Childrens Day, electricity supplier promotion Sentinel start!

Nanfang Daily (Reporter / Ye Dan) has come to the annual Children's Day, more and more parents in the 80s now, online selection of children's day gifts to become more and more people's choice . In terms of e-commerce, in addition to launching the corresponding promotional activities for June 1, the e-commerce business also considers June 1 to be a "sentinel war" in the annual e-commerce promotion war in June.

Reporters learned from Tencent e-commerce QQ online shopping, the last week, QQ online shopping toys, plush dolls and other goods sales up 90% last week, up 90%. Meanwhile, sales of warm parent-child packaging also surged 70% in the recent week. In addition, Tencent's e-commerce website Yi Xun, another e-commerce website, sells Moe "Nengnianpai" and launches the "Pure Men's Day, Children's Day", featuring games and peripherals, "Concept, with adults revisit" Childhood Romance. " According to Yi Xun network responsible person, the promotion period will be issued more than 70 million yuan of coupons, mobile phones, appliances, digital, computers, department stores and other full range of six large-scale focused promotions, the overall expected profit will reach 700 million yuan RMB. In addition, the best purchase Mall also played a "Children's Day the last wave of crazy rob! Limited spike! 19 yuan" value sale, hoping to seize the Children's Day online shopping market.

Jingdong said that from June 1 Children's Day, Jingdong promotional activities will be officially started. According to Jingdong introduction, from June 1, 2013 -30, in a full month's time, Jingdong will send 9999 gold coins. In Dangdang, the relevant responsible person in an interview with Nanfang Daily said that in June Dangdang will book and clothing as the first launch, driving a full range of price wars, including mother and baby, 3C, Beauty and so on will be involved.

Insiders pointed out that the e-commerce industry has been relatively "quiet" since its entry into 2013 and is quite different from the "war of words" in 2012 mainly because the two giants Lynx and Jingdong have changed their strategies to "train hard Internal strength ", and with the arrival of June, Jingdong ushered in the 10th anniversary of the store sales, but also to the annual June e-commerce peak season, I believe this year's e-commerce industry will bring a real" outbreak ".