Children's Virtual Community rice Rice Network received 5 million dollars investment

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Yesterday, the children's virtual community-the Moore Manor operator Rice Network announced that the company won 5 million U.S. dollars in venture capital, which is the first round of foreign investment. It is understood that this is by far the largest number of domestic children's Internet companies to obtain the amount of venture capital, indicating that children's game SNS (community website) began to attract the attention of the wind. However, industry insiders believe that the child SNS profit bottlenecks, how to find a viable profit model still need to explore further.

"This 5 million-dollar investment has been able to meet the company's recent product development and team building and other operating funds, the future depending on the company's development, do not exclude the possibility of subsequent additional investment." "Yesterday, qiming venture-related people to the daily economic news," said.

"The father of QQ Pet" founded the rice-washing network

Shanghai Rice Rice Network Technology Co., Ltd. (hereinafter referred to as the Rice network) founder of Wanghai, once in Tencent

According to Moore Manor related people, Moore Manor last May online, currently has 20 million registered users, the number of active users reached 6 million, is one of the largest children's network products.

Qiming Ventures is a venture capital firm focused on early-stage and development-level ventures, with a total of more than $2.5 billion trillion in global management with U.S. partner Ignitioncapital. Which focused on China's investment in the two-phase fund a total of 520 million U.S. dollars, has invested in the media, where the customer prudential products, Gamma Star and so on.

The profit model still needs to be explored

Earlier, the relevant head of Qiming Venture has said that this year will focus on the Internet area. "We are very optimistic about the development of Chinese children's Internet market. In China, children's game SNS market is a blank, the need for this market-specific products. "said Gan Jianping, managing director of Qiming Ventures, who invests in rice-washing networks.

It is understood that the investment in the past 1 years, qiming venture through the rice network market, products, Web site traffic, user volume of research and a large number of third-party data analysis, to determine the company has been in the children's Internet market leading position. Gan Jianping, managing director of Qiming Venture, said he hopes to "build the first brand in China's children's Internet market".

However, industry insiders believe that the child SNS profit is still a bottleneck, how to find a viable profit model is still in exploration.

"Safeguarding the health and safety of children's access to the Internet is the most important principle, for which Moore Manor is clear from the outset, does not accept any adverse information including advertising, the external link to jump, while building a strong customer service team to support convenient reporting and complaints." Said the head of the rice-washing network.

According to the introduction, the current Moore Manor income mainly from the VIP membership system fees. Taking into account the children's audience, the recent may still not be involved in advertising, follow-up may be online under the mode of expansion, such as children's books and so on. "The internet has a lot of innovative space, in recent years SNS in the user needs and development space have been proven." Moore Manor The current operating conditions are also in line with our expectations, we are optimistic about the development potential in this area. "Qiming Venture said.