Children's entertainment area with concentrated exerting force of rice

Rice, a child entertainment media company, said the net income from the 2011 line of Rice was doubled, from $2.29 million in 2010 to $5.07 million. Plans to launch this year at least 10 mobile terminal products, the next 5 years to launch 1000 sets of animated films and 10 animated movies.

Rice Rice recently released the fourth quarter as at December 31, 2011 and the Year 2011 unaudited financial reports. Net income was $8.56 million in the fourth quarter of 2011, down 32.5% from the 12.68 million US dollar in the previous quarter, down 11% from a year earlier. Gross margin was 81.3% in the fourth quarter of 2011, up from 81.2% in the previous quarter and 80.8% in the same period last year.

According to the Rice company CEO Wang Haibing, Rice Rice four quarter active users and active pay users of the chain decline is mainly due to seasonal factors, the fourth quarter of 2011 is less than the third quarter of school day, and the second half of the fourth quarter is the primary and secondary school students in the final examination, due to the specificity Primary and secondary school students spend less time on recreational activities and are also responsible for the decline in data.

The results showed that the net income of the rice company in 2011 doubled, from $2.29 million in 2010 to $5.07 million. The main reason for the growth is the growth of the company's licensing business, based on the box-office receipts of the Purcell brand film and the income of children's book grants.

Wang Haibing Introduction, Rice has successfully upgraded the brand of child virtual community to the leading cartoon brand in China, completed the strategic layout of children's entertainment business with cartoon brand as its core, and put the core brand into the fields of film, TV, mobile terminal and so on, and realized the platform of brand creation across the platform, At the same time, strengthen the business model based on the cartoon brand, rice rice books, movies, consumer goods, television and other businesses have shown a good growth force.

It is understood that Rice will be introduced in 2012 a variety of new children's virtual community games, and plans in June 2012 officially released its agent of the first overseas games, "wall College." In the wireless business, it is expected to launch at least 10 mobile terminal products in a year, which will cover games, parental applications and e-books. Rice rice in the next 5 years plans to launch Chihu cartoons and 10 animated films, joint computer, mobile terminals two big screen, to create well-known cartoon brand.

Newspaper reporter Yewei