Children's Day, Children's App into the App Store's second-largest revenue item

Children's Day, the major electronics markets and other related forums for infants and young children have launched the Children's Day application topics. Children's apps have now become Apple's second-largest revenue item excluding games.

In the wave of mobile Internet, a lot of new company products have appeared in the past year or two, ranging from digital reading of children's books, interactive entertainment, socialization of mother-baby and parents and children. These smart devices are having a profound impact on changing the way children grow.

For children's growth education, mobile devices can be a good educational carrier. At present, many children's applications teach children and their parents to learn and play through their mobile devices and actively engage in parent-child interaction. In the App Store education software rankings, the top 12, early childhood education accounted for nearly half.

At present, parents in large and medium-sized cities have gradually gained some understanding of the changes brought to children and education by mobile smart devices (iPad, iPhone, etc.). But for the current domestic market for children's application software, the mobile Internet industry is still more concerned about the surprise than surprise. Industry unanimously worried: At present, the domestic market of children's application software faces the problem of low threshold, easy replication and very homogeneity.

It is understood that the current application of many children, but the lack of quality, after all, the application of children, not just business practices, or ethical behavior. At the same time, the homogeneity of the APP, such as the sound of bedtime stories, idioms and the like, flocked developers make good apps are covered.

In the last quarter, NetDragon's earnings report pointed out that NetDragon 91 Wireless is focusing on mobile childcare product segment and quietly launched the 91 Mobile Assistant Children's Application Center, focusing on recommending outstanding mobile applications for children and mothers and fathers.

91 mobile assistant child application center person in charge, our core product appeal point will be better classification of children's application market, integrate more resources for children at home and abroad to provide free download, and more accurate positioning and recommendation, evaluation Other services. At present, Bo Yuan wireless has been profitable, but for the entire mobile Internet business profitability model is still at a groping stage, the explosive growth of mobile Internet applications has made the industry from product competition to brand competition phase transition, the early fight speed, the number of ideas has been gradually Failure, brand content and user value mining is the core. Children's application of the decisive point is unlimited product creativity, superior quality and creators patience, love feelings. Therefore, not all successful Internet companies can succeed in the field of children, only the careful grinding out of exquisite products can really be recognized and loved by the market.

At present, the Children's Application Center has launched the ios version of 91 Mobile Assistant in the form of a special zone for a month. The cumulative number of applications has reached over 2 million. In the short month, the distribution center for children's applications has ranked first in its class. In terms of user habits, some foreign high-quality applications are even more loved by parents. Parents basically like to know the application of encyclopedia and puzzle.

In June, the 91 Children's App Center officially launched the PC Assistant product at 91 Mobile Assistant. Subsequently, the Kids Application Center for iOS, Android standalone client versions and websites will also be launched soon, which will bring more convenience to parents. 91 Children's Application Center will also be more systematic and developers to share more data platform reports to help developers jointly explore the children's applications market "gold mine."