprise, which opens up business opportunities in mainland China, and if applied to the original mode of operation, will inevitably lead to failure. Take Facebook For example, if you want to host a party in China, it is very difficult, how many cyber fraud, how many infighting, we have no real side, all people are imprisoned in their hearts, at least this can be free from harm. Because of these social phenomena and public opinion, the party such form in China will not be popular. So a foreign company to hire China's CEO, or China's employees, localization, Chinese operation, naturally self-evident. Like a car enterprise, its main push car in different countries in the world have been personalized transformation to adapt to different users around the preferences, in order to expand market share. As for the development of the insurance company in China, because of different products in different places of use, as well as weather conditions and other specific reasons, resulting in product life and other countries have a significant difference, such data analysis is the product of China, but also some successful extension of the company's performance growth of the first prerequisite.

However, the disadvantage of personalized customization is the balance of cost and benefit, the cost of investment can be the average of profits. Of course, there is no need to consider these low cost operations such as Web sites. What I want to say here is that the automotive industry has the concept of global models, effectively solve the above problems, then the development of the site can also be a global operation. Facebook is good, and supporting multiple languages is the first condition of globalisation, and we haven't been able to do that in our schools. The direct economic benefits of a globalized web site are unmatched by the local market.

China's development is the consistent mode of operation of all foreign companies, after joining the WTO, the introduction of foreign capital, Chinese enterprises have been seriously impacted, perfect management system, mature technical support, strict cost control, etc. are the Achilles heel of Chinese enterprises. Foreign companies are generally employed by overseas Chinese to carry out high-level management, although they know China, but they still inject Western ideas. Chinese enterprises have one of the most powerful weapons, is the influence of China's far-reaching culture, we understand the national demand. But Chinese companies are not using this effective weapon to fend off aggression, and many companies are still in a slump, linked to the company's existing development model. We have the most competitive advantage is the cheap labor, so some light industry, heavy industry, import and export companies, such as the benefits are very impressive, but the financial crisis intervention, as well as labor prices, these industries are also the most painful. In view of this situation, should the transformation of enterprise development model be our primary consideration? Using our in-depth understanding of the people, the enterprise from the scale of industrial development, transformation to the value of service growth? From the past to provide products to explore the deeper customer service needs, this is not the way we should go?

China's development, not only to meet the rules of China's market to follow the norms, but also should be the most valuable Chinese enterprises to explore the resources.

This article author Chi Jianfi, reprint please indicate the source, Chi Jianfi Sina Blog HTTP://BLOG.SINA.COM.CN/QUJF