Children's shoes small blue sheep borrow electricity to solve "the" happiness

Reference degree: ★★★★

Keywords: Online sales focus on segmentation

Recently, focus on baby shoes small blue sheep cat flagship Store Day sales of the first million, become the official certification five-star service shop.

Relevant data show that China's 2011-2015 annual number of 0-6-year-old children will reach more than 90 million, of which more than 80% of the "offspring" parents of children, "after" has become the main force of the mother-child network market. It is understood that the current domestic market total children's shoes about 30 billion, the next 5 years, the potential market at least 100 billion yuan.

Small blue Sheep as sales of the world's 17 countries and regions of the baby shoes brand, and the same type of brand, the small blue sheep only focus on 6 months to 6 years old children's shoes, including BB series toddler shoes, sq series of fun toddler shoes and the UI series of young shoes. Small blue sheep related head said, "generation" young parents are its main consumer groups.

But like most brands, small blue sheep in the E-commerce channel to the main day cat mall, radiation Jingdong, ebay and other third-party platforms, in the focus on product design, with the help of Third-party outsourcing service providers to solve the talent, technology and operational experience of the problem, to vertical and horizontal strategic cooperation to quickly seize the market.

It is understood that the small blue sheep is now the cat flagship store is a multi-year experience of Hing long letter Tatsu to provide the overall operational services, from channel planning, platform building, shop operation, integrated marketing to warehousing logistics have a set of process standards. For small blue sheep, speed, quality, service is the main reason to choose outsourcing, while increasing online sales, but also through the new media marketing channels to effectively spread the small blue sheep promoted the baby shoe culture. At present, the small blue Sheep cat flagship store on-line five months, the total turnover has exceeded tens of millions, with a rapid development of 30%, with 100,000 young mothers, but also because of professional quality service by the cat officially certified as five-star shops.

Expert comments: The laying of online sales channels has become an indispensable part of traditional enterprises, but due to the different operating carrier and audience groups, the entity sales and online operations have produced differences. Traditional enterprises may encounter operating embarrassment, and professional e-commerce outsourcing services can provide a complete set of online sales solution Operation plan, this is no doubt good news.