Children SNS Community: Parents fear Internet addiction operators worry "money"

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Second-year children Little Luo told reporters, he has a good friend, recently bought a "Obi Island construction Card", magic is so much better, can change a lot of things. So he always pestered his father to buy himself one. Little Luo's father said, son for this matter has been with him more than 10 times. But he worries that once the virtual currency and real money are hooked, "children will be set up with a false sense of money." ”

Let children spend money to play games, operators are the magic weapon of profit, but also very easy to be criticized. How to make money and not bad reputation? This has become the Moore Manor and other child SNS website bosses to consider the problem.

September 25, 2008, "God Seven" ascended to heaven, Wang and colleagues dinner, they both for the Shenzhou Bravo, also for Obi official online celebration. From that day onwards, many children have an identity--Obi's "Islanders." Wang They did not expect that registered users would grow so quickly. From the initial entrance to some elementary schools in Guangzhou, the registration invitation card, plus the children of some employees, initially less than 300,000 users. After the children word of mouth, in less than a year the user reached the Tens. According to Wang revealed that the current Obi registered users have reached 40 million, active users 9 million, the average online users at the same time 200,000 people, the highest line of 300,000. Moore Manor staff Miss Qu, said, Moore Manor last May, only six months after the online, registered users up to 5 million, the first time after the winter break 10 million.

Wang is the executive vice president of Obi's operator, Guangzhou hundred Field Company. He said Moore Manor and Obi Island are both Chinese versions of the American Penguin Club. "Penguin Club" is the United States of the famous child SNS community, because of the 700,000 paid users and more than 12 million active users, in the summer of 2007 by Disney to buy 700 million U.S. dollars, the matter has aroused widespread concern around the world, but also caused the Chinese Internet companies to imitate.

The founders are "Baby Daddy." Design attention to addiction

"At first, we hesitated. "Wang said. In the November 2007, Obi's four entrepreneurs began to pay attention to the Penguin Club, because they were both parents, children between 6 and 12 years of age, whether the child will be addicted to the impact of learning or body, so that the project is once indecisive. For example, Wang daughter was just 10 years old, some myopia, usually study also nervous, the child will not have enough time to study or influence eyesight, let him quite worried.

But after two or three months of national research, they found that children are very like and good at surfing the internet, many people have their own QQ space. Four of start-up fathers feel that, whether they want to admit it or not, children's access to the Internet has become an unstoppable trend, and the most lacking in the country is the virtual community for children. So they put aside their worries and decided to develop an internet community tailored for Chinese children. The children of Wang and his start-up partners have also become Obi's senior players.

Children's general control is not strong, easy to indulge in the impact of learning, many parents and operators have the same concerns. To this end, the child SNS website also did the corresponding anti-addiction design. Moore Manor will be in the game half an hour or so when the pop-up prompts, reminding the child "you have been playing too long, you should go to find parents dance." "Obi" to take "to play", "give up the level and PK" settings. Level and PK are the most popular online game designs, but Wang believes that these two settings will stimulate children to spend a long time on the Internet, to continue to pursue a higher level.

For many parents who do not support their children online, Wang said that the trend of children's access to the internet has been unstoppable, "blindly plugging is unrealistic", and if there is no child network community, "Children are going to those who are full of violence, dark, erotic community?" However, Wang also said that they do not seek to attract children for a long time to surf the internet, but would like to see children often landing on Obi Island, every time as long as a half hour to play enough. To this end, Moore Manor also developed a special children's browser, staff Shire said that the browser will be closed every 45 minutes, parents enter the password after the child can continue the game, hoping to help parents control the children's time online.

As for the social function of children SNS website, Wang said that they not only want to give their children a harmless cyberspace, but also hope to create a green and healthy community culture belonging to children, by allowing their children to participate in the story interaction, in the game to develop team spirit, love, mutual assistance, labor and other good quality.

Real-store sales are still looking for a bad profit model

In fact, Moore Manor, Obi Island has started the charging model, has launched the "Moore Rice Coins", "Obi-building card" and other virtual currencies. Moore Manor also launched a series of products such as Moore dolls, clothing and stationery and so on, sales are hot. According to the Moore Manor website, Guangzhou sells "Moore rice coin" entity shop about 306, Obi Island registered "Obi Construction card" entity shop about 209. The reporter found that these physical stores are mainly located in the vicinity of primary school, where the city more convenience stores are selling the above two kinds of recharge coins.

Reporters visited several physical stores, found that sales are not very good. Baiyun District Myrobalan Ridge Primary School Near East East General store two months ago began to sell virtual coins two sites, a total of only sold more than 10 Zhang, feeling sales are not very good. Yuexiu District of "Vertical network" shop, but also two months ago began to buy these entity cards, sales are not very stable, and sometimes can sell more than 20 Zhang, sometimes all day to sell a sheet. Tianhe District Sports East School near the Yucai toy store, said, Moore Manor virtual currency is also good, the basic can sell a few, many times more than 20 Zhang, there are children to buy their own, but also accompanied by parents to buy. The double Benefits department store next to Dongfeng West Road Primary School told the reporter, this kind of card sells up to one or two each day.

Although the sales volume is general, but many parents still worry about the fictitious currency to let the child spend recklessly. Is it the only way to make a profit for a child SNS website? Penguin Clubs in the United States have introduced a monthly fee, but if the following, Moore Manor and Obi and other sites are more worried about the parents and the education sector will arouse opposition. One of Obi's founders, Wu Lili, has said that OBI can generate revenue or even make money if it relies on a monthly subscription and selling peripheral products. But they are now in no hurry to make money and are groping for a more long-term business model.

Experts: Children can not beat the Internet

Shang, Director of Guangzhou Institute of Educational Science, has conducted research on the Internet of minors in Guangzhou. He believed that the Guangzhou city's family information level is higher, 77.7% of the family can surf the internet, many primary school in the senior children began to surf the internet, with the popularization of the network, net is a trend of low age.

At the same time, Shang, social and educational circles are not ready to respond to this trend. According to his survey, nearly 60% of parents to manage their children online, more than 70% parents think their computer and network knowledge than children. As a result, many parents to the children on the Internet is more repulsive, the children's Internet and academic performance decline is necessarily linked.

Shang said parents should not stop blocking children from surfing the internet, but should explore new models of communication with children. After all, today's children are mostly facing the pressure of learning or further studies, the school and family environment and monotonous repression, fierce competition, less spiritual life, network chat, the emergence of online games for them to reduce psychological pressure, access to more information to provide a new channel.

Domestic children SNS website PK

At present, the main child SNS site in addition to Moore Manor, Obi Island, as well as pet story, Picardo, Qi Shan Pet Park, popular website users are millions, tens.

Moore Manor

User group: 4~12岁 children

Online time: May 1, 2008

Registered users: 30 million

Active Users: 10 million

Obi Island

User group: 6~14岁 children

Line time: June 1, 2008

Registered users: 40 million

Active Users: 9 million

Box World

User group: 6~14岁 children

Online Time: February 2009

Registered users: 1.2 million

Active Users: 60,000